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Underdogs at Sephora and Ulta Beauty — A List Worth Checking Out

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By
LSD
These are the products that never seem to make the algorithm — the ones that sit quietly on the shelf while the viral favourites sell out. But ask anyone who’s actually tried them and you’ll hear the same thing: why did it take me this long?— this is...
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Skincare Underdogs

The ones dermatologists know but the algorithm ignores
 
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Lactic acid and glycolic acid pre-soaked onto a pad that you swipe over your face before bed — that’s genuinely the entire routine. Pores look smaller by morning, skin tone evens over weeks, and the texture improvement is the kind that makes people a...
Ultra Repair Cream Intense Hydration - First Aid Beauty | Sephora
 
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This is the vitamin C serum that actually does what vitamin C serums promise. My skin is brighter, firmer, and more even-toned after a month of use. Worth the price tag completely x
Dermalogica BioLumin-C Vitamin C Serum
 
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The Daily Microfoliant is a dry rice-based powder exfoliant — you activate it with water in your palms, which means you control exactly how much you use and how gentle the exfoliation is. It leaves skin genuinely smooth and glowing without any of the...
Daily Microfoliant Exfoliator - Dermalogica
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This SPF 50 doubles as my morning moisturiser — it’s that hydrating — and it has the broad spectrum Australian-grade protection that most US sunscreens don’t match. No white cast, no greasy finish, and it layers perfectly under makeup. Once you try a...
Supreme Screen SPF 50 Facial Sunscreen Moisturizer and Primer - Ultra Violette

Makeup Underdogs

The makeup artist secrets hiding in plain sight
 
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Two to three drops blended over moisturiser give a blurred, radiant, candlelit finish that makes everything sit better. I put this on before a night out and my skin seriously looks professionally retouched x
Yummy Skin Blurring Balm Powder - Danessa Myricks Beauty | Sephora
 
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I want to talk about Saie because nobody talks about Saie enough. The Glowy Super Skin foundation has SPF 30 built in, a skincare-hybrid formula with clean ingredients, and a dewy finish that looks luminous on olive skin in a way that feels genuinely...
Saie Clean Makeup - Saie Glowy Super Skin Serum Foundation
 
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The REFY mascara separates EVERY single lash individually. The curved comb applicator is genuinely clever engineering and once you’ve used it you will wonder why all mascara wands aren’t this shape. Significantly underrated!
Lash Sculpt Lengthen and Lift Natural Looking Mascara - REFY
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Body & Bath Underdogs

 
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If you have KP — those tiny bumps on the backs of your arms — this is the product someone should have told you about years ago. The AHA and BHA formula dissolves the keratin plugs that cause the bumps rather than just buffing over them. An underrated...
First Aid Beauty KP Bump Eraser Body Scrub
 
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You put this on before bed and wake up with your skin looking like it had a full eight hours in a very luxurious sleep environment. The ectoin ingredient forms a protective shield around skin cells that retains moisture and repairs the barrier overni...
Biossance Squalane + Ectoin Overnight Rescue Cream
 
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but this body serum is the more interesting product. AHA exfoliation, vitamin C brightening, and that same warm Sol de Janeiro scent in a lightweight serum. Apply it after showering and your skin looks airbrushed within a week x
Sol de Janeiro Bom Dia Bright Body Serum
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This is the product I reach for when my skin is stressed, dry, or just needs rescuing. The balm-serum texture melts immediately into skin. I use it on long-haul travel days, on dry patches anywhere on my body, and as an overnight treatment. One produ...
Yummy Skin Moisture Repair Balm Serum with Hyaluronic Acid and Squalane - Danessa Myricks Beauty | S
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