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Makeup for cool-toned skin ✨

Purple Star emoji 13 items
By
Liv
It can be a real struggle to find cool-toned makeup for pale skin! I have included both high-end products and more budget-friendly options 🩷
Sections
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Foundations

Look for foundations labelled as ‘C’ with a pink undertone
 
Liv profile picture
The radiant longwear foundation’s long-lasting, durable coverage is amazing, even during summer. Smooth application with the pump feature makes it easy to use on-the-go, providing a perfect match for my cool toned skin!
NARS Radiant Longwear Foundation Mont Blanc Light 2
 
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A lightweight formula that feels like you’re not wearing any makeup. It’s cool toned and provides a subtle dewy look. The colour match is spot on too. Love it!
True Match Liquid Foundation 1.R/1.C Cool Rose
 
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The matte finish is great for oily skin, providing long-wear coverage and minimising the shine. I consistently used this as my foundation for 5+ years during my late teens/early 20s!
Infallible 24H Matte Cover Foundation 110 Rose Vanilla
 
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This is the shade I use when I’ve fake tanned my body and want my face to match! It provides a natural cool-toned bronzed look and wears well, even on the hot days
Infallible 24H Matte Cover Foundation 175 Sand

Bronzer / Contour / Blush / Highlight

A gentle warmth is all you need for fair skin
 
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This is a super pigmented bronzer, a little bit goes such a long way for me and my pale skin! The shade is so natural for my cool toned skin and lasts all day
Hoola Matte Bronzer powder bronzer for face
 
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I love this shade! It’s a reliable everyday bronzer that’s buildable, natural and features convenient packaging for on-the-go. Very suitable for pale skin
Maybelline City Bronzer & Contour Powder - Medium Cool 200
 
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I particularly love the Sculpt shade in this palette! It’s the perfect matte contour for my pale cool-toned skin. There’s a great mix of both shimmer and matte, suitable for all occasions! The Nectar shade makes for a lovely eyeshadow base too
NYX Professional Makeup Highlight & Contour Pro Palette

Concealer

Pink tones are the way to go for achieving a bright and vibrant undereye
 
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My go-to concealer for the past 7 years! It’s buildable, easy to blend and matches my skin tone perfectly. I set this concealer with the Rimmel Match Perfection translucent loose powder to make it last all day
Fit Me Concealer - Natural Coverage 15 Light

Eyes

Stick to natural browns for everyday wear or greys/silvers, blues and purples for a more dramatic look
 
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The Charcoal shade really compliments brown and hazel eyes. It can build up to a darker charcoal colour if that’s the desired look!
Revlon, Colorstay™, Eyeliner Pencil, Shimmer, 204 Charcoal, 0.01 oz (0.28 g)
 
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Such a rich natural brown shade that suits all eye colours. The dual end features a quality blending brush to easily achieve a smoky look!
MCoBeauty Dual-Ended Pro Pencil Eyeliner

Lips

Mauve and berry shades 🍇
 
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Such a smooth consistency that blends into your skin and lipstick seamlessly. This shade has a really pretty blue undertone, giving a beautiful, long-lasting and wearable look
Rimmel London Lasting Finish Lip Liner 120 Pink Candy
 
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A gorgeous, highly-pigmented pink with blue undertones. Feels creamy on the lips and lasts so well. A staple lip product for me!
NYX Soft Matte Lip Cream - Beijing
 
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Such a lovely lavender mauve shade! It matches so well on top of the NYX Soft Matte Lip Cream
NYX Professional Makeup Butter Gloss Lip Gloss - Angel Food Cake