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Frizz Fixer + Shine Boosters

Purple Star emoji 6 items
 
Lily Rose Richards profile picture
Think of this as a glass of water for your hair. This ultra-hydrating shampoo is perfect for strands that feel dry, rough, or just plain tired. Creamy, gentle, and full of moisture-rich avocado oil, it leaves hair soft, not slippery. Great for all te...
10.1 oz Food For Soft Hydrating Shampoo - Matrix | Ulta Beauty
 
Lily Rose Richards profile picture
This one glides. Lightweight but intensely hydrating, this conditioner melts into the hair and makes knots disappear. I love it for dry or curly textures, and it plays nice with color too. Rinse it out fully for soft movement, or leave a touch behind...
10.1 oz Food For Soft Detangling Hydrating Conditioner - Matrix | Ulta Beauty
 
Lily Rose Richards profile picture
Like a velvet robe for your hair. This mask is thick, dreamy, and completely drench-worthy — perfect for thirsty strands that need something more than your average conditioner. I love it for curls, bleached ends, or post-summer recovery mode. Let it ...
Food For Soft Rich Hydrating Treatment Mask - Matrix | Ulta Beauty
 
Lily Rose Richards profile picture
This oil is that girl. Glossy, never greasy, and packed with avocado oil magic — I use this on damp hair before blowouts, dry hair to tame flyaways, or mix it into masks for extra moisture. Just one pump gives silk without weight. Use it how you want...
Food For Soft Multi-Use Hair Oil Serum - Matrix | Ulta Beauty
 
Lily Rose Richards profile picture
This is your hair’s glass slipper — sleek, glossy, and just dramatic enough. I use this mask when your ends need smoothing, your shine needs reviving, or when your hair is feeling a little “meh” post-lightening. It works like a deep conditioner with ...
Glazing Queen Super Gloss Hair Mask - Matrix | Ulta Beauty
 
Lily Rose Richards profile picture
Your color guardian. This weightless leave-in seals the deal after color services, smoothing the cuticle and protecting your tone with every mist. It detangles, softens, and adds that lit-from-within glow — without ever feeling greasy or heavy. I use...
Glow Gatekeeper Glow Sealing Leave In Conditioner - Matrix | Ulta Beauty