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POC-founded beauty brands that deserve your coins

Purple Star emoji 12 items
Because where we put our money matters and these brands by POC founders deserve to shine. These aren’t just brands I like, they’re brands I use, repurchase, and recommend without hesitation!
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Skincare

 
Kim N profile picture
As an acne-prone girly, this stuff is always part of my routine. I like using it as a step 0 before any skincare (make sure to let it dry all the way!) or after a really sweaty workout class when I don't want to break out on the drive home! FYI, it s...
SOS Daily Rescue Facial Spray with Hypochlorous Acid
 
Kim N profile picture
If you love minty lip products, the green one is IT! I love the way this feels and looks on me - it's super glossy and very hydrating. Fair warning, it is very sticky (not stringy though) and will transfer to things, so some might find it suitable to...
Topicals | Lip Balm - Soothing & Hydrating
 
Kim N profile picture
Easily one of my favorite AM moisturizers, especially in the summer! Lightweight, non-greasy, and plays nicely under makeup!
Cocokind Electrolyte Water Cream | Lightweight Gel Moisturizer
 
Kim N profile picture
Technically skincare… technically makeup! For all the people who are tired of gray-cast tinted SPF (you know the one), this one comes in many shades and has a beautiful natural finish!
Live Tinted | 5 Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum - Live Tinted | Ulta Beauty

Makeup

 
Kim N profile picture
LOVE this for a sheer "my skin but better" tint, especially as someone with dry skin! It doesn't emphasize dry patches and gives me such a healthy natural glow.
Danessa Myricks | Yummy Skin Serum Skin Tint Foundation with Peptides + Ceramide
 
Kim N profile picture
This product SAVES my look when I'm having a dry skin moment. I love to use it as a primer, especially under my tinted sunscreen that is a little bit on the dry side. I'm obsessed with the cactus fruit smell!!
Danessa Myricks | Yummy Skin Glow Serum
 
Kim N profile picture
This cream blush is just the right amount of pigment and blendability! The finish is beautiful and natural - peach is the perfect fall shade for medium skin tones. The packaging is also stunning!
Mango People | Mango Cream Blush & Lip Multistick
 
Kim N profile picture
This is my favorite tinted lip balm, the metal tip feels AMAZING when it's hot out. This mini sampler is an amazing way to try different shades! As someone who typically goes for a dusty rose, I was surprised to like all 3 shades on my medium skin! V...
Eadem | Le Chouchou Exfoliating + Softening Peptide Lip Balm
 
Kim N profile picture
My favorite finishing powder - goes on matte but looks really natural after it sets! It has a beautiful floral scent that adds to the experience! I use the shade peach pie.
Huda Beauty | Easy Bake Loose Baking & Setting Powder
 
Kim N profile picture
Truth be told, I'm not big on foundation - but when I need to wear something with more coverage, this one is IT. The finish is beautifully natural with buidable coverage, plus we love the wide shade range! I wore this to my brother's wedding and it p...
FENTY Beauty | Eaze Drop Lightweight Blurring Skin Tint - Ulta Beauty

Perfume

 
Kim N profile picture
I've been on a mission to find my signature scent and this sampler trio is a perfect way to try out their 3 perfumes! As a non-gourmand girly, all of these smell great in their own way - I ended up getting a full size of the Flor de Madeira!
Nopalera | Perfume Discovery Trio
 
Kim N profile picture
This sample set is SO cool - there is a wide variety of scents in this pack from clean, to earthy, to sweet, to floral! As a Vietnamese person, this set was really fun to share with my family.
d'Annam | Perfume Discovery Set: Enchanting Vietnam