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Alt Life: Fashion (Plus Size Friendly!), Beauty, Accessories, etc.
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items I consider myself a soft alt girl, and I'm always on the lookout for brands that offer alternative products in every category: fashion (plus-size focused or friendly!), beauty, accessories, music, etc. These are my favorite finds. ♥
Sections
8
General
Fashion
Jewelry & Accessories
Makeup
Skincare
Nails
General
Shops that offer a wide variety of alt & witchy items that span multiple categories. ♥
This shop is a plus-size friendly, queer-owned, radically inclusive space where style meets intention and secondhand shopping feels good. They offer clothing, bags, jewelry, home goods, metaphysical supplies, and more! They'll also buy your old cloth...
Witch Bitch Thrift
Soulshine Creations offers clothing, tumblers, stickers, digital designs, and more that are all handmade by Chelsea. The designs range from hippie to bookish to alternative, with graphics and sayings from sweet to sassy. There is clothing for women, ...
Soulshine Creations Co.
This small family-owned business is an alternative fashion and accessories shop based in Los Angeles, primarily offering a wide variety of bags and wallets. ♥
Wicked Misfit
This shop offers hidden key boxes and journals, plaques, calendars, boards, magnets, pins, wall art, prints, and merch. When the owner has the capacity, they also offer custom work orders. ♥
Lunar Art House
This Denver-based Etsy shop offers cute & creepy custom goods for weirdos & wagging tails. Each item is made-to-order and customizable. If you don't like the available designs, tell Lauren and she'll work with you to bring your desires to lif...
MidnightMuseMade
This New York-based shop sells magickal body & beauty products, books, crystals, candles, gemstone jewelry, tarot & oracle cards. ♥
Cozy Coven
This shop is where spooky meets witchery. They offer hand-crafted ritual tools and spell supplies for those who favor the darker side of life. On sale are magick mists, ritual oils, herbal tea, incense, body sprays, and a plethora of witchcraft suppl...
The Lucid Graveyard
This shop specializes in tees and gifts for the edgy & unfiltered. They're dark and snarky, with a focus on alternative & yallternative designs. They offer tops, hats, jewelry, koozies, glass iced coffee cups, tumblers, decals, and blankets. ...
Madness & Mayhem LLC
This alternative brand sells gorgeous, high quality boots, shoes, clothing, accessories, jewelry, and home & lifestyle products. You can also shop by aesthetic, which (as of writing) are grouped into 11 styles from witchy occult to anime to color...
Rogue + Wolf
This shop offers a carefully curated collections of hair fashion, jewelry, accessories, and home decor that cater to the unique and mystical tastes of witches and those who appreciate their bewitching style. ♥
Imagined By Nell
This shop creates designs inspired by cats, nostalgia, y2k, crystals, celestial, tattoos, vintage, etc! They sell apparel, decks, stickers, accessories, and crystals. I own their Silver Crystalstruck Tarot Card Deck and it is stunning. ♥
Moonstruck Crystals
This Etsy shop based in Athens, Greece offers handcrafted items made with the obscure in mind, and topped off with a love of scents. They offer wax warmers and melts, body oils, container candles, bath salts, tarot-inspired snap bars, pillar candles,...
ArcaneWiccery
This Salem, MA shop is an inclusive, modern metaphysical lifestyle brand combining the principles of earth magic, intentionality, interior decorating, and intersectional feminism to bring magic and healing into everyday spaces. They offer items such ...
