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2025 Business Essentials Books
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Mani O’Brien profile picture
Mani O’Brien
 
Mani O’Brien profile picture
Absolute must read for anyone who wants other people to do things (buy/join/hire)
Start with Why: How Great Leaders Inspire
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An excellent read on communication strategies
Building a StoryBrand: Clarify Your Message
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Part memoir, part business savvy. Puts you in a good headspace to pursue your goals.
Everything Is Figureoutable: Forleo, Marie
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Absolute MUST READ on human persuasion and how to influence behavior.
Influence: The Psychology of Persuasion
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This one should be required reading for all marketers
DotCom Secrets: The Underground Playbook
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The title sounds harsh—it is NOT about denying your humanity for the sake of profit. This book provides an incredibly tangible formula for how to budget and price your services/goods.
Profit First: Transform Your Business Cash Flow
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