Planning a trip to the witchiest town in America? Whether you’re visiting for fall festivities, historical haunts, or just want to live your best spooky life, this list is your go-to guide. From charming inns and ghost tours to magical shops and pack...
Sections
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Sleep Like a Witch: Hotels & Inns 🏨
Devour the Darkness: Where to Dine
Witchy Wares & Curiosities: Where to Shop
Haunts & History: Tours + Museums 👻🧙🏻♀️
Pack Your Potions: Travel + Packing Essentials 🧳✈️🚘
Salem Style: Witch-Inspired Outfits
Sleep Like a Witch: Hotels & Inns 🏨
These spellbinding stays range from historic inns with ghost stories to modern boutique hotels in the heart of downtown Salem. Whether you want a cozy B&B or a luxe suite near the action, there’s something enchanting for every traveler.
Iconic and haunted. The full Salem experience.
Hawthorne Hotel
Stylish and sleek, but also cozy. You’ve probably seen some of your favorite spooky influencers stay here!
The Coach House | Salem's
Stylish and historic with luxe touches.
The Merchant Salem - Salem Boutique Hotel in MA
Rooftop bar, modern design, great central location.
Salem, Massachusetts | Boutique Hotel in Salem, MA
Built in the 1600s. Need we say more?
Daniels House | Salem Massachusetts
Devour the Darkness: Where to Dine
Salem’s best bites! From cozy cafes to candlelit dinners.
These spots offer everything from witchy cocktails to seafood fresh off the coast. Whether you’re craving comfort food, vegan eats, or a spellbindingly good dessert, you’ll find it here.
Upscale New England fare in an old bank.
Ledger Restaurant
Boho vibe, craft beer, and killer sandwiches.
Gulu-Gulu Cafe
Quirky brunch spot with unforgettable pancakes.
Ugly Mug Diner
Calling all caffeine loving ghouls and boos.
Coffee - Blackcraft Salem
Witchy Wares & Curiosities: Where to Shop
Bring home a piece of Salem—potions, books, crystals, and more.
Salem is a treasure trove for the magically inclined and souvenir seekers alike. These shops offer handmade goods, metaphysical tools, spooky fashion, and locally made gems.
New to Salem but so worth the time to stop and shop!!! I’ve followed Jess on social media for years and I’m so excited for her first store and cannot wait for all the future holds!
Pumpkin & Gray
Feminist, witchy, aesthetic perfection. Get your aura read while browsing the various home goods and accoutrement. Love the vibe? Join the Secret Circle coven and connect with HWIC Erica Feldmann and Paige.
HausWitch Home + Healing
Bold, gothic apparel and decor.
Blackcraft Salem
Go for Crystal goodies, stay to get your aura read. Looking some insight into the future? Have your tarot read!
ASCEND
Authentic Norse and witchcraft tools.
The Coven's Cottage
Vintage, whimsical, and totally unique finds.
EMPORIUM 32
A must stop and shop for every Salem visit!
Nocturne
Walk around Salem in style after shopping at Die with your Boots On
Die With Your Boots On
Haunts & History: Tours + Museums 👻🧙🏻♀️
Explore the legends, trials, and spirits of Salem.
Whether you’re into real history, haunted happenings, or theatrical storytelling, these tours and museums will stir your spirit. Be ready for candlelight walks, chilling tales, and immersive exhibit...
The only structure in Salem with direct ties to the trials.
The Witch House at Salem
A must for first-timers.
Salem Witch Museum
A ghost tour with serious storytelling cred.
Salem Night Tour
A live reenactment of a witch trial (you get to judge!).
Cry Innocent
Ranked #1 in the US! Explore the Witch City with a guided walking tour.
Witch City Walking Tours
Pack Your Potions: Travel + Packing Essentials 🧳✈️🚘
Everything you need for comfort, style, and a little magic on the go.
Stay spellbound, not stressed. These travel accessories and Salem-specific must-haves will make your trip smooth, stylish, and selfie-ready. Plus, don’t forget weatherproof layers...
So you’re always charged for late-night ghost tour pics.
Portable Chargers & Power Banks
Stylish and secure for all-day walking.
Faux Leather Crossbody Bag
Salem weather is moody AF.
Best Compact Travel Umbrella
Hydration or Hex.
Witchy Special Edition Bundle
Suit(case) yourself. Pack everything you want for the perfect trip.
Look the part—elegant, edgy, and Halloween-ready year-round.
Whether you’re channeling goth glam, cottagecore witch, or modern mystic, these outfit ideas and accessories bring the Salem aesthetic to life. Think layers, lace, boots, and a little velv...
Size inclusive and stylish. Vintage inspired witchy looks for days.
