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Hipsters Only: Indie Beauty Brands
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items Welcome to my researched list of indie beauty brands! My aim is to highlight unique brands with cool products, run by amazing people, with heartfelt missions at their core. ♥
(Note: While I have done research on all of these brands, I have not personally tried them all. Please do your due diligence before purchasing.)
(Note: While I have done research on all of these brands, I have not personally tried them all. Please do your due diligence before purchasing.)
Sections
9
Alternative
Professional-Grade & Affordable
Skin-Loving Formulas
Elevated Essentials
Green Beauty
Packaging Revolution
Alternative
Brands that are on the darker side of beauty. Witchy, gothic, ethereal, magical vibes. ♥
Clean, natural ingredients meet careful and meaningful alchemy to create makeup that wears like magic. This brand leans into magical vibes and is clean, vegan, and cruelty-free. They also offer free color consultations and accept returns of lightly u...
Rituel de Fille
This UK-based brand has a gothic/witchy aesthetic. Their wide range of products are highly pigmented, clean, vegan, and cruelty-free. Autistic- and female-owned. ♥
VE Cosmetics
A brand with a gothic and mystical aesthetic. Their high-quality cosmetics are handcrafted in small batches with rich colors and luxurious textures, and posted at affordable prices. They're clean, vegan, and cruelty-free. ♥
Notoriously Morbid
A German brand with a rebellious spirit and a focus on creating fiercely colorful, innovative makeup products. They aim to empower self-expression and self-discovery. They create high quality, professional-grade makeup and offer a magnetic packaging ...
Lethal Cosmetics
This brand has a unique aesthetic that leans whimsical, magical, and mysterious. They are best known for their vibrant, shifty eyeshadows and palettes (particularly their multichrome and flakie formulas). They also tend to collaborate with MUAs and o...
Dieverune Cosmetics
Sometimes called “gothic k-beauty”, this Korean brand has a dark, bold, dramatic, alternative approach to beauty. They create bold and unique color palettes and challenge conventional beauty norms by striving for a raw, unrefined, intentionally imper...
Risky Beauty
This dark, avant-garde brand is known for their gothic aesthetic. They create high-quality, long-lasting, pigmented products by hand and are especially praised for their matte lipsticks. They're vegan, cruelty-free, ethical, and socially responsible;...
Necromancy Cosmetica
Founded by Halsey, this brand is known for its bold, creative, and inclusive approach to beauty. They emphasize individuality and self-expression, while celebrating all skin tones, genders, and ethnicities. They actively work with diverse models, inf...
about-face beauty
Professional-Grade & Affordable
High quality, professional-grade makeup at affordable prices. ♥
This brand creates a wide range of high quality, professional-grade products at affordable prices. They strive for innovative formulas and encourage creativity and inclusivity, while empowering people to enhance their natural beauty. Clean, vegan, an...
Moira Beauty
Founded by a MUA and content creator, this brand is known for its highly pigmented, unique eyeshadow palettes and blending brush sets. They also do collaborations with other makeup artists (like Robert Welsh) and are celebrity MUA approved and endors...
Blend Bunny Cosmetics
An Italian brand born with a commitment to be sincere to its customers. It's recognized for its innovative, high quality products and celebrated for its vegan and cruelty-free formulas. With a focus on creativity and artistry, they develop unique pro...
NABLA
High-quality products don't always mean high price tags. This brand creates a wide range of inclusive products that are generally comparable in quality to more expensive brands, but at affordable prices. They have a focus on diversity and self-expres...
Milani Cosmetics
Skin-Loving Formulas
Brands that put skincare at the core of their formulations. ♥
The first and only brand to receive seals on all skincare products from the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation. All formulas are created alongside board certified doctors that make up thei...
Tower 28 Beauty
This brand's high-performance products are clinically proven to offer skincare benefits both immediately and over time without compromising on the quality of the makeup. They're diverse and inclusive, and well-known for their lip products such as the...
Lawless Beauty
Founded by MUA Aimee Connolly, this brand specializes in multi-purpose, easy-to-use products that are cruelty-free and good for the skin. Their mission is to empower people to feel their best through minimal makeup routines. The brand creates product...
Sculpted By Aimee
Elevated Essentials
Beauty essentials that go above and beyond with their elevated performance and skin-loving ingredients. ♥
This brand is mostly known for their lip products and skin-loving formulations. They're clean, vegan, cruelty-free, and focused on sustainable production. The black lip balm is a cult-favorite, sometimes considered an alternative for Clinique's Black...
Finding Ferdinand
Founded by YouTuber Angelica Nyqvist, this brand has become known for its soft, synthetic makeup brushes, high quality and beautiful eyeshadow palettes, as well as their buttery and blendable blushes. They are clean, vegan, cruelty-free, and they str...
Singe Beauty
Inspired by “unfussy French style,” this brand aims to deliver elevated essentials for skin that's lived a little. With clean, vegan, cruelty-free products, they aim to provide hydrating and lightweight formulas that provide a second-skin finish and ...
Maxine's Revenge
This brand stands out for emphasizing the need to embrace individual beauty and unique features. With a focus on natural ingredients, their formulations are clean, vegan, and cruelty-free. Their products are of professional quality, their packaging i...
Polite Society
This influencer-founded brand is clean, vegan, cruelty-free, and known for their effective skincare and hybrid makeup products, with a focus on ease and simplicity in beauty routines. They're well-known for their Jet Lag Mask and Lip Butter Balms, wh...
Summer Fridays
Green Beauty
Brands that go above & beyond in their commitments to sustainability & our planet. ♥
A Swedish makeup brand that centers around sustainability. They use natural, wild-harvested ingredients and focus on minimizing their environmental impact through slow, small-scale production and biodegradable formulas. Their products are multi-use, ...
Manasi 7
This brand's focus is on clean, sustainable, vegan, and cruelty-free formulas. They prioritize creating high-performing and environmentally conscious products. To do this, they use refillable and recyclable packaging. They also prioritize MUA-approve...
MOB Beauty
This is another brand with high-performance, clean formulations. Their products are designed to create a natural, dewy glow, and are made with safe, effective, and sustainable ingredients. They have award-winning products, sustainable practices, and ...
Saie Beauty
Packaging Revolution
Brands that are changing the game when it comes to packaging, whether for sustainability or accessibility. ♥
This brand is known for their zero-waste, refillable makeup that often has two products in one convenient package. They also provide essential makeup kits, which bundle a full face of makeup products into a portable bag for purchase. Their formulatio...
trestique
Skincare That Slays
The essential foundation of beauty. ♥
Clean, effective formulas with high concentrations of active ingredients are what this brand is all about. They focus on anti-aging, brightening, and hydrating products at affordable price points. They're vegan (with the exception of their timeless e...
Timeless Skin Care
Queen of Tools
Elevate your makeup game with high quality brushes & tools. ♥
This Brazilian brand specializes in its high-quality, innovative makeup brushes and tools. They also offer a range of makeup products that lean more toward the natural nude ranges (with some pops of color from their collabs). Everything they make is ...
Sigma Beauty
POC-Owned
Brands owned by POC with commitments to inclusivity & diversity. ♥
A celebration of South Asian beauty and culture, this brand is known for its fun, colorful, vibrant products and its focus on inclusive beauty standards. Their unique clean, cruelty-free formulations are uniquely designed to complement South Asian sk...
Kulfi Beauty
This Indigenous-owned brand was founded by an Anishinaabe woman and aims to create a space where Indigenous people feel represented and seen in the beauty industry. They create clean, cruelty-free, and sustainable cosmetics in an array of bright colo...
Cheekbone Beauty