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Most Used & Most Loved Makeup Products — Top Picks Across All Brands (2025)
17 items
By
Laufele
These makeup products are the ones people actually use — not just trending, but truly loved, repurchased, and recommended across all brands.
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Sections
5
Best Base Makeup (Most Used Worldwide)
Blushes That Broke the Internet (Most Loved)
Eye Makeup That Everyone Uses
Lip Products Everyone Owns
Setting & Finishing Essentials.
Best Base Makeup (Most Used Worldwide)
Base makeup people actually finish — and repurchase.
Natural finish, breathable, and flawless in photos.
NARS Light Reflecting Foundation
Legendary, smooth, and universally loved.
Maybelline Fit Me Matte + Poreless Foundation
The affordable primer that became everyone’s holy grail.
e.l.f. Power Grip Primer - Clear 0.811 fl oz
Skin-like finish, super blendable, always reliable.
L'Oreal Paris True Match Super Blendable Foundation
Blushes That Broke the Internet (Most Loved)
Soft, pigmented, and always selling out.
A droplet of perfection — the internet’s favorite blush.
Rare Beauty Soft Pinch Liquid Blush
The warm glow that flatters everyone.
Milani Baked Blush, Luminoso
The iconic flush that never goes out of style.
NARS Powder Blush
Eye Makeup That Everyone Uses
Effortless lashes, clean brows, soft glam.
Dramatic, lifted, fluttery — the classic.
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Viral for a reason. Long lashes, zero clumps.
Maybelline Lash Sensational Sky High Washable Mascara, Very Black
Natural brows: quick, clean, precise.
NYX Professional Makeup Vegan Micro Eyebrow Pencil - 07 Espresso - 0.003oz
Easy sparkle that looks luxe.
Elf Glitter Liquid Eyeshadow | Fine As Fleck & More
Lip Products Everyone Owns
Juicy, soft, and universally loved.
High shine. Soft lips. Celebrity effect.
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
Affordable classic — smooth, sweet, everyday pretty.
NYX Professional Makeup Butter Lip Gloss - 54 Clear - 0.27 fl oz
Airy, pigmented, long-lasting — the Korean essential.
Peripera Ink Velvet
Juicy, hydrating, and very natural.
L'Oreal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract
Setting & Finishing Essentials.
The products that make everything stay in place.
Flawless finish. No flashback. Makeup stays.
Laura Mercier Translucent Loose Setting Powder
Blurred, soft, glow-from-within.
e.l.f. Halo Glow Loose Setting Powder - 0.24oz