HausWitch
A queer, woman-owned witchcraft shop and apothecary. They offer a variety of items including makeup, fragrance, bath & body, jewelry, candles, and more. ♥
The Poison Path
While primarily known for their gothic fashion for men, children, and women (sizes XS - 4XL), KILLSTAR also sells alternative-style shoes, bags, jewelry, accessories, and homeware. ♥
KILLSTAR
Kistania specializes in women's gothic and punk clothing, costumes, and other unique apparel. They offer a variety of items including dresses, tops, bottoms, shoes, and accessories. ♥
Kistania
FOXBLOOD is a female-owned and operated boutique known for its minimalist, modern noir, and witchy aesthetic, with a focus on vegan and cruelty-free clothing in inclusive sizes. They also offer footwear, accessories, beauty, and fragrance products. ♥
FOXBLOOD
This small business opened in March 2025. They offer gothic apparel, home decor, baby items, accessories, and gifts. Styles range from dark academia to punk, making it the perfect place for everything alternative. ♥
Gothic Trading Company
This Dallas-based shop is a magical place, where every flicker tells a story and every scent whispers a spell. They craft candles, spiritual tools, and natural body goods for those who walk the path of the mystical, the intentional, and the beautiful...
MAVEN + MOON
This shop offers all manner of home decor, witchcraft & spiritual supplies, jewelry, accessories, bath & beauty, books & journals, etc.
Midnight Rose Emporium
Fashion
Fashion brands that are either alt-centric or offer alternative style options, and are either plus-size focused or friendly. ♥
A pop-up shop in coastal GA & FL that also offer their products online. They focus on curvy plus and mid-sized fashion, including accessories such as jewelry and belts. ♥
Luna Moon+ Boutique
An awesome family-owned and run business in Salem. They offer their wares online to bring you alternative fashion from well-known brands such as FOXBLOOD and STRANGE CVLT. They have clothes for all, shoes, swimwear, accessories, and local/specialty a...
Die With Your Boots On
This is a queer woman-owned and operated shop founded in 2025. They look to blend alternative and western aesthetics to spread y'allternative vibes. They sell shirts and stickers. ♥
Grim Bandit
From the owners of Die With Your Boots On, this is a boutique inspired by the catacombs, ossuaries, and charnel houses the creators have visited worldwide over the years. They offer clothing, corsets, shoes, accessories, and jewelry. ♥
The Ossuary
This brand is unapologetic and creates “tees that talk sh*t for you.” They sell tees and banners with bold designs and even bolder takes. ♥
Nothing Given Clothing Co.
Grab some alt fashion for yourself and your baby witches. This inclusive shop offers fashion, shoes, and accessories ranging from kid's sizes to plus-size adult sizes. ♥
Rune + Altar
Made for those who love black and Halloween vibes, this shop offers baby and adult clothing, bags, tumblers, blankets, accessories, stickers, and office supplies. ♥
Better In Black Co
GRAFEA creates high quality designer bags crafted for durability and designed to be beautiful and chic. They offer bags, backpacks, camera bags, and accessories in a variety of collections such as porcelain, art print. and celestial. ♥
GRAFEA
This is a family-owned, environmentally conscious brand focusing on alternative fashion. They offer clothing and swimwear in sizes XXS - 5XL, as well as a quarterly subscription box. ♥
Forest Ink
This shop focuses on renaissance, wiccan, Viking, Celtic & boho clothing. They're size inclusive (S-5X), ethically made, and actively support diversity groups. They offer dresses, as well and men's and women's clothing and accessories. ♥
HolyClothing
Midnight Hour is dedicated to creating apparel and accessories that embrace your mystical side by creating unique goth and alternative fashion. All factories are required to ensure worker welfare and fair pay, and all art is original. They offer clot...
Midnight Hour
This brand is dedicated to bold, jaw-dropping designs that bring out your confidence. Each piece is designed with attention to detail, handcrafted vibes, and a whole lot of love. Everything can be personalized and made to your measurements, so no mor...
