This is the area of the store dedicated to accessible, budget-friendly brands you would typically find in a drugstore aisle, but with the benefit of testers and a much wider shade selection.
A massive, dedicated beauty retailer. Their whole concept is a "high-low" mix, meaning they put luxury department store cosmetic counters and everyday drugstore beauty brands under one roof, alongside a full-service hair and brow salon.
ULTA Beauty
A viral, gel-based primer that literally grips makeup so it stays put all day while giving the skin a smooth, hydrated finish.
e.l.f. Cosmetics - Power Grip Primer
A velvet-texture solid primer that blurs out pores and imperfections perfectly (ideal for textured skin or large pores).
Poreless Putty Primer - e.l.f. Cosmetics | Ulta Beauty
A bi-phase setting spray that locks makeup in place for up to 24 hours with a dewy, glowing finish.
One of the biggest makeup sensations of recent years. It can be worn alone, under foundation, or as a highlighter to give the skin an intense, candlelit radiance.
A staple in the makeup world, this lip gloss is legendary for its silky-smooth, buttery texture that never feels sticky or tacky. It delivers sheer-to-medium coverage and a high-shine finish across dozens of shades.
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
An ultra-fine mechanical brow pencil with a 0.3mm tip that lets you draw precise, hair-like strokes to fill in sparse areas with natural-looking definition. It also features a built-in spoolie brush for blending.
NYX Professional Makeup Micro Brow Pencil Eyebrow Pencil
A lightweight, breathable mist that locks down your full face of makeup while absorbing excess oil. It prevents makeup fading, smudging, or settling into fine lines, keeping everything looking freshly applied.
2.02 oz Matte Finish Long Lasting Makeup Setting Spray Vegan ...
A waterproof, intensely pigmented liquid eyeliner pen with a flexible brush tip. It glides across the eyelid smoothly, allowing you to create sharp wing outlines without skipping or tugging.
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
A chunky, multi-use creamy crayon that works as an eyeshadow, eyeliner, or an all-over shadow primer base to make powder eyeshadow colors pop
Black Bean Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
A viral mascara featuring a flexible "Tower Flex" brush that bends to volumize and extend every single eyelash from root to tip. The lightweight formula delivers intense length without weighing lashes down.
Maybelline Lash Sensational Sky High Mascara - Ulta Beauty
A cult-favorite multi-use concealer featuring a soft, built-in microfiber sponge applicator. It instantly covers under-eye puffiness, redness, and dark circles while smoothly blending into the skin
095 Instant Age Rewind Eraser Dark Circle Treatment Concealer
A lightweight, medium-coverage foundation specifically formulated for normal-to-oily skin types. It uses micro-powders to blur the appearance of visible pores and control midday T-zone shine.
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation
A luminous, liquid skin tint that instantly hydrates and illuminates. It can be applied all over the face for a glowy base under foundation, or worn standalone as a sheer highlighter on the collarbones and cheeks.
A breathable, medium-to-full coverage liquid foundation that feels weightless on the skin. It features an advanced sweat-absorbent, water-proof, and transfer-resistant formula that stands up to humid weather
L'Oréal Infallible Up to 32 Hour Fresh Wear Foundation - Ulta Beauty
A slow-baked, luxurious domed face powder featuring low-level pearlized pigments that provide a dimensional, natural-satin finish to set foundation without looking flat or dry.
Light Mineralize Skinfinish Natural Face Powder - MAC - Ulta Beauty
A high-shine lip gloss that delivers explosive radiance and explosive shine across universally flattering shades, enriched with nourishing shea butter.
FENTY BEAUTY by Rihanna Gloss Bomb Universal Lip Luminizer
A weightless, long-wearing cream-powder hybrid highlighter that melts effortlessly into the skin, loaded with ultra-fine shimmer for an intense cheekbone glow.
FENTY BEAUTY by Rihanna Killawatt Freestyle Highlighter
An ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows. Its firm formula mimics the texture of natural brow hair with absolute precision, complete with a built-in spoolie.
A full-pigment, waterproof brow pomade that helps fill in and detail brows. The long-lasting, smudge-free formula glides on smoothly, making it ideal for creating bold, defined brows
Dark Brown DIPBROW Waterproof, Smudge Proof Brow Pomade
A highly popular, water-based serum designed to target skin blemishes, congestion, and overactive sebum production. It visibly balances oil activity and refines skin texture without drying it out.
The Ordinary Niacinamide 10% + Zinc 1% Serum for Oily Skin
A deeply hydrating daily serum that combines low-, medium-, and high-molecular-weight hyaluronic acid to plump multiple layers of the skin, while Vitamin B5 heals and smooths the outer layer.
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with ...
A cult-favorite, rich body and face cream packed with three essential ceramides and hyaluronic acid. It utilizes time-release technology to deliver 24-hour hydration and repair dry, compromised skin barriers
CeraVe - 16.0 oz Moisturizing Cream Body and Face ... - Ulta Beauty
A non-foaming, lotion-like daily cleanser that gently washes away dirt and oil without stripping away the skin's natural moisture, making it a universal staple for normal-to-dry skin types.
8.0 oz Hydrating Facial Cleanser - CeraVe - Ulta Beauty
A refreshing, foaming gel cleanser infused with Salicylic Acid (SA) to gently exfoliate rough, bumpy skin and clear out acne-prone pores without using harsh, abrasive physical scrubs.
8.0 oz Renewing SA Cleanser - CeraVe - Ulta Beauty