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New viral makeup launches in 2025
12 items
By
Maja Pucovski
The most recent viral makeup launches
7
A hydrating non sticky gloss that leaves a stain
Lip I.V. Hydrating Lip Gloss Stain | NYX Professional Makeup
Primer for a tacky base, great for combination and oily skin. Keeps the makeup ON
Face Glue Gripping Makeup Primer | NYX Professional Makeup
Waterproof settin spray. Use it with face glue primer for best results
The Vegan Face Glue Setting Spray | NYX Professional Makeup
Velvety-soft blush that provides buildable color in silky satin and soft matte finishes
YSL Make Me Blush 24H Buildable Powder Blush
A weightless, easy-to-blend liquid contour
Rare Beauty Soft Pinch Liquid Contour
A highly concentrated gel-type facial mask designed to enhance skin elasticity, hydrate, and diminish the look of pores
Bio Collagen Real Deep Mask for Pore Minimizing & Firming Care
So easy to use goes on really smooth and lasts a long time
Maybelline New York Lifter Liner
Is a game-changer! It hydrates your lips like a dream, gives a gorgeous shine, and feels super comfortable to wear.
Rimmel Oh My Gloss Lip Oil
Designed to deliver flawless, long-lasting coverage with ease
TIRTIR Mask Fit Red Cushion SPF 40++++
It separates the lashes perfectly whilst applying and looks good once applied
L'Oréal Paris Paradise Big Deal Mascara
So easy to use and easily covers the brows with little effort
Maybelline New York Superfluff Brow Mousse
Application is really smooth and soft. Stays in place for ages and doesn't smudge
NYX Professional Makeup Duck Plump Plumping Lip Liner
