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Rare beauty by Selena Gomez 🫶🏼

15 items

Belma

Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. ...

Positive Light Silky Touch Highlighter

Using the doe-foot applicator, apply one or two dots wherever you want to add a touch of glow: high points of cheeks, browbone, or bridge of nose.

Positive Light Liquid Luminizer Highlight

-Starting at the base of your upper lashes, swipe brush from roots to tips. -Layer until desired effect is achieved. -Repeat on bottom lashes. -Feel free to curl your lashes beforehand if you’d like. -To remove, use eye-makeup remover or a gent...

Perfect Strokes Universal Volumizing Mascara

Twist bronzer stick to reveal product and apply anywhere you’d like to add warmth. -To build dimension and definition, swipe onto cheekbones, forehead, and chin, then blend with fingertips, a brush, or a sponge. -Can even be applied to the eyelids f...

Warm Wishes Effortless Bronzer Sticks

Wear alone for a fresh, wide-awake look. -Layer over your go-to concealer for an extra-brightening effect. -Using the cool-tip metal applicator, apply two to four dots to your under-eye area, then tap to blend using your fingertip or a brush. Repeat...
Beauty tip: -Apply to high points of your face (tops of cheekbones, brow bone, and temples) for a natural-looking glow.

Positive Light Under Eye Brightener

Use the doe-foot applicator and apply to blemishes or areas of discoloration. Diffuse concealer with a brush, sponge or fingertips. -The custom doe-foot features a flat edge to sweep concealer onto larger areas of the face, and a pointed tip for more...
-TIP: Each concealer shade is made to be the perfect match to your Liquid Touch Weightless Foundation shade.

Liquid Touch Brightening Concealer

A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.

Lip Soufflé Matte Cream Lipstick

A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.

Kind Words Matte Lipstick

A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.

Kind Words Lip Liner

A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.

Always an Optimist Soft Radiance Setting Powder

What it is: An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Skin Type: Normal, Oily, Dry, Combination
Highlighted Ingredients: - Niacinamide: Helps improve the appearance of skin.

Always An Optimist 4-in-1 Prime & Set Mist

A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.

Blot & Glow Touch-Up Kit

A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow

Illuminating Primer- Always An Optimist Collection

A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.

Brow Harmony Pencil & Gel

A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.

Soft Pinch Liquid Blush