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discover Discover

💄 Viral Beauty & Self-Care 2025
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Mac Edwards
Discover Ulta Beauty’s most-loved and viral favorites for 2024 – 2025. From best-selling makeup and skincare to fragrance and body essentials, this curated guide spotlights the products everyone’s adding to cart. Each pick is vetted from Ulta’s live ...
Sections
5
 
Makeup Must-Haves
 
Skincare Essentials
 
Hair + Body Care
 
Beauty + Travel Kits
 
Fragrance Favorites

Makeup Must-Haves

Foundation, blush, concealer, eyeshadow, lip color, primer, mascara.

 
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Lightweight lip stain that doubles as a soft blush. Long wear with minimal transfer.
Ulta Beauty Collection Weightless Water Lip Stain
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Neutral daily shades with buttery texture. Easy blend from day to night.
Ulta Beauty Collection 12-Pan Eye Shadow Palette (Everyday Faves)
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Soft, buildable color for a natural flush.
Ulta Beauty Collection Flushed Powder Blush
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Hydrating primer that adds glow and extends wear.
Ulta Beauty Collection Dewy Glaze Hydrating Face Primer
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Use wet or dry for customizable coverage and a smooth finish.
Ulta Beauty Collection Adjustable Coverage Powder Foundation
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Creamy stick foundation for quick, on-the-go application.
Ulta Beauty Collection Moisturizing Complexion Stick
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Swipe on cream shadow; one & done eye look.
Ulta Beauty Collection Cream Eye Shadow Stick
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Radiance boosting concealer that blends seamlessly.
Ulta Beauty Collection Inner Glow Serum Concealer
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High coverage formula to conceal dark spots and redness.
Ulta Beauty Collection Full Coverage Concealer (Complexion Crush)
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Soft matte lip color with comfortable wear.
Ulta Beauty Collection Cloud Kiss Matte Lip Cream
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Smudge resistant tubing formula for lifted, defined lashes.
Ulta Beauty Collection Lash Flash Tubing Mascara
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Skincare Essentials

Serums, moisturizers, travel kits, clean beauty.

 
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Mini set of Origins favorites for cleanse, treat, and hydrate on the go.
Origins Best Sellers: Best Skin Travel Set
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Clean seaweed-based essentials for face and body in a curated kit.
OSEA Bestsellers Face + Body Set
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Lightweight brightening serum to boost glow and even tone.
Ulta Beauty Collection Brighten Up Face Serum
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Hair + Body Care

Best-selling sets, shampoos, conditioners, and body care hybrids.

 
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Iconic Tea Tree duo for invigorating cleanse and scalp refresh.
Paul Mitchell: Tea Tree Best Sellers Set
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Beauty + Travel Kits

Curated mini collections and Ulta exclusives for gifting or travel.

 
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Compact mix of beauty must haves for quick refreshes.
Ulta Beauty Collection Study Break Essentials Kit
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Minimalist kit for streamlined routines in small spaces.
Ulta Beauty Collection Desk to Dorm All-in-One Beauty Kit
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Fragrance Favorites

Body mists, perfumes, and scents trending across Ulta’s best-seller lists.

 
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Warm pistachio vanilla mist for hair and body. Layer for signature scent.
Sol de Janeiro Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist
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