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My Favorite Marketing Tools
17
items I built a multi-six-figure content business in my 50s by mastering automation and strategy rather than chasing trends. Every tool on this page plays a part in that system — helping me film, publish, and monetize faster with less effort. I use these t...
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Youtube Marketing Tools
Amazon Influencer Marketing Tools
Pinterest Marketing Tools
Blogging Tools
Digital Products
Creator Tools
Youtube Marketing Tools
These are the tools I use every day to grow and automate my content business. From filming and editing to researching top-performing products and landing brand deals, each one helps me save time and make smarter money moves. Whether I’m creating YouT...
I love BIGVU because it makes filming professional videos ridiculously simple. I can record with the built-in teleprompter, read my script naturally, and still keep eye contact with the camera. It also lets me edit captions, trim clips, and post dire...
I also love BIGVU for its AI avatars and voice features. I can take a written script and instantly turn it into a talking video without filming myself. The avatars look professional, and the voiceovers sound natural—perfect for repurposing blog posts...
I also love BIGVU for its AI avatars and voice features. I can take a written script and instantly turn it into a talking video without filming myself. The avatars look professional, and the voiceovers sound natural—perfect for repurposing blog posts...
Teleprompter, AI Avatars, AI Voices
I love VidIQ because it helps me grow my YouTube channel strategically instead of guessing what works. I use it to find high-performing keywords, analyze competitor videos, and see exactly what topics are trending in my niche. The daily ideas feature...
VidIQ: My YouTube Optimization Tool
I love Opus Clips because it automatically turns my long-form videos into viral-ready short clips in minutes. It uses AI to find the most engaging moments, adds captions, and formats everything perfectly for TikTok, YouTube Shorts, and Reels. What us...
OpusClip: #1 AI video clipping tool to create viral shorts
Amazon Influencer Marketing Tools
These are the tools that power my Amazon Influencer business — the ones that help me research, automate, and scale without burning out. From discovering high-performing products to landing paid brand deals, each tool gives me real data and real lever...
As an Amazon Influencer, I love Viral Vue because it feels like having a personal research assistant working 24/7 behind the scenes. I can log in, drop in a few ASINs, and instantly see which products are performing, which ones are trending, and wher...
Viral Vue: Amazon & TikTok Affiliate Tools for Creators
Pinterest Marketing Tools
These are my favorite tools for growing traffic and sales through Pinterest. I use them to design scroll-stopping pins, schedule content efficiently, and track which posts are driving clicks and conversions. They help me turn every piece of content i...
I love PinClicks because it shows me exactly what’s working on Pinterest right now. I can see which pins are trending, what styles are getting the most saves and clicks, and which keywords are driving the most engagement. It takes the guesswork out o...
Pinterest Research and Tracking Tool: Pinclicks
I love Tailwind because it keeps my Pinterest marketing consistent without taking over my day. I can design, schedule, and publish weeks of content in one sitting while Tailwind automatically spaces out my pins for the best reach. The analytics help ...
The Best Pinterest Marketing Tool | Tailwind
Blogging Tools
These are the blogging tools that keep my entire content system running smoothly — from writing and publishing to monetizing and design. I use them to manage affiliate links, build SEO-friendly blogs, and create visuals that look like they came from ...
Ballen Brands is the digital marketing company I co-founded with my brothers, Jeff and Paul Helvin.
Together, we built a full-service agency that helps entrepreneurs, real estate agents, and small business owners grow their online presence through websites, SEO, and lead generation.
While I eventually transferred 100% of the ownership to Paul and Jeff, Jeff leads the technical and web development side, while Paul helps you discover what you need.
Our goal has always been to make digital marketing simple, effective, and accessible for creators who want to build freedom-based businesses.
Together, we built a full-service agency that helps entrepreneurs, real estate agents, and small business owners grow their online presence through websites, SEO, and lead generation.
While I eventually transferred 100% of the ownership to Paul and Jeff, Jeff leads the technical and web development side, while Paul helps you discover what you need.
Our goal has always been to make digital marketing simple, effective, and accessible for creators who want to build freedom-based businesses.
Get your Blog Website
I use Lasso to manage and monetize my affiliate links directly from my blog without manually tracking everything. It automatically pulls product data, pricing, and images from Amazon and other networks, turning plain links into beautiful, conversion-...
Lasso Affiliate Links for WordPress
I like Ideogram because it helps me create high-quality AI images that look professional and branded without needing design skills. It’s perfect for mockups, Pinterest pins, and product visuals that match my aesthetic. I can type in exactly what I wa...
AI Image Creator: Ideogram
Digital Products
These are the tools I use to create, package, and sell digital products that generate passive income. From designing visuals and writing content to building automated sales systems, each one helps streamline the process from idea to sale. They make i...
I use Fourthwall to sell my ebooks because it gives me full control over my storefront without needing extra plugins or tech setup. I can upload my digital files, design a clean branded sales page, and deliver products instantly to buyers. It also in...
Fourth Wall - the store I have linked to Youtube for ebooks
I like Stan Store because it simplifies selling digital products, courses, and coaching offers all in one place. I can build a clean, mobile-optimized storefront in minutes, add digital downloads, collect payments, and even automate follow-ups — no t...
Stan - Your Creator Store
Creator Tools
These are the creator tools I rely on to make my content look and sound professional without needing a studio setup. The Galileo Ring Light gives me perfect lighting anywhere — it folds flat, travels easily, and makes every shot look polished and nat...
I love the 18" Galileo Ring Light because it gives me professional-level lighting without the bulk. It folds flat in seconds, fits in its own travel case, and I can take it anywhere — whether I’m filming Amazon product videos, coaching calls, or shoo...
GLAMCOR Galileo Portable Ring Light Kit
I love the DJI Mic 3 because it makes my audio sound studio-level anywhere I record. The clarity is incredible — no static, no clipping, just clean, balanced sound whether I’m in my office, on a cruise, or filming outside. The adaptive gain control a...
Travel Friendly Wireless Mic for Two people
I love these because they make my videos look polished without me having to mess with big lights or setups. They clip right to my monitor, give a soft, natural glow, and keep my skin tone balanced no matter what time of day I’m filming. The adjustabl...
Video Conference Lights
I love the GLAMCOR Star Tracker because it makes filming solo content effortless. It locks onto my face and smoothly follows every movement, keeping me perfectly centered without needing an app or Bluetooth setup. I can walk, talk, or show products h...
GLAMCOR Star Tracker 2-Axis AI Face Tracker
I love how this light instantly makes me look more polished on camera without needing a full lighting setup. The soft, even glow from Logitech’s TrueSoft tech gives me natural skin tones and smooths out harsh shadows, whether I’m filming YouTube vide...
Logitech Litra Glow LED Streaming Light USB
I like a desktop ring light for my talking head videos. It holds my phone to record and provides nice lighting.
Ring Light with Stand & Flexible Phone Holder