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Alt Life: Fashion (Plus Size Friendly!), Beauty, Accessories, etc.
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items I consider myself a soft alt girl, and I'm always on the lookout for brands that offer alternative products in every category: fashion (plus-size focused or friendly!), beauty, accessories, music, etc. These are my favorite finds. ♥
Sections
6
Fashion
Jewelry & Accessories
Makeup
Skincare
Nails
Home
Fashion
Fashion brands that are either alt-centric or offer alternative style options, and are either plus-size focused or friendly. ♥
A pop-up shop in coastal GA & FL that also offer their products online. They focus on curvy plus and mid-sized fashion, including accessories such as jewelry and belts. ♥
Luna Moon+ Boutique
An awesome family-owned and run business in Salem. They offer their wares online to bring you alternative fashion from well-known brands such as FOXBLOOD and STRANGE CVLT. They have clothes for all, shoes, swimwear, accessories, and local/specialty a...
Die With Your Boots On
This is a queer woman-owned and operated shop founded in 2025. They look to blend alternative and western aesthetics to spread y'allternative vibes. They sell shirts and stickers. ♥
Grim Bandit
From the owners of Die With Your Boots On, this is a boutique inspired by the catacombs, ossuaries, and charnel houses the creators have visited worldwide over the years. They offer clothing, corsets, shoes, accessories, and jewelry. ♥
The Ossuary
This alternative brand sells gorgeous, high quality boots, shoes, clothing, accessories, jewelry, and home & lifestyle products. You can also shop by aesthetic, which (as of writing) are grouped into 11 styles from witchy occult to anime to color...
Rogue + Wolf
This brand is unapologetic and creates “tees that talk sh*t for you.” They sell tees and banners with bold designs and even bolder takes. ♥
Nothing Given Clothing Co.
This shop is a plus-size friendly, queer-owned, radically inclusive space where style meets intention and secondhand shopping feels good. They offer clothing, bags, jewelry, home goods, metaphysical supplies, and more! They'll also buy your old cloth...
Witch Bitch Thrift
Grab some alt fashion for yourself and your baby witches. This inclusive shop offers fashion, shoes, and accessories ranging from kid's sizes to plus-size adult sizes. ♥
Rune + Altar
Soulshine Creations offers clothing, tumblers, stickers, digital designs, and more that are all handmade by Chelsea. The designs range from hippie to bookish to alternative, with graphics and sayings from sweet to sassy. There is clothing for women, ...
Soulshine Creations Co.
Made for those who love black and Halloween vibes, this shop offers baby and adult clothing, bags, tumblers, blankets, accessories, stickers, and office supplies. ♥
Better In Black Co
This is a family-owned, environmentally conscious brand focusing on alternative fashion. They offer clothing and swimwear in sizes XXS - 5XL, as well as a quarterly subscription box. ♥
Forest Ink
All my plus-sized girls know Torrid. They can be pricey, but they have some cute stuff and they're a staple in the curvy fashion world. Clothing, intimates, shoes, and accessories. ♥
Torrid
Jewelry & Accessories
Shops focused on alternative-style jewelry and miscellaneous accessories. ♥
This small family-owned business is an alternative fashion and accessories shop based in Los Angeles, primarily offering a wide variety of bags and wallets. ♥
Wicked Misfit
This little Etsy shop sells amazing handcrafted eyeglass chains in all sorts of different alt vibes: Greek mythology, fairycore, astrological, etc. There are also a couple necklaces and bookmarks to choose from. ♥
MarvelousMeloetta
This woman-owned shop mixes alternative fashion with Native culture to create unique handmade jewelry. ♥
Yolteotl Creations
This is a shop specializing in gothic/victorian/alternative jewelry and accessories. They're made with stainless steel and ethically sourced animal bones. ♥
Des's Wicked Oddities
This Etsy shop offers one of a kind jewelry for vampires and goth fairies. Each one is handmade with love. ♥
delicatejewelz
This shop offers accessories, temporary tattoos, and original chainmail creations for alt baddies, each handmade in LA. ♥
Plain Chain
A Michigan-based shop offering handmade alternative style necklaces and earrings. ♥
WeirdlySweetShop
This shop sells alternative/gothic style jewelry. They primarily offer their ear hooks (no piercing needed), but they also released an adjustable necklace to widen their collection. ♥
KUROMEARS
Makeup
Makeup brands that promote alternative culture sprinkled with magick. I do my best to focus on indie, vegan, cruelty-free brands. ♥
A super cool indie makeup brand that leans heavily into the alternative, witchy, magickal vibes. They also have a really nice selection of products for cool-toned ladies (cool contour!!) and support LGBTQIA+ and immigration equality efforts by donati...
