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💄 Top Viral Drugstore Makeup Picks 2025
21 items
By
Marija
Affordable products that perform like highend! Viral for a reason
1
Sections
5
Foundation and concealer
Bronzer and Blush
Set and prime
Eyes and eyeshadow
Lips
Foundation and concealer
Oil-free, natural matte finish, great for everyday wear.
Maybelline New York Fit Me Matte Tečni puder 115 Ivory
Lightweight, full coverage, long-lasting drugstore favorite.
Halo Glow Liquid Filter Complexion Booster
Great formula, not dry and blends easy!
16HR Camo Concealer
Bronzer and Blush
Smooth, creamy texture with a natural bronze tone – smells like vacation.
Physicians Formula Murumuru Butter Glow & Go Multi Use Stick - Berry Tan - 0.32oz
Cream-to-powder, natural finish – buildable & blendable.
Putty Bronzer - Cream to Powder Formula ...
Cream-to-powder, natural finish – buildable & blendable.
Putty Blush
Iconic peachy-pink with a luminous finish
Milani Baked Blush - Bella Bellini 12 - 0.12oz
Set and prime
Blurs and sets makeup with a soft matte finish.
Maybelline Fit Me Loose Powder - 5 Fair - 0.7oz
Grippy base that keeps your makeup locked in all day.
Power Grip Primer
Great formula blurs and keeps makeup in place!
Maybelline Fit Me Matte + Poreless Pressed Powder - 230 Natural Buff - 0.29oz
Lightweight mist, no alcohol, helps makeup last longer.
essence Fix & Last Keep It Perfect Make-Up Fixing Spray - 1.69 fl oz
Eyes and eyeshadow
Lengthens & separates lashes – waterproof option available.
Maybelline Colossal Bubble Mascara - Blackest Black - 0.33 fl oz
Viral mascara, insane volume for under $5
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz
Lengthens & separates lashes – waterproof option available.
Maybelline Lash Sensational Sky High Lengthening Mascara - 802 Waterproof Very Black - 0.24 fl oz
Ultra black, precise felt-tip – dupe for KVD Tattoo Liner.
NYX Professional Makeup Epic Ink Liner - Graham Cracker - 0.03 fl oz
Mini, pigmented, perfect for on-the-go glam.
e.l.f. Fine as Fleck Glitter Eyeshadow - It's Glit - 0.07oz
Lips
Smooth, comfy matte!
NYX Professional Makeup Soft Matte Lip Cream Lightweight Liquid Lipstick - Abu Dhabi - 0.27 fl oz
Luxe packaging & formula under $10 – creamy and pigmented.
O FACE Satin Lipstick
Stays on for HOURS – eat, drink, kiss-proof.
Maybelline Super Stay Vinyl Ink Liquid Lipstick - 10 Lippy - 0.14 fl oz
Chic, velvety formula – often sold out!
Milani Color Fetish Matte Lip Makeup - Pleasure - 0.14oz
Not sticky, hydrating and has great shades!
Lip Balm, Lip Exfoliator and Lip Care
