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New Beauty Products
64
items A variety of newest beauty products from known brands
Sections
6
Face
Eyes
Lips
Hair
Perfume
Body
Face
A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.
Yummy Skin Glow Serum Primer - Danessa Myricks Beauty | Sephora
An award-winning, visibly balancing balm-to-powder primer/foundation for a smooth, refined finish and all-day absorption of sweat and oil.
Yummy Skin Blurring Balm Powder - Danessa Myricks Beauty | Sephora
by Rihanna LAVENDER LUV'R Diamond Bomb All-Over Diamond Veil
LAVENDER LUV'R Diamond Bomb All-Over Diamond Veil - FENTY BEAUTY by Rihanna | Ulta Beauty
A lightly pigmented, ultra-brightening setting powder that bakes & sets, blurs fine lines & pores, and sets makeup for 18hrs with an airbrush finish.
Easy Bake Loose Baking & Setting Powder - HUDA BEAUTY | Sephora
A weightless foundation that blurs the line between makeup and skin with medium-buildable coverage, waterproof wear, and up to 12 hours of fade-proof wear that is best for all skin types, even sensitive skin.
Real Flawless Weightless Perfecting Waterproof Foundation - Laura Mercier | Sephora
Your e.l.f.ing fave sticky gel primer that helps keep makeup in place and features a one-in-a-melon scent—back for a limited time!
Jelly Pop Dew Primer | Gel Primer
A one-in-a-melon highlighter stick that gives your skin a dewy, luminous glow with a hint of golden shimmer. Back by POP-ular demand for a limited time only!
Jelly Pop Glow Stick
An antioxidant-rich tinted serum that nourishes skin and gives you a warm, sun-kissed complexion.
Bronzing Drops
A long-lasting liquid blush in a berry shade that delivers a dewy, high-pigment pop to cheeks.
Camo Liquid Blush
A daily hydrating facial cleanser with 1% hyaluronic acid complex that leaves skin feeling soft, clean and comfortable—even after rinsing.
Jumbo Power Grip Primer
A hydrating, serum-like skin tint that delivers light, buildable coverage with a natural dewy finish - plus a proprietary mineral SPF 50 sunscreen with no white cast.
Halo Glow Skin Tint SPF 50
A buildable, multi-use blush cheek and lip tint with a hydrating, watery texture for a sheer, long-lasting stain
Sheer For It Blush Tint
Your e.l.f.ing fave sticky gel primer that helps keep makeup in place and features a one-in-a-melon scent—back for a limited time!
Jelly Pop Dew Primer
A limited-edition, 4-piece makeup & skincare set featuring our one-in-a-melon Jelly Pop collection, all packed inside an exclusive makeup bag for just $40!
Jelly Pop Vault
e.l.f.’s best-selling Makeup Melting Cleansing Balm joins the Jelly Pop fam for a limited time, now featuring a crave-worthy watermelon scent! It easily melts away makeup and leaves skin feeling soft and smooth.
Jelly Pop Makeup Melting Cleansing Balm
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Soft Glam Satin Foundation
A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Power Grip Primer
This liquid foundation goes beyond matching skin tone, it also matches the texture of normal to oily skin.
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, 112 Natural Ivory, 1 fl oz
An antioxidant-rich tinted serum that nourishes skin and gives you a warm, sun-kissed complexion.
Bronzing Drops
you primers here!
e.l.f.'s Best Face Primers for Makeup | e.l.f. Cosmetics
This cruelty-free, synthetic bristle blush brush is soft, absorbent and can be used with wet or dry products. The tailored design allows for easy maneuvering and precise color application. Can be used to apply blush or bronzer. For best results, clea...
Blush Brush
"After her second baby, her whole body went through so many changes—not just physically, but hormonally too. Her hair texture shifted, her skin type and texture changed, even her eye color looked different. It felt like she had to start over from scr...
The Cult Classic
This seriously changed everything! I used to notice leftover makeup even after cleansing, which was so frustrating. Once I added this to my routine, it just melted everything away—now my skin actually feels completely clean!
