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What I would buy at Ulta right now if I were restarting my makeup collection

Purple Star emoji 18 items
If I were to restart my makeup collection from scratch, this is everything I would get from Ulta! Or maybe just my dream shopping spree hah!

This list includes my tried-and-true favorites—from everyday essentials to eye, lip, and finishing products that are actually worth the money, as well as some new finds I am just itching to try! Whether you're building your first makeup bag or lookin...
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Skincare

These are the skincare products I'd recommend to anyone building or refreshing their routine.

 
Maya Roberts profile picture
I really want to try these! They are from the Ulta beauty collection, and have caffeine in them to help awaken and brighten your skin!
Wake-Up Call Under Eye Patches - ULTA Beauty Collection | Ulta Beauty
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Maya Roberts profile picture
another version of the ulta eye patches that I am interested in! these have caffeine, hyaluronic acid, and aloe vera!
Gold Magic Eye Gels - ULTA Beauty Collection | Ulta Beauty
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Maya Roberts profile picture
excited to try this one! its a lip exfoliant that gently exfoliates and smooths lips while giving the lips a nice shine!
PHA 5% Exfoliating Lip Serum - The Ordinary | Ulta Beauty
 
Maya Roberts profile picture
I really want to try this exfoliant as it is both aha and bha !
AHA 30% + BHA 2% High-Strength Peeling Solution for Brightening - The Ordinary | Ulta Beauty
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Maya Roberts profile picture
i've heard some good things about these drops! They reveal a juicy, radiant complexion both instantly and over time
1 fl oz Holy Hydration! Thirst Burst Drops Dewy + Brightening - e.l.f. Cosmetics | Ulta Beauty
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Face Makeup

This pieces help me get a dewy look and have buildable coverage! I don't like to wear a ton of makeup on my face, so these do ~just~ enough! 

 
Maya Roberts profile picture
this concealer is incredible! i just bought this, and I am obsessed. its not too mattifying and has buildable coverage, it really is not cakey and crease resistant! this is pure magic, and I want to get more of the about face line!
L1 Neutral THE ILLUSIONIST Skin-Focused Concealer - about-face | Ulta Beauty
 
Maya Roberts profile picture
these highlighters are GORGEOUS and I love the packaging design! its customizable with what colors you want to use, you can use all of them or just one or a few!
Ballet Beam Highlighting Pearls - about-face | Ulta Beauty
 
Maya Roberts profile picture
these powders are talc free! they set your makeup and smooth your skin for a beautiful finish. i like the idea of the pink one for brightening my under eys
Finale Curtain Call - Set & Smooth Loose Powder - about-face | Ulta Beauty
 
Maya Roberts profile picture
i like that this pack has trial sizes for both the translucent powder and the pink powder!
Totally Set Mini Brighten & Set Powder Duo - Morphe | Ulta Beauty
 
Maya Roberts profile picture
i've never used a finishing powder before! but this one intrigues me as it is a bit sparkly and dewy!
Cloudlight Soft Glow Veil Finishing Powder - Morphe | Ulta Beauty

Eyes

These are the next purchases I will be making to replace some of my mascara or eyeliner purchases from before! 

 
Maya Roberts profile picture
i am interested in the tubing mascara as it says it won't smudge throughout the day. The Today Show said this is their top mascara of 2026!
Black Go the Distance Tubing Mascara - Mini - Alleyoop | Ulta Beauty
 
Maya Roberts profile picture
about face released some new colors that I am excited to try! I love these as eyeshadow bases or eyeliners! I even used the white and red to make the england flag on my eyeliner! beautiful
Tiny Dancer Matte Fluid Eye Paint - about-face | Ulta Beauty

Eyeshadow

these palettes have got my attention! They are so pigmented and would make a great addition to any makeup collection

 
Maya Roberts profile picture
these eyeshadows are so cute! I think these would be perfect for travel to keep your makeup bag light!
One More Bite Color Snack Eyeshadow Duo - ULTA Beauty Collection | Ulta Beauty
 
Maya Roberts profile picture
this is a beautiful neutral palette that would be great for travel! a bit of mattes, a bit of shimmers, and small enough to stick in your makeup bag!
Haze Mini Eyeshadow Palette - Anastasia Beverly Hills | Ulta Beauty
 
Maya Roberts profile picture
this is a beautiful neutral palette! I love the colors and this would be great for everyday use! the colors are super pigmented and buttery soft!
The Sweetie Bear Collection 6-Color Makeup Palette - Flower Knows | Ulta Beauty

Lips

I live in Colorado, so moisturized lips is very important! here is what I am eyeing

 
Maya Roberts profile picture
these have my attention! I like the idea of these and they are buildable, non drying, and strong colors!
Natural Blush Outlast Lipstain - CoverGirl | Ulta Beauty

Makeup Tools

These are the essential tools that make your makeup collection that much better! 

 
Maya Roberts profile picture
A sharpener is perfect for eyeliners or lip liners! the two different sizes mean it fits all different liners!
Cosmetic Pencil Sharpener - ULTA Beauty Collection | Ulta Beauty
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Maya Roberts profile picture
use these to wipe my face with micellar water, toner, exfoliant, and to take my nail polish off
Premium Round Cotton Pads - ULTA Beauty Collection | Ulta Beauty
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