Face serums are concentrated skincare products designed to deliver potent active ingredients directly into the skin. They typically have a lightweight and silky texture that allows them to penetrate deeply into the skin. Serums are formulated to address specific skincare concerns such as hydration, anti-aging, brightening, or acne treatment. Hydrating serums, often containing ingredients like hyaluronic acid, replenish moisture and improve skin texture. Anti-aging serums focus on reducing fine lines and wrinkles with ingredients such as retinol or peptides. Brightening serums target uneven skin tone with vitamin C or niacinamide. Acne-fighting serums use ingredients like salicylic acid to unclog pores and prevent breakouts. By applying serums before moisturizers and after cleansing, they enhance the efficacy of subsequent skincare products and contribute to a more radiant complexion.