Facial Cleansers & Exfoliants
"This is by far the most effective moisturizer I have used. Even in the coldest weather, my skin remains hydrated and never feels dry. I truly appreciate the lasting moisture it provides."
24-7 Collection
This is the most effective moisturizer I’ve ever used! Even during the coldest days, my skin stays soft and never feels dry—I love the long-lasting hydration it gives
Hydrating Day & Night Cream | Day & Night Moisturizer
This totally changed things for me! I used to still see leftover makeup even after washing my face, which was so annoying. Once I added this to my routine, everything just melted off—now my skin feels super clean every time!
Facial Cleansers & Exfoliants
After my second baby, my body went through so many changes—not just physically but hormonally too. My hair texture, my skin type, even little things like my eye color felt different. It honestly felt like I had to start from scratch with my self-care...
Purifying Cleanser - Probiotic Extract Face Wash
Eyes
Shadowstix Diamonds Diamond Veil Eyeshadow Stick
MISS PRI$Y Shadowstix Diamonds Diamond Veil Eyeshadow Stick - FENTY BEAUTY by Rihanna | Ulta Beauty
Rich Neutral Brown & Jet Black Double Standard Primer & Mascara Duo
Rich Neutral Brown & Jet Black Double Standard Primer & Mascara Duo - DIBS Beauty | Ulta Beauty
Limited Edition Wednesday Stained Glass Blush Palette
Limited Edition Wednesday Stained Glass Blush Palette - NYX Professional Makeup | Ulta Beauty
A kohl eyeliner pencil with a silky smooth, blendable formula that’s perfect for creating crisp lines and smoked-out eye looks that last.
Smoky Kohl Eyeliner
Milani Stay Put Brow Color is made to help you define, fill and sculpt your brows like a pro. Superior staying power with up to 16 hours of wear time.
Dark Brown Stay Put Brow Color - 16-Hour Wear Brow Pomade - Milani | Ulta Beauty
Essence I Love Extreme Volume Mascara delivers crazy volume and stunning dimension to your lashes with its ultra-black pigments and extra-large fiber brush!
Black 01 I Love Extreme Volume Mascara - Essence | Ulta Beauty
Ardell's Naked Lashes have subtle volume & length for everyday wear. Naked Lash #421 - 4 Pack has mid-length and volume with crisscross layering.
Naked False Lashes #421 Multipack - Ardell | Ulta Beauty
Essence 24ever Ink Liner features an extra-fine brush so you can effortlessly create a precise, color-intense line that stays put for a full 24 hours!
Black 24Ever Ink Liner - Essence | Ulta Beauty
ColourPop's That's Taupe Pressed Powder Palette is full of cool, neutral taupe shadows in matte and metallic finishes to create the most flattering looks from smokey to every day glam.
That's Taupe Pressed Powder Palette - ColourPop | Ulta Beauty
These little palettes are beginner-friendly — no complicated color combos, just simple shades that blend easily.
wet n wild Color Icon Eyeshadow Quad, Silent Treatment
If you ever get this mascara unwrapped, it’s not from Essence Cosmetics. The Lash Princess False Lash Mascara gives you bold, defined lashes—no falsies needed! Its conic fiber brush adds dramatic volume and length without clumps, and the formula is f...
essence Lash Princess Mascara Volumizing
Live for super-sharp wing inspo? Just wing it with NYX Professional Makeup Epic Ink Liner! This eye liner pen makes drawing intensely pigmented lines a breeze. Perfect your feline flick with this ultra-pigmented, waterproof pen that creates liquid li...
NYX Professional Makeup Epic Waterproof Ink Liner - Black - 0.02 fl oz
Lips
Rose Maracuja Juicy Lip Tattoo
Rose Maracuja Juicy Lip Tattoo - Tarte | Ulta Beauty
A creamy beige pink lip liner pencil that glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.
Cream Glide Lip Liner
A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines.
Faux Filler Shiny Non-Sticky Lip Gloss - HUDA BEAUTY | Sephora
A rich and buttery clear vanilla-scented lip balm that delivers glossy shine and a boost of hydration for soft, nourished lips.
