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Drugstore Lipsticks That Rival High-End Brands; All Under $20

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Do you ever find yourself needing that perfect lip color for a special outfit?  I'm in that boat all the time.  Often, straight to the drugstore I go!  I have spent years testing both sides of the beauty counter, and I will tell this; some of the best lipsticks I own cost less than my morning coffee. I've put this list together of every drugstore lipstick that delivers.  It genuinely rivals a luxury counterpart, whether you are chasing Charlotte Tilbury's Pillow Talk, MAC's Ruby Woo, Dior's Addict formula, or YSL's iconic reds. Every single one is under $20. I've organized them by finish and shade family so you can f...
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"Pillow Talk" Dupes; Nude Pinks That Sell Out Every Season

The most searched lipstick dupe on the internet. These nude-pinks are the drugstore answer to Charlotte Tilbury's $35 Pillow Talk. Add to your cart before they're gone. 

 
Maxine Gladden profile picture
This is the Charlotte Tilbury Pillow Talk dupe that beauty editors keep recommending and frankly, I know why.  The nude-pink tone is almost identical, the satin formula glides on without settling into lip lines, and it costs less than the original. If you have been eyeing Pillow Talk but not the price tag, start here. Ideal for mature lips because it does not...
L'Oreal Paris Colour Riche Creamy Satin Lipstick
 
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NARS Dolce Vita has a cult following for its dusty rose-nude tone, and this Maybelline shade is the closest match at a fraction of the price. The creamy formula is comfortable to wear all day without drying out your lips; something I notice immediate... You'll love it.
Maybelline Color Sensational Lipstick Cream

Classic Reds; MAC & YSL Dupes That Last All Day

A great red lipstick is non-negotiable.  Every skin tone at some point, needs a red lip!  These drugstore reds match the pigment, wear time, and finish of MAC Ruby Woo and YSL Rouge Pur Couture without the designer price.  It's worth studying how many red lippies I have!

 
Maxine Gladden profile picture
MAC Ruby Woo is one of the most iconic red lipsticks ever, ever made, and this Milani shade is the dupe that beauty community has been obsessing over for years. True blue-red tone, matte finish that holds its shape, long-wearing formula.  Best MAC Ruby Woo dupe, drugstore red matte lipstick, classic red lipstick under $10.
Color Statement Lipstick | Milani Cosmetics
 
Maxine Gladden profile picture
Five dollars. That is what this costs, and it performs like a lipstick that costs eight times more.  I've always loved this brand. The Mega-last formula is legendary in the drugstore world; seriously pigmented, matte, and it does not budge through eating, talking, or a full evening out. If you love YSL reds but not the price, this is your answer. Be...
Mega Last Matte Lip Color | Skin-ny Dipping - Wet n Wild
 
Maxine Gladden profile picture
Dupe for: MAC Cockney/Classic Red "Revlon Super Lustrous is the original drugstore classic and Certainly Red proves why it still belongs on every must-have list. The price makes you think you're stealing.  The creamy-satin formula is especially flattering on mature lips because it adds moisture and reflects light rather than settling into fine lines. A go-to red that photographs beautifully.
Revlon Super Lustrous Lipstick 775 Super Red

Matte Formulas That Actually Last (No Touch-Ups Needed)

The biggest complaint about drugstore mattes is dryness and short wear time. These are the exceptions. These formulas stay put for hours and do not crack or flake. I love it! especially on long travel trips.

 
Maxine Gladden profile picture
This is widely considered the best drugstore matte liquid lipstick, full stop. The SuperStay formula genuinely does not move for 16+ hours; I have tested it through meals, coffee, and a full workday. The Pioneer shade is a perfect neutral-red that wo...
Maybelline Super Stay Matte Ink Lipstick, Pioneer
 
Maxine Gladden profile picture
Dupe for: Charlotte Tilbury Very Victoria/ Pillow Talk Matte. NYX Soft Matte Lip Cream has earned its cult status. The mousse-like texture applies smoothly, dries to a soft matte that does not feel tight, and the San Paulo shade hits that perfect pin...
Soft Matte Lip Cream Lipstick | NYX Professional Makeup
 
Maxine Gladden profile picture
Dupe for: Huda Beauty Liquid Matte ($20) Item description to paste: "If you have wanted to try Huda Beauty Liquid Matte without committing to the price, this NYX formula is your on-ramp. It sets quickly to a velvety matte, wears for hours, and the sh...
NYX Lip Lingerie XXL Matte Liquid Lipstick

Hydrating Picks; The Best Drugstore Dupes for Dry & Mature Lips

Matte formulas are not always the answer, especially on mature lips that need moisture. These picks deliver color and hydration in one step; no primer, no lip liner required.  Ijust love a matte lip!

 
Maxine Gladden profile picture
Dupe for: Chanel Rouge Allure. "Chanel Rouge Allure is the gold standard of satin lipsticks; and L'Oreal, who actually manufactures several Chanel formulas, makes this nearly identical version for $33 less. The satin finish is flattering and moisturi... This is fabulous.
L'Oreal Paris Colour Riche Creamy Satin Lipstick
 
Maxine Gladden profile picture
Charlotte Tilbury Lip Cheat/tinted lip balm hybrids. This is the low-maintenance option for days when you want effortless color that still looks polished. The cushion applicator deposits a sheer wash of color with a glassy finish that is genuinely hy...
Revlon Kiss Cushion Lip Tint Lipstick, Berry Lit
 
Maxine Gladden profile picture
Dupe for: Dior Addict Lip Glow Oil is one of the most coveted lip products on the market. This Milani version delivers the same glossy, plumping, color-enhancing experience for $33 less. It actually makes your lips look fuller and more youthful; whic... If you haven't tried a lip oil yet, start with this one. Best drugstore lip oil, Dior Addict dupe, plumping lip oil.
Fruit Fetish Lip Oils - Milani Cosmetics

Bold Shades; Berry, Plum & Wine Dupes

The shades that photographs the best and flatters the widest range of skin tones. These berry and wine drugstore picks rival the most expensive options at the counter.

 
Maxine Gladden profile picture
Dupe for: MAC Diva is the original deep berry lipstick, and this Revlon shade is the drugstore twin that has been flying under the radar for years. This is a must have. Deep, vampy, creamy - and it photographs beautifully in natural light. This is th... You'll love it!
Super Lustrous™ Lipstick - With Moisturizing Formula! - Revlon
 
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Dupe for: NARS Scarlet Empress / deep plum luxury lipsticks Item description to paste: "A deep plum matte that wears surprisingly well throughout the day without drying out. NYX matte lipsticks punch above their weight in terms of pigmentation and lo...
Lipstick - Matte, Satin & Sheer Formulas | NYX Professional Makeup
 
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Dupe for: Clinique Almost Lipstick in Black Honey is one of the most universally flattering shades ever made; a sheer berry-plum that adjusts to your lip color and looks incredible on everyone. This e.l.f. version captures that same magic for $5. Bui... Give it a go.
Sheer Slick Lipstick Black Cherry - e.l.f. Cosmetics
 
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Dupe for: Fenty Beauty Gloss Bomb.  The Fenty Gloss Bomb is famous for a reason; it's the glossiest, most comfortable gloss on the market. Maybelline Lifter Gloss in Topaz gives you that same high-shine, plumping effect with hyaluronic acid for $12 less. I wear this over my matte lipst...
Topaz Lifter Gloss with Hyaluronic Acid - Maybelline