Absolute must read for anyone who wants other people to do things (buy/join/hire)
Start with Why: How Great Leaders Inspire
An excellent read on communication strategies
Building a StoryBrand: Clarify Your Message
Part memoir, part business savvy. Puts you in a good headspace to pursue your goals.
Everything Is Figureoutable: Forleo, Marie
Absolute MUST READ on human persuasion and how to influence behavior.
Influence: The Psychology of Persuasion
This one should be required reading for all marketers
DotCom Secrets: The Underground Playbook
The title sounds harsh—it is NOT about denying your humanity for the sake of profit. This book provides an incredibly tangible formula for how to budget and price your services/goods.