Glow Reviver Melting Lip Balm
A creamy soft burgundy lip liner pencil that glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.
Cream Glide Lip Liner
An XXL jumbo size of our bestselling, sticky-as-e.l.f. Power Grip Primer for 3X the sticky formula you love!
e.l.f. Sheer For It Blush Tint Lip & Cheek
A crave-worthy watermelon lip oil that delivers a sheer, glossy wash of pink shimmer—back for a limited time!
Jelly Pop Glow Reviver Lip Oil
A rich buttery balm that delivers a wash of buildable color, high-gloss shine and a boost of hydration for soft, nourished lips.
Glow Reviver Melting Lip Balm
A buildable, multi-use blush cheek and lip tint with a hydrating, watery texture for a sheer, long-lasting stain
Glow Reviver Melting and Tinted Lip Balm
Treat your lips to something good. Yummy. Glossy. Hydrating. Our Fresh Kiss Glossy Lip Balm is infused with Peptides to soften and nourish lips and Hyaluronic Acid to deeply hydrate. The plush, ultra-cushiony formula drenches lips with a glossy finis...
ColourPop®: Shop Chocolate Milkshake - Sheer Brown | Lip Balm
A creamy rose mauve lip liner pencil that glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.
Cream Glide Lip Liner
An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color - new shades available!
Glow Reviver Tinted Lip Oil
Our cult-fave ColorStay lip liner is the secret to long-lasting, fuller-looking lips. It keeps your lipstick in place for up to 8 hours—no smudging, bleeding, or constant touch-ups. The smooth, lush finish makes it super easy to wear, and it even com...
Revlon ColorStay Longwear Lip Liner Pencil, 635 Sienna, 0.01 oz
An all-in-one plumping balm, gloss, color, and hydrating treatment with buildable coverage and a glossy plump finish.
Maracuja Juicy Lip Plump - tarte | Sephora
Sky High lash impact from every angle! Maybelline's Lash Sensational Sky High lengthening plum purple mascara delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to ti...
Maybelline Lash Sensational Sky High Lengthening Mascara - 0.24 fl oz
Hair
Travel Size Moroccanoil Treatment Hair Oil
Travel Size Moroccanoil Treatment Hair Oil - Moroccanoil | Ulta Beauty
3.4 oz Moroccanoil Treatment Hair Oil - Moroccanoil | Ulta Beauty
3.4 oz Moroccanoil Treatment Hair Oil - Moroccanoil | Ulta Beauty
Travel Size Moroccanoil Treatment Purple Hair Oil - Moroccanoil | Ulta Beauty
Travel Size Moroccanoil Treatment Purple Hair Oil - Moroccanoil | Ulta Beauty
Special Edition Airwrap i.d. Multi-styler Straight+Wavy - Dyson | Ulta Beauty
Special Edition Airwrap i.d. Multi-styler Straight+Wavy - Dyson | Ulta Beauty
Perfume
3.4 oz Miutine Eau de Parfum - Miu Miu | Ulta Beauty
3.4 oz Miutine Eau de Parfum - Miu Miu | Ulta Beauty
3.4 oz L'Eau de Muguet Eau de Parfum - Miu Miu | Ulta Beauty
3.4 oz L'Eau de Muguet Eau de Parfum - Miu Miu | Ulta Beauty
Rose Eau de Toilette - Miu Miu | Ulta Beauty
Rose Eau de Toilette - Miu Miu | Ulta Beauty
3.4 oz L'Eau Bleue Eau de Parfum - Miu Miu | Ulta Beauty
3.4 oz L'Eau Bleue Eau de Parfum - Miu Miu | Ulta Beauty
Body
HOW MANY CARATS?! Body Lava Body Lumier - FENTY BEAUTY by Rihanna | Ulta Beautyniz
HOW MANY CARATS?! Body Lava Body Lumier - FENTY BEAUTY by Rihanna | Ulta Beautyniz
HOW MANY CARATS?! Body Lava Body Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
HOW MANY CARATS?! Body Lava Body Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty