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Most Viral TikTok Beauty Products of 2023

Purple Star emoji 11 items
From drugstore dupes to old favourites reimagined, scroll on for my ongoing list of the best viral TikTok beauty picks of 2023 so far.
 
Lejla Alibegović profile picture
From the color to the texture and coverage, this is the PERFECT foundation!
SurrealSkin™ Foundation
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Lejla Alibegović profile picture
Perfect to set my under eyes & makes me look less cakey & crease less.
HUDA BEAUTY Easy Bake Loose Baking & Setting Powder
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Lejla Alibegović profile picture
I like using this product throughout the day to get rid of any oily spots on my skin.
Invisimatte Instant Setting + Blotting Powder
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Lejla Alibegović profile picture
this vegan lip oil offers 12-hour hydration and high shine on a budget.
Fat Oil Lip Drip Lip Gloss | NYX Professional Makeup
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Lejla Alibegović profile picture
Pigment isn’t too harsh and it’s very creamy!
Drunk Elephant D-Bronzi Bronzing Drops with Peptides
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Lejla Alibegović profile picture
Fell in love with this formula and had to buy all the shades
Color Fuse Blush Makeup
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Lejla Alibegović profile picture
Perfect for sunset pictures or just summer in general. it’s not greasy which is really nice so it’s no surprise that his Major Glow Balm is a social media fave.
Major Glow Balm
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Lejla Alibegović profile picture
It’s a nutrient-rich and biotin-infused hair and scalp oil that nourishes hair follicles and continues to go viral for promoting hair growth.
Rosemary Mint Scalp & Hair Strengthening Oil
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Lejla Alibegović profile picture
come in three flattering shades with a fresh, flushed finish.
Charlotte Tilbury Matte Beauty Blush Wand
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Lejla Alibegović profile picture
Available in five chic shades ranging from cherry red to chocolate brown, this creamy product delivers a high dose of colour in a single swipe.
Fenty Icon Velvet - Matte Liquid Lipstick - The MVP
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Lejla Alibegović profile picture
One of my favorite items! I love how easy it is to apply on cheeks and how cute I become in an instance.
Soft Pinch Liquid Blush
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