D'VERANO
All my plus-sized girls know Torrid. They can be pricey, but they have some cute stuff and they're a staple in the curvy fashion world. Clothing, intimates, shoes, and accessories. ♥
Torrid
Jewelry & Accessories
Shops focused on alternative-style jewelry and miscellaneous accessories. ♥
This little Etsy shop sells amazing handcrafted eyeglass chains in all sorts of different alt vibes: Greek mythology, fairycore, astrological, etc. There are also a couple necklaces and bookmarks to choose from. ♥
MarvelousMeloetta
This woman-owned shop mixes alternative fashion with Native culture to create unique handmade jewelry. ♥
Yolteotl Creations
This is a shop specializing in gothic/victorian/alternative jewelry and accessories. They're made with stainless steel and ethically sourced animal bones. ♥
Des's Wicked Oddities
This Etsy shop offers one of a kind jewelry for vampires and goth fairies. Each one is handmade with love. ♥
delicatejewelz
This shop offers accessories, temporary tattoos, and original chainmail creations for alt baddies, each handmade in LA. ♥
Plain Chain
A Michigan-based shop offering handmade alternative style necklaces and earrings. ♥
WeirdlySweetShop
This shop sells alternative/gothic style jewelry. They primarily offer their ear hooks (no piercing needed), but they also released an adjustable necklace to widen their collection. ♥
KUROMEARS
This German shop creates alternative jewelry, handmade with love. They offer beautiful earrings, intricate necklaces and chokers, trouser chains, bracelets, and charms. ♥
KindaStrangeDE
This shop offers beautiful alternative style necklaces and rings. ♥
Milkdrop Metal
This Lithuania-based creator sells handmade necklaces, hair accessories, earrings, and textile art inspired by fantasy and witchy aesthetics. ♥
Deadlycherries
This female-run small business offers occult and gothic jewelry made with genuine gemstones at affordable prices. They sell rings, earrings, necklaces, bracelets, pins & patches, and home decor & gifts. Their products include jewelry for men ...
Hellaholics
This couple-run shop sells handmade pieces that bring together their love for raw materials, storytelling, and creative expression. They sell pre-made rings, pendants, and earrings. They also offer custom jewelry to fit your wants and needs. ♥
Color Ray Jewelry
Makeup
Makeup brands that promote alternative culture sprinkled with magick. I do my best to focus on indie, vegan, cruelty-free brands. ♥
A super cool indie makeup brand that leans heavily into the alternative, witchy, magickal vibes. They also have a really nice selection of products for cool-toned ladies (cool contour!!) and support LGBTQIA+ and immigration equality efforts by donati...
Rituel de Fille
This UK-based indie brand has a gothic/witchy aesthetic. Their wide range of products are highly pigmented, clean, vegan, and cruelty-free. Autistic- and female-owned. Offers a comprehensive cosmetics line, brushes and accessories, body paints, lashe...
VE Cosmetics
An indie brand with a gothic and mystical aesthetic. Their high-quality cosmetics are handcrafted in small batches with rich colors and luxurious textures, and posted at affordable prices. They have a comprehensive cosmetics line, nail polish, body c...
Notoriously Morbid
A German indie brand with a rebellious spirit and a focus on creating fiercely colorful, innovative makeup products. They aim to empower self-expression and self-discovery. They create high quality, professional-grade makeup and offer a magnetic pack...
Lethal Cosmetics
This indie brand has a unique aesthetic that leans whimsical, magical, and mysterious. They are best known for their vibrant, shifty eyeshadows and palettes (particularly their multichrome and flakie formulas). They also tend to collaborate with MUAs...
Dieverune Cosmetics
Sometimes called “gothic k-beauty”, this indie Korean brand has a dark, bold, dramatic, alternative approach to beauty. They create bold and unique color palettes and challenge conventional beauty norms by striving for a raw, unrefined, intentionally...
Risky Beauty
This dark, avant-garde indie brand is known for their gothic aesthetic. They create high-quality, long-lasting, pigmented products by hand and are especially praised for their matte lipsticks. They're vegan, cruelty-free, ethical, and socially respon...
