Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
discover Discover

Must-Haves Makeup Products
Purple Star emoji 18 items
By
Kay Reh profile picture
Kay Reh
From cult-status classics to viral sensations, this carefully curated Ulta Beauty makeup collection blends timeless essentials with the latest beauty buzz. Featuring primers, foundation, mascaras, liners, lip and cheek favorites, and more,e these edi...
Sections
4
 
🧴 Perfecting Face (Primers, Foundations & Concealers)
 
👁️ Eyes & Lashes (Mascara, Liner & Shadow)
 
💋 Lips & Cheeks (Blushes, Liners & Lipsticks)
 
🧪 Multi-taskers & Editors’ Picks

🧴 Perfecting Face (Primers, Foundations & Concealers)

 
Kay Reh profile picture
TikTok & Allure‑winning primer that grips makeup for hours.
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Filter-like finish, full coverage, wide shade range
14 Warm Airbrush Flawless Longwear Foundation - Charlotte Tilbury | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Drugstore go‑to for oily skin, great coverage at ~$11
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
placeholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Editor favorite, top pick for under-eyes & blemishes
Vanilla Radiant Creamy Concealer - NARS | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Lightweight, hydrating, budget win
Light Bare With Me Hydrating Face & Body Concealer Serum - NYX Professional Makeup | Ulta Beauty
placeholderplaceholderplaceholderplaceholder

👁️ Eyes & Lashes (Mascara, Liner & Shadow)

 
Kay Reh profile picture
Sky-high volume + celebrity favorite
True Brown Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Dramatic volume and curl, often celeb-favored
Black Better Than Sex Volumizing & Lengthening Mascara - Too Faced | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Ultra-popular brow volumizer & tint gel
1 Light Gimme Brow+ Tinted Volumizing Eyebrow Gel - Benefit Cosmetics | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Long-wear, creamy, pigmented liner under $10
Pure White Epic Wear Liner Stick Long Lasting Eyeliner Pencil - NYX Professional Makeup | Ulta Beauty
placeholderplaceholderplaceholderplaceholder

💋 Lips & Cheeks (Blushes, Liners & Lipsticks)

 
Kay Reh profile picture
Editors’ and Ulta’s go-to matte bronzer
Original Hoola Matte Powder Bronzer Mini - Benefit Cosmetics | Ulta Beauty
placeholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Airy, silky blush with soft-focus finish
Drifting Cloud Blush Blurring Blush - ULTA Beauty Collection | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Best-selling sheer shade for all skin tones
Black Honey Almost Lipstick - Clinique | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Creamy, universally-flattering lip gloss
FU$Y Gloss Bomb Universal Lip Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
placeholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Long‑wear gloss stain with great pigmentation
Drippin In Rose Lip IV Hydrating Gloss Stain - NYX Professional Makeup | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder

🧪 Multi-taskers & Editors’ Picks

 
Kay Reh profile picture
Niacinamide brightener and illuminator hybrid
B-Goldi Bright Drops with Niacinamide - Drunk Elephant | Ulta Beauty
placeholderplaceholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
White‑listed in beauty writer stacks for glow.
Flexitarian Super Shock Highlighter - ColourPop | Ulta Beauty
placeholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Budget-friendly bronze with natural glow
Mocha Light Illusion Perfecting Powder - FLOWER Beauty | Ulta Beauty
placeholderplaceholderplaceholderplaceholder
 
Kay Reh profile picture
Pro-favorite tool for perfectly lifted lashes
Eyelash Curler - Shiseido | Ulta Beauty
placeholderplaceholderplaceholderplaceholder