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The Ones I Keep Reaching For: Hair Product Edition

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These are the hair products I reach for again and again as a cosmetologist, a busy mom, and someone who wants good hair days without a 47-step routine. I organized everything into three simple sections — Wash, Prep, and Style — so you can build a rou...
Sections
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Wash

This is the base layer of everything I do. Even though my hair is naturally wavy, I almost always wear it straight or styled with a curling iron — so I need shampoos and conditioners that give me moisture without weighing my hair down. These picks ke...

 
Blair Wilcox profile picture
I clarify my hair about once a month — anything more than that and my scalp gets real irritated. This shampoo is my no-frills, no-fluff clarifier that just works. It gets rid of buildup without stripping my waves, and it’s the one I reach for when I ...
Sunday Clarifying Shampoo - Bumble and bumble | Sephora
 
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Another “hormones are jerks, so this is what I used” product. When my hair was falling out, this was one of the few things that actually helped support growth and calm the shedding. I still use it now that my hair has finally chilled out, just to kee...
10.1 oz Extreme Length Shampoo For Longer, Stronger Hair ​ - Redken | Ulta Beauty
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Blair Wilcox profile picture
When hormones were doing their absolute most and my hair was breaking like crazy, this conditioner became a lifeline. It gives my wavy-almost-curly hair the moisture it needs without weighing everything down, and it helps keep my ends stronger so the...
10.1 oz Extreme Length Conditioner for Longer Stronger Hair​ - Redken | Ulta Beauty
 
Blair Wilcox profile picture
My hair is wavy—almost curly—so I’m always looking for moisture without the weight. This shampoo is my reliable “everyday workhorse,” the one I keep on hand when I’m not targeting specific growth or repair goals. It cleans well, keeps my waves happy,...
Normcore Sulfate Free Shampoo - amika | Sephora
 
Blair Wilcox profile picture
My hair is wavy—almost curly—so I need moisture that won’t weigh everything down. This conditioner is the perfect “everyday workhorse” for those in-between seasons when I’m not focused on intense repair or growth. It gives me slip, softness, and hydr...
Normcore Hydrating Conditioner - amika | Sephora
 
Blair Wilcox profile picture
Years. This has been my favorite treatment for when my hair needs serious support. My hair is wavy–almost curly, and between hormones, breakage, and postpartum drama, this mask stepped in like a hero. It’s part of the Genesis line that is specificall...
Genesis Strengthening Hair Mask - Kérastase | Sephora

Prep

Prep is the step that makes heat styling actually work. These are the leave-ins, heat protectants, primers, and lightweight oils that help me smooth out the wave pattern and protect my hair from damage when I straighten or curl it. Think detangling, ...

 
Blair Wilcox profile picture
Years. This has been my favorite product for years!!!! Bumble and Bumble’s Hairdresser’s Invisible Oil spray is one of those rare unicorn products that works on almost everyone. It adds softness, shine, and frizz control without making my wavy-almost...
Hairdresser’s Invisible Oil Heat & UV Protective Primer - Bumble and bumble | Sephora
 
Blair Wilcox profile picture
Hormones are a jerk sometimes. When my hair was falling out, I used this to help slow the fall and give my scalp the support it needed to stay healthy.
Hair Fall Defense Serum - Nioxin | Ulta Beauty
 
Blair Wilcox profile picture
This was another star player during my “hormones are jerks” hair journey. The leave-in adds strength, slip, and breakage protection without that heavy, coated feeling. I used it religiously when my hair wouldn’t stop falling out, and I still reach fo...
Extreme Length Leave-In Conditioner - Redken | Ulta Beauty
 
Blair Wilcox profile picture
I don’t use this with the Bumble primer — it’s usually one or the other — but every time I reach for the Kenra Blow Dry Mist, the smell transports me straight back to my high school hairstylist doing my hair. It’s that comforting, familiar salon scen...
6.8 oz Platinum Blow-Dry Spray - Kenra Professional | Ulta Beauty
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Blair Wilcox profile picture
If my ends are feeling extra dry and need extra love and protection before blowdrying, I will use this
3.4 oz Hairdresser's Invisible Oil Frizz Reducing Hair Oil - Bumble and bumble | Ulta Beauty

Style

This is where straight and styled-with-a-curling-iron hair really shines (literally). Everything here works with heat-styled hair — adding hold, softness, body, or that “I actually put effort into this” finish… even on days when I didn’t.

 
Blair Wilcox profile picture
You want volume and lift with a great hold? Done. It's a classic in a new bottle. This is still in my wet styling step, after I've prepped with leave in and brushed through tangles.
6.7 oz Extra-Body Sculpting Foam - Paul Mitchell | Ulta Beauty
 
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This is my instant oomph in a can. Moroccanoil’s Dry Texture Spray is what I grab when I want that perfectly undone, lived-in volume without feeling sticky or crunchy. It gives my hair that soft grit and lift that makes any style look more intentiona...
Dry Texture Spray - Moroccanoil | Ulta Beauty
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Blair Wilcox profile picture
Another great texture spray that is the OG. If I had one spray and one only, it would be this one.
Thickening Dryspun Volume Texture Spray - Bumble and bumble | Sephora
 
Blair Wilcox profile picture
Nothing too complex about this, it's my “I just curled my hair but I don't want it to be crunchy” hairspray.
10.0 oz Spray De Mode Flexible Hold Hairspray - Bumble and bumble | Ulta Beauty
 
Blair Wilcox profile picture
I'm southern, and big hair is in my genetics. I will always reach for root lifters and volume sprays
Root Lifting Spray 13 - Kenra Professional | Ulta Beauty