Necromancy Cosmetica
Founded by Halsey, this indie brand is known for its bold, creative, and inclusive approach to beauty. They emphasize individuality and self-expression, while celebrating all skin tones, genders, and ethnicities. They actively work with diverse model...
about-face beauty
This brand is known for its unique gothic-inspired makeup, particularly their highly pigmented liquid lipsticks and innovative eye products. They are recognized for their long-wearing, comfortable formulas, and their commitment to being vegan, cruelt...
Black Moon Cosmetics
This UK-based brand is known for its gothic and alternative makeup. They offer a range of products including eyeshadow palettes, lip products and more, with a focus on dark, moody, and shimmery shades. Additionally, they are known for their commitmen...
Jolie Beauty
This brand is known for its makeup line inspired by the supernatural and paranormal, with a focus on goth and vampire-inspired aesthetics. The brand, founded by Madam Curst (Mariel Pabst), a former ghost hunter, offers products like long-lasting liqu...
Curst Kosmetics
This gothic brand prides itself on providing handcrafted products made with the finest natural ingredients. Their mission is to provide products that feel luxurious, look stunning, and reflect the values of sustainability and compassion. Vegan, cruel...
Haunting Hues Cosmetics
This brand is known for its alternative, witchy, and gothic-themed makeup, particularly its "Funeral Proof" waterproof eyeliners and brow pomades. They also offer a range of other products like "Moon Water" liners and are recognized for their vegan, ...
HoloGrave Cosmetics
This shop is where “cosmetics meet magick.” They offer high-end creamy velvet matte lipsticks crafted with the finest ingredients and wicked intent. All products are cruelty-free. ♥
Satanic Panic Cosmetics
This indie shop offers holographic and multichrome eyeshadows, neon eyeshadows, gel eyeliner, blush, and palettes. Everything is vegan and cruelty-free. ♥
Sinful Echos
Skincare
Skincare brands with an alternative vibe. ♥
This shop is known for being an environmental and climate-conscious beauty brand that creates products formulated in Italy. The brand emphasizes a holistic approach, aiming to nourish not just the skin but the whole self. They are known for their Moo...
ieró Beauty
This is a family-owned brand based in the pacific northwest that believes in the sacredness of life. They believe in the sacred healing wisdom of Mother Earth, and offer skincare rituals and products that are plant-based, sustainably sourced, clean, ...
Mystic Kiss
Nails
Brands with alt vibes that sell polish or press ons. ♥
Made for “the misfits, the dreamers, the outcasts, the wanderers. the ones who know darkness is beauty, mystique is power, and the universe isn’t meant to make sense.” They have a huge range of stunning nail lacquer in every type you can imagine, as ...
mooncat
Fragrance
Brands that offer alternative fragrance items. ♥
This shop offers luxury fragrance products, particularly scented body oils designed for spiritual and emotional empowerment. They focus on creating scents that are unique to the individual and promote self-discovery and personal transformation. ♥
Iris of the Moon
Home
Brands that offer alt home goods. ♥
This alt brand was started by two childhood best friends who have always been drawn to alternative culture. They offer wax melts, drinkware, and stickers. ♥
Deadlight Co.
This UK-based artist makes some cool, creepy, and adorable dark art. Their collections include tarot, Halloween, Yule, natural history, and more. ♥
Ebony Katherine Studio
This little shop for the dark and macabre offers 3D art pieces, along with some handmade jewelry. They sport collections like crystal garden displays, snake crystal hangings, trinket stash boxes, ouija/planchette necklaces, and more. ♥
Sagittarius Lost Art
A sister-run shop with a love of fantasy themes. They offer unique candles and wax melts, wax warmers, fragrance oils and perfumes, bath and body products, as well as capes, bags, and accessories. ♥
Herbal Hollow Co
This husband-and-wife run shop offers candles and perfumes inspired by the immersive worlds of games, books, and fantasy. Their collections include BG3 companions, bookish, DnD, tarot, and biomes. ♥
Ashborne Candle Co
From KILLSTAR, KREEPTURES is their line of creepy, cute, gothic plushies and plush slippers. ♥
KREEPTURES