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Long lasting drugstore makeup brands I like
20
items Flawless base without breaking the bank. These are what I use as dupes for the expensive brands. I believe your makeup can look just like a makeup artist did it with these same products!
Sections
9
Affordable foundation
Affordable primers
Affordable setting powders
Affordable blush
Adorable brows
Affordable lip products
Affordable foundation
The foundations I would wear when I can’t afford foundations over $50
If you’ve been hunting for a foundation that gives full wear, decent coverage, and a modern finish, this one very nearly checks all the boxes. The Maybelline SuperStay Lumi-Matte offers you a “soft matte” look — matte enough to blur shine, but with a...
370 Super Stay Up to 30HR Wear Lumi-Matte Longwear Foundation - Maybelline | Ulta Beauty
Honestly, this foundation surprised me in the best way. It gives that soft matte finish that keeps my skin looking smooth without feeling heavy or cakey. It evens out my tone, covers what I need it to, and still looks like skin ,not makeup sitting on...
Deep Bronze 370 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
I’ve been trying the TirTir Mask Fit Red Cushion Foundation for a little while now, and honestly, it’s pretty impressive. The coverage is buildable but still feels lightweight on the skin. I didn’t feel like I was wearing a mask, which is a huge plus...
43N DEEP COCOA Mask Fit Red Cushion - TIRTIR | Ulta Beauty
Affordable primers
Primers I’d user over luxury brand primers
This primer has totally changed how my foundation performs — for the better.
From the moment you pump it out, it has this gel-texture that feels cooling and hydrating. It’s sticky in a good way — not uncomfortable once you get used to it. That tacki...
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
I’m obsessed — this primer feels like the perfect blend of skincare meets makeup. It goes on as a clear, jelly-gel texture that’s slightly tacky (in the best way) so your foundation really grips to it, but it never feels heavy or greasy.
Right when ...
Jelly Pop Dew Primer - e.l.f. Cosmetics | Ulta Beauty
Affordable setting powders
Setting powders that are loose or pressed
Looking for a drugstore setting powder that performs like luxury? The L’Oreal Infallible Blur Affection Loose Setting Powder is a game-changer. I tested shades Medium Deep Pink and Light Pink, and both left my skin looking smooth, blurred, and shine-...
Brightening Light Pink Infallible Blur-Fection Longwear Loose Setting Powder - L'Oréal | Ulta Beauty
I’ve been using the Maybelline Fit Me Matte + Poreless Powder for a while now, and it hits that sweet spot between performance, cost, and comfort. For anyone with oily or combo skin, this is the kind of powder that actually helps your makeup stay put...
312 Golden Fit Me Matte + Poreless Powder - Maybelline | Ulta Beauty
Affordable blush
Blushes that never disappoint
From the moment you swatch it, this blush delivers on its promise of a “buttery” feel. The texture is creamy-soft in the pan, blending out like a velvety powder that seems to melt into your skin. It gives a fresh, radiant flush without ever looking f...
Back and Butta Buttermelt Pressed Powder Blush - NYX Professional Makeup | Ulta Beauty
This blush gives me that “I just flushed naturally” look—but better.
From first swipe, the Camo Liquid Blush knocks it out of the park with its ultra-pigmented color. You only need a tiny dot to get a vibrant flush, which makes it feel luxurious eve...
Dusty Rosé Camo Liquid Blush - e.l.f. Cosmetics | Ulta Beauty
Adorable brows
For brows that last all day
Clear gel wax that gives your brows a lifted, feathered “soap-brow” vibe without the high price. The hold is strong the brows stay sculpted & laminated all day and it doesn’t feel crunchy, just set. Best used with a spoolie or e.l.f.’s applicator...
Brow Lift - e.l.f. Cosmetics | Ulta Beauty
Seriously the only brow pen I ever use!!!!
Flexible micro brush tip lets you draw hair like strokes or bold tails, whichever brow vibe you’re feeling. Smudge and transfer resistant with up to 16 hours wear, so it holds up through sweat, humidity, a...
Espresso Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen - NYX Professional Makeup | Ulta Beauty
Affordable lip products
The perfect lip combo
This gloss is one of my go-tos! The texture is super smooth and buttery. It glides on like a dream and gives that perfect glossy finish without being sticky. I love that it adds just the right amount of color while keeping my lips soft and hydrated.
...
Praline Butter Gloss Non-Sticky Lip Gloss - NYX Professional Makeup | Ulta Beauty
I’ve been loving the NYX Smushy Matte Lip Balm! The texture is so soft and creamy and it glides on effortlessly without feeling sticky or heavy. Despite being matte, it’s surprisingly hydrating and keeps my lips comfortable all day. The color payoff ...
Swipe Sesh Smushy Matte Lip Balm - NYX Professional Makeup | Ulta Beauty
I love how this liner gives me perfect nude lips without the fuss. The pen format glides on smoothly, and it stains so well that it holds color all day without transferring or bleeding. The finish is beautifully satin it’s not too matte, not too shin...
Up To No Good Lingerie Lip Liner Stain - NYX Professional Makeup | Ulta Beauty
The NYX Fat Oil Drip Lip Oil has quickly become one of my favorite lip products. It gives my lips that glossy, juicy look without feeling sticky or heavy. The formula feels super nourishing, like a mix between a gloss and a lip treatment, so it’s per...
Chillin Like a Villian Fat Oil Lip Drip Vegan Lip Oil - NYX Professional Makeup | Ulta Beauty
Affordable setting sprays
Setting spray that will keep your makeup on all day
This setting spray has become a staple in my makeup routine — it really lives up to its “make it last” name. The mist is fine and lightweight, not overly wet or sticky, so when you spray it over your face it feels comfortable, breathable, and even re...
2.03 oz Make It Last Original - Natural Finish Setting Spray - Milani | Ulta Beauty
The Morphe Continuous Setting Mist has become one of my go-to products for locking in my makeup. The mist is super fine and even, which I love because it melts everything together without leaving big droplets on my face. It gives my makeup that smoot...
Continuous Setting Mist 2.8 oz Continuous Setting Mist - Morphe | Ulta Beauty
Affordable bronzers
For bronze glowing looking skin
This is one of NYX’s newer bronzers that promises a buttery, skin-friendly finish. It’s designed to blend like a powder, glide like butter, and give a natural bronzed glow without looking muddy or flat. 
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What I Love / Strengths
• Texture &...
Do Butta Buttermelt Pressed Powder Natural Finish Bronzer - NYX Professional Makeup | Ulta Beauty
Affordable concealers
Concealers that are full coverage but not too expensive
Full coverage that still feels lightweight! It brightens dark circles, covers redness, and blends seamlessly for a natural finish. A little goes a long way. Set lightly with powder to keep it flawless all day. Hydrating, long-lasting, and budget-frie...
Deep Cinnamon Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
The NARS Radiant Creamy Concealer is one of those products that truly lives up to its name. It gives smooth, radiant coverage that looks like skin and never feels cakey. I love how easily it blends whether I’m covering dark circles, brightening under...
Vanilla Mini Radiant Creamy Concealer - NARS | Ulta Beauty