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Black-Owned & Brilliant
25
items Celebrate and support Black entrepreneurs, creators, and innovators making waves across every industry. From lifestyle essentials to stunning art, this list is your guide to discovering incredible Black-owned businesses that bring style, substance, a...
Sections
6
Home & Office Essentials
Fashion & Jewelry
Travel
Self-care
Books, Art & Activities
Kids
Home & Office Essentials
Transform your space with handpicked home goods and office must-haves from Black-owned brands that inspire creativity and comfort.
Founded by Jasmin Foster in 2020, Be Rooted celebrates culture, self-expression, and representation. With inclusive artwork and empowering designs, every product inspires women of color to embrace their authentic selves. From statement candles to kit...
Be Rooted Home & Lifestyle
Inspired by Harlem’s iconic 125th Street, this NYC-born brand redefines luxury with bold quote candles and uplifting scents. Founded by Valerie Wray in 2015, The 125 Collection infuses grit, glamour, and inspiration into every product, encouraging yo...
The 125 Collection
Founded in 2020 by Danyel, a St. Louis-based illustrator. Create-O Potatoe is a vibrant space designed to inspire aspiring and small artists. From adorable desk mats to whimsical mousepads, these pieces brighten your workspace while being practical. ...
Create-O Potatoe
Domonique Brown founded DomoINK in 2020, celebrates diversity through bold, artistic home décor and apparel that authentically reflect the Black experience. From throw pillows to wall art, DomoINK ensures representation is at the forefront of its des...
DomoINK
Founded by Shannon Maldonado, YOWIE is a Philadelphia-based lifestyle shop that celebrates independent artists, designers, and makers. Known for bold, modern designs and a vibrant aesthetic, YOWIE’s home products, like colorful ceramics and unique de...
YOWIE, Kitchen & Hosting
Founded by Savannah Campbell in 2022, Caribe & Co. celebrates Caribbean culture through naturally flavored syrups inspired by her Jamaican-American heritage and culinary training. Certified as a woman-owned and minority-owned business, the syrups...
Caribe & Co.
Fashion & Jewelry
Elevate your wardrobe with stunning pieces that reflect individuality, culture, and craftsmanship from Black-owned designers.
Hanifa, founded by self-taught designer Anifa Mvuemba, is a Black-owned luxury fashion brand that embodies empowerment, creativity, and innovation. Known for bold silhouettes, vibrant fabrics, and evocative designs, Hanifa aims to inspire women to br...
Hanifa
Imani Cowrie is a Black-owned jewelry brand founded by Breonna Vereen, a mom, Air Force veteran, and advocate for breaking barriers in fashion tech. Inspired by her transformative trip to Kenya in 2011, Breonna named the brand after “Imani,” meaning ...
Imani Cowrie
DomoINK, founded by the multi-talented Domonique Brown, bridges art, empowerment, and culture in its bold jewelry line. As a Black woman-owned brand, DomoINK celebrates the vibrancy of diversity through its striking, statement-making pieces like the ...
DOMOink Jewelry & Accessories
Khoi is a Black-owned jewelry brand founded by Hayet, a Ghanaian-Lebanese artist and creative strategist. Rooted in Accra, Ghana, Hayet’s upbringing was steeped in art, literature, and design, inspired by her interior designer mother and Ghana’s rich...
Khoi Jewelry
Travel
Explore unique travel stays, adventures, and creative studios led by Black owners and entrepreneurs, where culture, creativity, and community shine through every detail.
Yowie, a Black woman-owned boutique hotel on Philadelphia’s historic South Street, is a creative blend of hospitality and design, brought to life by Shannon Maldonado. Known for her sharp eye and ethos of fostering community and inclusivity, Shannon ...
Yowie Hotel
Khoi Studio, located in Chicago, is a Black woman-owned boutique founded by Hayet Rida, whose journey as an artist and entrepreneur deeply informs every aspect of the space. Drawing from her Ghanaian heritage, mental health journey, and personal hist...
