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Makeup Holy Grails for Women Over 40
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items I’ve spent way too much money trying to find makeup that doesn’t settle into fine lines, disappear by lunch, or make me look more tired than I already am. These are the products that earned a permanent spot in my routine—and survived real life, not j...
Sections
7
Foundation Favorites
Powders Worth Buying
Blush Favorites
Bronzers Worth Repurchasing
Eyes That Stay Put
Lips That Don’t Show Age
Foundation Favorites
This tinted moisturizer is truly magic! As a working mom, I don’t have time for makeup every day. I’ve never found a tinted moisturizer that I felt actually worked. This one changed the game. It somehow makes my skin look better, not just tinted. Hon...
Only Tinted Moisturizer I’ll Use
Usually I’m not a fan of thinner foundations because they tend to settle into my fine lines (love being over 40! lol). But this one is different. Maybe it’s the serum factor or the hyularonic acid that helps moisturize so it doesn’t dry down and sett...
Amazing Lightweight Drugstore Foundation
No lie, my mom who’s in her 70s introduced me to this. I couldn’t believe how amazing her skin looked. And I knew if it wasn’t settling into her lines, it was a winner! It’s a splurge but if you truly want a flawless complexion, this is the one!
Splurge Foundation I Stole From My Mom
I don’t usually buy into the hype products that promise to be a filter for your face, but this one got me with its ease of application. I love that it’s a compact but a liquid foundation you use the included puff to apply. And it honestly smooths out...
Easy Full Coverage For Filtered Look
This has been my ride or die foundation for years now. It says skin tint, but it offers more coverage, doesn’t settle into fine lines and makes your skin look better than it is (thanks blurring effect). Even if you don’t set it, it lasts for hours. I...
Foolproof Foundation That Lasts
Powders Worth Buying
Don’t underestimate how important your setting powder is. It can make or break the foundation you just put on. This one is so finely milled that it gives an incredible, even coverage that won’t settle into fine lines. Very foolproof.
Splurge Setting Powder But No Visible Lines Ever
This is my go-to powder. It’s fine, it blurs and doesn’t settle into fine lines, and it helps my makeup look fresh for hours - no breaking up with sweat or oil. And it lasts forever.
My Holy-Grail Setting Powder
Blush Favorites
This is worth the hype and honestly has lasted me so long, I haven’t tried many others. It’s easy to blend out, comes in great shades and doesn’t wear off. Big fan over here.
The OG Liquid Blush
Recently I wanted to test out a new shade of blush but didn’t want to commit Sephora money to it. So I tried this e.l.f. camo liquid blush and was super impressed! It’s also a great way to test if you like liquid blush. Lasted long, good color payoff...
Affordable Liquid Blush
Lit from within, what does that even mean? All I know is it makes you look like you’re in candlelight. This blush is a splurge but the mix in of highlights that gives that subtle glow effect makes it the best luxury blush I’ve found.
Luxury Powder Blush - Look Lit From Within
When I’m doing quick makeup, I tend to reach or powder blush. I recently discovered this line at Ulta and am super impressed with both the color payoff and the blendability.
Affordable Powder Blush
Bronzers Worth Repurchasing
I love when they make a product easy to use — especially as a makeup novice who’s never quite sure how to blend these cream products out! This comes with a blending brush on the bottom and of course Mario always delivers on the quality. Easy to blend...
Bronzer and Contour Stick With Brush
$5 for a cream bronzer?? Yes please. Where’s Walnut is a great universally flattering shade for many with fair/light complexions like myself. Blends well and stays put.
Stupid Affordable Cream Bronzer
Blurring is the keyword that gets me now that I’m over 40. I need to get that filtered look to hide the fine lines that are starting. And this Too Faced Bronzer also smells good and is foolproof to apply — no patchiness and easy to blend.
Blurring Powder Bronzer
This bronzer goes on smoothly, lasts all day and doesn’t look muddy. The fact that it’s a drugstore brand is a bonus!
Drugstore Long-Lasting Bronzer
Eyes That Stay Put
As I’ve gotten older, I’ve found myself reaching for simple cream shadows more than powder formulas. This one blends easily, doesn’t emphasize texture on my lids, and stays put once it sets. Perfect for busy mornings when I want my makeup to look pol...
Longwear Matte Cream Eye Shadow
I love eyeshadow sticks because they take all the guesswork out of eye makeup, and this is one of the best I’ve tried. It glides on easily, gives you enough time to blend, and then stays put. No creasing, no disappearing act, and no worrying about hu...
Easy Eyeshadow Stick
This tubing mascara gives me length and definition without flaking, smudging, or ending up under my eyes halfway through the day. It stays put surprisingly well but still removes easily with warm water, which makes it much gentler on my lashes than t...
Goodbye Racoon Eyes
Lips That Don’t Show Age
When my lips are dry, every other makeup product looks worse. This gives me hydration, a pretty wash of color, and just enough fullness to make my lips look smoother without the tingling or irritation of traditional lip plumpers. It’s the one I keep ...
Line-Smoothing Tinted Lip Balm
This lip oil is so moisturizing without being sticky, so it doesn’t settle into fine lines. Plus it has more staying power than a lot of other lip oils I’ve tried!
Tinted Lip Oil
Finishing Touches
Sometimes I feel setting sprays are either not doing anything or spraying weird and messing up my makeup. This is the finest mist and best sprayer I’ve ever found. I feel it helps hydrate all the powders I put on (face, blush, bronzer) so they don’t ...
My Everyday Setting Spray
This is like hairspray for your makeup. It really locks things in and makes them long-lasting. It’s not as light and airy as the Kosas which is why I only wear it for times when I really want everything to stay in place.
Special Occasion Setting Spray