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UGC Must Haves

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These are my go-tos for UGC as someone who has worked for dozens of brands doing content creation. If you're looking to get into the UGC industry, it's important that you have the right tools to succeed! :)
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Lighting

Good lighting is non-negotiable! It's the easiest way to instantly elevate your content

 
Maggie Todd profile picture
you really don't need anything fancy when it comes to lighting! a clip on light does the trick for most UGC
Selfie Light for iPhone
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Maggie Todd profile picture
this one is great for if you need to brighten a bigger space in your house (like if you're filming your entire living room or bedroom)
Dimmable Studio Light with Tripod Stand
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Apps

These are my favorite apps for partnering with brands, and editing my UGC videos :)

 
Maggie Todd profile picture
If you’re looking to create UGC for brands and earn money, this is a really great app to start on!
Billo Creator - Sell Content App - App Store
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Maggie Todd profile picture
The first thing you need when editing videos is the CapCut app! It’s free and easy to use
CapCut
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Maggie Todd profile picture
I've found some great UGC opportunities on Backstage! It takes some digging (and not the most user friendly I will admit) but good for getting long-term clients!
Backstage
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Maggie Todd profile picture
this is a good one for UGC beginners!
JoinBrands
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Maggie Todd profile picture
another great one to connect UGC creators with brands
Insense- UGC app
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Maggie Todd profile picture
this is great for if you have a long script that needs to be read in one take! just copy and paste it into the app and it will show up on your phone screen as you're filming
Teleprompter App
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Sound

Crisp, clear audio is so satisfying- and brands love it too!

 
Maggie Todd profile picture
discreet, easy to use, and produces great audio quality!
BOYA mini 2 Wireless Lavalier Microphone
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Maggie Todd profile picture
this is optional but so fun to have a wired headphone to speak into
wired headphones for USB C USB
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Maggie Todd profile picture
another one with the old iphone charger port
iPhone Wired Headphones
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Tripod

A sturdy tripod is a non-negotiable! It makes life so much easier when you're filming different angles

 
Maggie Todd profile picture
this one is perfect for quick filming- it's small enough to carry in your bag anywhere you go!
ATUMTEK Tripod
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Maggie Todd profile picture
here's a step up from the traditional tripod. I love how stable it is and how it's easy to get shots I can't always grab with the regular tripod
Upscale Tripod
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Extras

It’s the little details that make your content feel intentional, elevated, and brand-approved.

 
Maggie Todd profile picture
I'd classify octobuddy as an extra becuase although it comes in handy when you're out and about, it's not totally necessary!
OCTOBUDDY
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Maggie Todd profile picture
great for up close product shots that need an aesthetic backdrop
Marble Slab
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as soon as you film something, airdrop it to your computer and upload to your hard drive! that way you don't run out of storage in your phone
Portable External Hard Drive
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