Rituel de Fille
This UK-based indie brand has a gothic/witchy aesthetic. Their wide range of products are highly pigmented, clean, vegan, and cruelty-free. Autistic- and female-owned. Offers a comprehensive cosmetics line, brushes and accessories, body paints, lashe...
VE Cosmetics
An indie brand with a gothic and mystical aesthetic. Their high-quality cosmetics are handcrafted in small batches with rich colors and luxurious textures, and posted at affordable prices. They have a comprehensive cosmetics line, nail polish, body c...
Notoriously Morbid
A German indie brand with a rebellious spirit and a focus on creating fiercely colorful, innovative makeup products. They aim to empower self-expression and self-discovery. They create high quality, professional-grade makeup and offer a magnetic pack...
Lethal Cosmetics
This indie brand has a unique aesthetic that leans whimsical, magical, and mysterious. They are best known for their vibrant, shifty eyeshadows and palettes (particularly their multichrome and flakie formulas). They also tend to collaborate with MUAs...
Dieverune Cosmetics
Sometimes called “gothic k-beauty”, this indie Korean brand has a dark, bold, dramatic, alternative approach to beauty. They create bold and unique color palettes and challenge conventional beauty norms by striving for a raw, unrefined, intentionally...
Risky Beauty
This dark, avant-garde indie brand is known for their gothic aesthetic. They create high-quality, long-lasting, pigmented products by hand and are especially praised for their matte lipsticks. They're vegan, cruelty-free, ethical, and socially respon...
Necromancy Cosmetica
Founded by Halsey, this indie brand is known for its bold, creative, and inclusive approach to beauty. They emphasize individuality and self-expression, while celebrating all skin tones, genders, and ethnicities. They actively work with diverse model...
about-face beauty
This brand is known for its unique gothic-inspired makeup, particularly their highly pigmented liquid lipsticks and innovative eye products. They are recognized for their long-wearing, comfortable formulas, and their commitment to being vegan, cruelt...
Black Moon Cosmetics
This UK-based brand is known for its gothic and alternative makeup. They offer a range of products including eyeshadow palettes, lip products and more, with a focus on dark, moody, and shimmery shades. Additionally, they are known for their commitmen...
Jolie Beauty
This brand is known for its makeup line inspired by the supernatural and paranormal, with a focus on goth and vampire-inspired aesthetics. The brand, founded by Madam Curst (Mariel Pabst), a former ghost hunter, offers products like long-lasting liqu...
Curst Kosmetics
This gothic brand prides itself on providing handcrafted products made with the finest natural ingredients. Their mission is to provide products that feel luxurious, look stunning, and reflect the values of sustainability and compassion. Vegan, cruel...
Haunting Hues Cosmetics
This brand is known for its alternative, witchy, and gothic-themed makeup, particularly its "Funeral Proof" waterproof eyeliners and brow pomades. They also offer a range of other products like "Moon Water" liners and are recognized for their vegan, ...
HoloGrave Cosmetics
This brand releases on July 1, 2025.
They are “where makeup meets magick” and it looks like they plan to provide high-end lipsticks in bold colors. They “create for the women who dare to enchant the world, who practice beauty as rebellion and self-love as sacred.”
They are “where makeup meets magick” and it looks like they plan to provide high-end lipsticks in bold colors. They “create for the women who dare to enchant the world, who practice beauty as rebellion and self-love as sacred.”
Satanic Panic Cosmetics
Skincare
Skincare brands with an alternative vibe. ♥
This shop is known for being an environmental and climate-conscious beauty brand that creates products formulated in Italy. The brand emphasizes a holistic approach, aiming to nourish not just the skin but the whole self. They are known for their Moo...
ieró Beauty
Nails
Brands with alt vibes that sell polish or press ons. ♥
Made for “the misfits, the dreamers, the outcasts, the wanderers. the ones who know darkness is beauty, mystique is power, and the universe isn’t meant to make sense.” They have a huge range of stunning nail lacquer in every type you can imagine, as ...
mooncat
Home
Brands that offer alt home goods. ♥
This alt brand was started by two childhood best friends who have always been drawn to alternative culture. They offer wax melts, drinkware, and stickers. ♥
Deadlight Co.
This UK-based artist makes some cool, creepy, and adorable dark art. Their collections include tarot, Halloween, Yule, natural history, and more. ♥
Ebony Katherine Studio
This little shop for the dark and macabre offers 3D art pieces, along with some handmade jewelry. They sport collections like crystal garden displays, snake crystal hangings, trinket stash boxes, ouija/planchette necklaces, and more. ♥
Sagittarius Lost Art