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Guide to Videography and Content Creation

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As a seasoned content creator, I want to share with you the equipment that I use, the programs I use for editing, and how I'm able to stand out from the crowd!
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Equipment

The equipment doesn't make the best content, but it certainly helps! If you're just in it to create content for yourself, your phone will be fine, but once you start having more clients, having professional equipment helps drives the cost of your ser...

 
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Video quality is important for me and while using your phone is fine, when you start having more content creation clients or want to improve your content quality, going for a cinema camera is a great choice. This is the budget version of Sony's FX3, ...
Sony FX30 Super 35 Camera with XLR Handle
 
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If you're serious in your content creation journey, then this camera is the next step. Featuring a full frame sensor compared to the FX30, you get a wider angle shot and are able to capture a lot more, although it is more costly as well!
Sony Alpha FX3 Full-frame Cinema Camera
 
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Sound quality is also very important and you want something that will pick up clear sounds when speaking indoors or outdoors. This mic pairs perfectly with Sony cameras and has great sound quality
Digital Shotgun Microphone - ECM-B1M , XLR,Black
 
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This has been my main on-camera mic for years and has held up great! Sound quality is excellent and while build quality may be a bit fragile for those people who are really trekking in the wilderness, it's great for daily use!
Rode VideoMic Pro R Shotgun Microphone
 
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Lighting is hands down what makes and breaks good video from adequate video, especially for longer form video recording and editing. I have a couple of these wand lights because they're portable and you can set them down easily anywhere to make sure ...
ULANZI VL119 Handheld Light Wand,
 
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Larger and more powerful version of the ulanzi light wands, I tend to use these a bit more often, but it takes a little more setup since it should preferably be mounted onto a tripod.
VILTROX K60 2 Pack RGB LED Video Light
 
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More powerful and versatile light, however does not have a built in power source like the light wands do, which makes it more difficult to travel with. But if you have an external power bank, then it's great for on the go shooting
ZHIYUN Molus G60 Bi-Color Video Light 60W

Video Editing Tools

The editing makes the video - that's the truth. While not all video editors are created equal, it's dependent on your experience and the tools that you need to create that story that you want to share.

 
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The OG of editing tools, this one is one of the few that isn't on a subscription basis, so if you're new and starting out and planning to do more long form video, Final Cut is your go-to
Final Cut Pro for Mac
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Most people think this is just for TikToks, but the AI capabilities and just pure video editing that you're able to do on this platform makes it one of my favorites to use. It's easy to learn and you can get Pro features that immensely speed up the e...
CapCut | All-in-one video editor & graphic design tool driven by AI
 
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Many find this video editing tool great as beginners as it has the same (and even more) capabilities as Final Cut Pro while still being easy enough to adopt. I personally haven't used it, but it's a great option out of the top ones that there are
DaVinci Resolve 19 | Blackmagic Design
 
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If you're looking to get into high quality video editing with a studio, then a skill that you should know is Premiere Pro. Most companies are using this software to edit videos, but I find it a bit overkill for independent influencers and content cre...
Professional video editing software | Adobe Premiere Pro
 
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People give iMovie crap because it comes with the system, but if you're in the beginning stages of video editing and don't know where to start, start with the basics! iMovie may not have all the features you want, but the point of video editing is to...
iMovie - Official Apple Support

Tricks and Tutorials

It's not just about the content, there's a whole process that goes on from the videography to the social media. Here are a few resources to help you get started with your journey!

 
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Being comfortable and confident on camera is not a trait, it's a skill. My main tip is repetition; keep doing it until it becomes natural. But there are many other tips and tricks that you can do in order to show your personality!
How to Be Confident on Camera (5 Tips)
 
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If you're starting your content creation journey with Final Cut Pro X, then it's best to study hard, because it can definitely apply to all other video editors. Learning how to do things from scratch just helps to appreciate the effects and transitio...
Final Cut Pro X Tutorial: How to Start for Beginners
 
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Even if you have lighting, using it is a different story! I would say I'm still even learning how to use lighting for different scenarios and effects; it's an ever-ending skill!
Watch BEFORE buying a light for video & filmmaking
 
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When it comes to “How to grow your social media”, there's so many clickbate videos and articles - which is exactly what you should be learning from. You need to be thinking like the audience, not about the topics that you want to talk about or what y...
How To Actually Grow On Social Media (Even If You Have 0 ...