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My makeup recommendations for busy moms over 30!

Purple Star emoji 16 items
Hey friend — if you’re a busy mom like me, you know mornings can get wild. Between packing lunches and finding missing shoes, there’s not always time for a full glam moment. This list is all about makeup that works with your life — quick, easy, and m...
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Eye Makeup

Fast, Easy, and Long Lasting Eye Makeup!

 
Blair Wilcox profile picture
Wear this every day!! This is always step 2 to the primer, but if you're in a rush it can be worn by itself.
tartelette™ tubing mascara
 
Blair Wilcox profile picture
I cannot believe how much of a difference this primer makes for the length, longevity, and overall power of the tubing mascara. It looks like I got white lash extensions at first, but is quickly covered by the black tubing mascara. I loooooove this s...
tartelette™ tubing lash primer
 
Blair Wilcox profile picture
Pro Tip: Apply this one eye at a time, and blend with a shadow brush or your finger. I like to apply on bottom lash line and my top lid.
L'Oreal Paris Le Shadow Stick Eyeshadow
 
Blair Wilcox profile picture
Don’t judge me, but I only use this on the bottom of my eyebrows to define the shape a bit (because it expensive and I conserve it) and then do the rest of my brow with some powder
Brow Pencil
 
Blair Wilcox profile picture
I don’t want 42 shades I’ll never touch. Give me something easy, buildable, and wearable from school drop-off to date night. This palette blends like a dream and doesn’t overwhelm me when my brain is already doing the most.
Morphe 9T Neutral Territory Eye Palette
 
Blair Wilcox profile picture
My go-to brow pencil when I want definition but not blocky brows. The tip is super skinny, so you can do those tiny hair-like strokes, and the spoolie blends everything out perfectly. Easy, quick, and makes me look more awake than I actually am.
Dark Brown Ultra Slim Brow Pencil - ULTA Beauty Collection | Ulta Beauty

Skincare/Face Makeup

I have dry/combination skin. Please keep in mind that I do not use many matte products and that I aim for lots of hydration. 

 
Blair Wilcox profile picture
I was extremely lucky and found this on sale. I try to use a brush to apply it so that I have control over how much I apply. The blush is very pigmented and melts beautifully. I typically do a powder blush first and then my ogee blush on top.
Contour Collections
 
Blair Wilcox profile picture
I like all of these, but currently I’m using the color Sunset under my foundation to give that glowing skin look. In my thirties I want people to say I have great skin 😂
Supergoop! Glowscreen SPF 40 - Tinted Sunscreen & Primer
 
Blair Wilcox profile picture
I use the light/medium shade and apply with a beauty blender. This is not a full coverage foundation but it has enough pigment that I don’t feel like I need more coverage. I tap a little concealer here and there, but this perfectly blurs my pores and...
BB blur tinted moisturizer SPF 30

Lips

This is usually a tinted lip balm or just a lip balm on those busy mornings!! 

 
Blair Wilcox profile picture
This is a bedside table, purse, and every where I go staple! I love lip balms but I want them fat and moisturizing! Star Balm is fat without being a giant. It fits in my purse nicely. I love the coconut scent, and they have other fragrances if coconu...
star balm coconut blast
 
Blair Wilcox profile picture
Hey friend — this lip balm is my OG lip balm. The Sol de Janeiro lip butter not only smells like a tropical vacation, it actually works. It keeps my lips soft, hydrated, and smooth without feeling sticky (which is a big deal for moms who are constant...
Brazilian Kiss Cupuaçu Lip Butter - Hydrating
 
Blair Wilcox profile picture
This is an easy way to quickly add some color to your lips for the morning
Ulta Beauty Brand Lip Stain
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Blair Wilcox profile picture
I don't reapply lipstick, I use tinted lip balms and tinted stains and if it wears off, it wears off. I aint got the time! So having these in every purse helps me feel put together.
The Lip Butter Balm Minis - Summer Fridays | Sephora

Fragrances

 
Blair Wilcox profile picture
I’m totally into this mini fragrance set—because let’s be real, purses and weekend bags always feel like they need a scent update. Each little bottle in this set is TSA-friendly (so perfect for travel or tossing into your bag) and the layering option...
Mist & Mingle Cheirosa Mini Fragrance Gift Set - Sol de Janeiro | Ulta Beauty
 
Blair Wilcox profile picture
I love a good gift set because they stretch your budget—and this Burberry mini duo nails that. Two mini fragrances in one set = less commitment needed (perfect when you’re a busy mom juggling work, family, and “me time”). The scents feel grown-up and...
Burberry 2-Piece Mini Perfume Gift Set - Burberry | Ulta Beauty
 
Blair Wilcox profile picture
Nurses have literally chased me down in the parking lot begging me to tell them what perfume I was wearing! Apparently, I left the room and the scent lingered.
Lattafa Yara 2pc Fragrance Bundle Women