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Promoting Your Music Online 101: Take Your Audience From Followers To Fans

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2025 SPRING LIST CONTEST WINNER 🏆 Actionable tips on promoting your music through social media and other online platforms, from a music blogger and label promotions manager! These can help you whether you're starting your career from scratch or just...
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Setting Up Your Profiles 👤

The very start of your social media music promo journey, or just a good reading list for when you're revamping your page!

 
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You need to be putting your best foot forward on your profiles and in your content! Here are five things I’ve noticed musicians do as a music blogger and promotions manager that could turn away fans and potential listeners. You deserve to be heard, d...
5 Social Media Mistakes That Too Many Musicians Make
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This post of mine includes some tips on how to optimize your profile for fans to support you and your work!
Make It Easy For Fans And The Media To Support You
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Some cross-platform tips from Ditto Music, including IG, Facebook, and more!
10 Essential Social Media Tips For Musicians and Bands
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An overview on some best social practices from Soundcharts!
How To Promote Music On Social Media | Soundcharts
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Bandcamp can be a fun way to get social with fans if you know how to use it!
Bandcamp Artist Guide
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Creating Engaging Content 💻

So many people use socials to find their new fave songs and feel closer to artists they love. Make interesting content to stand out and stop followers from scrolling past you!

 
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First off, get organized with my freebie, Your Social Media Planner: a simple planner I designed for musicians and fellow creators! Having your posts planned out and prepped in advance can take so much pressure off you.
Your Social Media Planner | Freebie For You!
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When you release a new single, you need to post about it several times to make sure as many of your followers as possible know about your release. But you also don't want to seem like a robot or like you're just advertising your song. You want your f...
4 Instagram Post Ideas To Promote Your New Single
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Going live on Instagram, TikTok, Twitch, or YouTube can be a great way to connect with your audience in real time!
4 Things That Musicians Can Do On Instagram Live
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Part 1 of the swipe game I made to teach musicians about promoting a new song during their pre-save push!
Swipe Game: Promoting A New Single, Stage 1
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Part 2 of the swipe game I made to teach musicians about promoting a new song after its release day!
Swipe Game: Promoting A New Single, Stage 2
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At any given moment, any music fan can probably scroll down their IG feed and see several posts from their favorite artists asking for pre-saves on their next single, EP, or album. These can get boring and repetitive reallyyyy fast. So what’s the sec...
Your Pre-Save Posts Are Boring!
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Want to revv up your fans to get your comments more active? Check out this method I pitched to mgk!
The Instagram Engagement Idea Approved By Machine Gun Kelly
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Every December, I run an IG Reels series dedicated to engaging post ideas for musicians! Here's a carousel recapping my 2024 series.
2024 Contentmas Recap: A Review of My 12-Day Reels Series For Artists
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Some of my insights from a monthlong IG experiment exploring post times, the best days to share, and more!
I Posted Daily For A Month So You Don't Have To
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Preparing Press Materials 📝

Once you feel confident in your music and social presence, try reaching out to the music media! But first, some prep work to put your best effort forward.

 
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I put together this little challenge to get you started on your press push in just a weekend - it’ll take you through contact research, putting together a pitch, and what to do after you email a music blogger!
3-Day Weekend Press Push Challenge For Musicians
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Not sure how to get press? The first thing you’ll need is a press release, which you can email to bloggers and critics. Writing a press release can feel pretty daunting, but here are five must-haves to make it a little easier!
5 Things You Need In Your Music Press Release
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This post of mine includes some tips on how to increase your chances of coverage by a music blogger!
Make It Easy For Fans And The Media To Support You
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Blogs Accepting Submissions 💌

Places you can send your music to get heard! Remember: if you directly pay a blog to write about you, it's considered an ad and NEEDS to be marked as such in the U.S.

 
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I've loved being part of The Honey POP! Our team accepts pop and adjacent genres for consideration at [email protected] :)
The Honey POP
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Atwood Magazine takes review submissions in various genres, and even offers premieres for some of them!
Pitching Us - Atwood Magazine
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Chels is an Instagram mutual of mine who mostly looks for upbeat pop music!
Contact ✿ ♥ PlNKWIFI
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RADAR45 writes reviews and curates playlists! They seem to focus on rising talent.
Submit Your Music — RADAR45
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Paid, but you can submit to multiple bloggers and playlist curators at once on Groover! The payment you make is considered payment for their feedback rather than a placement.
Groover | Music Promotion with Results
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