Khoi Studio
Curiocity is more than a hospitality brand—it’s a movement connecting local and international travelers with the heart of Africa. Founded in 2013 by Bheki Dube at just 21, the brand creates immersive travel experiences with a focus on sustainability,...
Curiocity Hybrid Hotels & Hostels South Africa
Celestine Bed & Breakfast is a Black-owned, elegant retreat in the heart of Pensacola’s historic North Hill neighborhood. Built in 1888 and steeped in history, the B&B honors the legacy of Celestine Toliver Harrison, a warm, welcoming matriar...
Celestine Bed and Breakfast
Self-care
Pamper yourself with thoughtfully crafted skincare, body care, and wellness products from Black-owned brands that nurture the soul.
This is Mahaba Skincare. Mahaba, meaning “overflowing with love” in Swahili, embodies the ethos of self-care and nurturing. This Black-owned skincare brand is rooted in the belief that taking care of your skin is as vital as taking care of your inner...
Mahaba Plant-Based Skincare
Callie Decor, founded by Twjuana Simone on Chicago’s South Side, blends artistry, self-care, and homage to family heritage. Named after her grandmother and great-grandmother, Callie Decor honors the resilience, sacrifices, and dreams of past generati...
Callie Decor, Home Fragrance
Butter By Keba is a Harlem-based fragrance and body care brand founded by Makeba Guilan Lloyd, a Harlem-born native New Yorker of Southern and Guyanese descent. Inspired by her heritage and Ancient Egyptian traditions, the brand creates small-batch, ...
Butter By Keba
Books, Art & Activities
Feed your mind and spirit with books, creative tools, and art celebrating Black culture, talent, and innovation.
MahoganyBooks, founded in 2007 by Derrick and Ramunda Lark Young, is a Black-owned, family-operated independent bookstore rooted in culture, community, and connection. Initially an online store designed to provide readers access to books by and about...
MahoganyBooks
Hunger by Roxane Gay
Hunger: A Memoir of My Body is a raw and deeply personal account of Roxane Gay’s struggles with food, weight, and trauma. She shares her journey of navigating self-care, societal expectations, and the impact of a life-altering a...
Hunger
J.L. Seegars is an indie romance author celebrated for her emotionally rich and passionate stories centering Black women and the deeply devoted men who love them. Her work explores themes of softness and vulnerability within Blackness, delivering hea...
J.L. Seegars, indie romance author.
D.A. Alston is a multifaceted artist, educator, and author based in North Atlanta, known for her empowering creative endeavors. She is the author of The Unlikely Tale of the Royal Elite Squad, a young adult superhero series celebrating friendship, di...
The D.A. Way
Roxane Gay is a celebrated author, cultural critic, and opinion writer known for her sharp insights and thought-provoking works on politics, feminism, civil rights, and culture. Her bestselling books include Bad Feminist, Hunger, Difficult Women, and...
Opinions: A Decade of Arguments and Criticism
RVL Wellness Co. was founded by Brittny during the pandemic as a response to her struggles with anxiety and depression caused by a toxic work environment. Inspired by the calming childhood memory of doing puzzles with her grandmother, Brittny redisco...
RVL Wellness Co
Kids
Celebrate little ones with essentials and travel gear created by Black entrepreneurs and artists, thoughtfully designed to inspire joy, imagination, and cultural pride.
Founded by Alfreda Abena in honor of her son Noah Kofi, The Rooted Baby Co. celebrates Ghanaian culture through thoughtfully designed baby accessories and essentials. Inspired by her father’s stories of growing up in Ghana and her love for vibrant Gh...
The Rooted Baby Co.
Dutchess and Duke, founded by Kelie Charles, is dedicated to bringing diversity and inclusivity to kids’ travel products. As CEO, Charles emphasizes the importance of creating luggage and accessories that reflect and celebrate children of all backgro...
Dutchess and Duke