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Native-Owned Brands You Need to Know About
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items Native Americans have been the stewards of this land for thousands of years, and their artistry, traditions, and innovation deserve lasting recognition and support. These Indigenous-owned brands blend cultural heritage with modern design, creating pr...
Throughout this list, we use terms like “Native-Owned” and “Indigenous-Owned” in alignment with how many of these businesses describe themselves. Whenever possible, we highlight specific Tribal Nations to celebrate the diversity of Indigenous identit...
Throughout this list, we use terms like “Native-Owned” and “Indigenous-Owned” in alignment with how many of these businesses describe themselves. Whenever possible, we highlight specific Tribal Nations to celebrate the diversity of Indigenous identit...
Sections
5
Fashion and Accessories
Jewelry and Adornments
Beauty and Skincare
Home and Lifestyle
Collaborations and Artistry
Fashion and Accessories
Celebrate timeless design and bold creativity with Native-owned fashion brands. From intricate beadwork to modern streetwear, these creators seamlessly blend tradition with contemporary style.
Founded by Bethany Yellowtail, a citizen of the Northern Cheyenne Nation and Apsáalooke (Crow) Nation, B. Yellowtail is a is a Native American woman-owned fashion and lifestyle brand. They offer apparel, accessories, home goods, and textiles inspired...
B.Yellowtail
Known for their Native Americana aesthetic, this brand offers durable workwear inspired by Indigenous heritage. Their signature denim pieces incorporate traditional Ojibwe, Oneida, and Mohican designs. They're particularly notable for their use of bi...
Ginew
Features high-end fashion influenced by Luiseño and Shoshone-Bannock traditions. Her work has been featured in major museums and galleries worldwide. Each piece showcases exceptional beadwork and quillwork techniques, often incorporating contemporary...
Jamie Okuma
Indigenous streetwear and accessories that make a powerful cultural statement. Their designs incorporate traditional symbolism into modern urban aesthetics. The brand is committed to sustainable practices and uses their platform to educate about Indi...
Indi City
Modern fashion with deep Indigenous influences, focusing on sustainable materials and ethical production. Their pieces blend traditional textiles with contemporary silhouettes. The brand emphasizes slow fashion principles and traditional craft techni...
Luz Collection
Jewelry and Adornments
Discover breathtaking jewelry rooted in Native culture. These artisans craft pieces that tell stories, celebrate heritage, and honor the earth.
Founded in 2015 by Melrene Saloy-EagleSpeaker of the Kainai Nation (Southern Alberta, Canada). Her award-winning designs earned her "International Indigenous Accessories Designer of the Year" in 2020. Native Diva Creations specializes in First Nation...
Native Diva Creations
Founded in 2013 by Nanibaa Beck, who is a second-generation Diné (Navajo) jeweler. Coming from a family of silversmiths, she learned silversmithing from her father, who was taught by his father. Her work combines traditional Navajo silversmith techni...
NOTABOVE
Founded by Peshawn Bread (Comanche/Kiowa/Cherokee), a nonbinary designer, filmmaker, and creative director. House of Sutai breaks fashion binaries while celebrating Indigenous and LGBTQ+ representation. The brand gained recognition after their SWAIA Native Fashion Week 2024 debut, featured in ELLE Magazine and The New York Times, and collaborated with majo...
House of Sutai
A celebration of traditional beadwork with a contemporary twist. Their distinctive style incorporates sacred geometric patterns and woodland floral designs. The brand specializes in both ceremonial pieces and everyday wear, with each item handcrafted...
Kotah Bear
A pioneering platform for contemporary Native American jewelry designers. They showcase innovative pieces that blend traditional materials like dentalium shells and trade beads with modern design elements. The boutique serves as an educational resour...
Beyond Buckskin Boutique
Beauty and Skincare
Explore Native-owned beauty brands dedicated to sustainable practices and ingredients inspired by ancestral knowledge. Feel good knowing you’re supporting businesses that care for you and the planet.
A Native-owned beauty brand providing haircare and bath products inspired by traditional Indigenous botanicals. Their formulations incorporate sacred plants like sweetgrass and sage, drawing on centuries of Native American wellness practices. Every p...
Sister Sky, Inc.
An Indigenous-owned cosmetics brand revolutionizing sustainable beauty practices. Their innovative packaging solutions minimize environmental impact while their bold color palettes celebrate Indigenous creativity. Founded with a mission to help Indig...
Cheekbone Beauty - Indigenous Owned Cosmetics Brand
A Native and Chicana-owned beauty brand celebrated for its bold, vibrant color stories and inclusive approach to beauty. Their products feature artwork by Indigenous artists on the packaging, and each collection honors different aspects of Native cul...
About Prados Beauty
The first Native American-owned luxury beauty brand, combining traditional ingredients with high-performance formulations. Their products feature sophisticated packaging that incorporates Indigenous design elements. The brand emphasizes the sacred na...
Ah-Shí Beauty
A brand deeply rooted in traditional Lakota healing practices, offering body care products that honor ancestral wisdom. Their formulations incorporate traditional plants like sage, cedar, and sweetgrass, sourced through ethical wild-harvesting practi...
Lakota Body Care
Home and Lifestyle
Bring Native craftsmanship into your home with these thoughtfully made candles, textiles, and decor. Each piece is created with care and respect for Indigenous traditions.
These candles are more than just decor, they're a sensory journey through Indigenous traditions. Each scent is carefully crafted to reflect traditional medicines and ceremonial plants, with descriptions that share cultural knowledge. The brand uses s...
Walking Sky Candles
Known for their vibrant wool blankets and home goods that honor Indigenous design traditions while supporting Native artists. Their 'Inspired Natives' initiative has revolutionized the Native art market by creating opportunities for authentic Indigen...
Eighth Generation
Collaborations and Artistry
Spotlight on collaborations that uplift Native voices and talents. These partnerships blend innovation with cultural respect.
Known for striking fashion designs that seamlessly blend traditional Indigenous elements with contemporary silhouettes. Their collaborative collections often feature work from multiple Native artists, creating unique pieces that tell complex cultural...
EMME Studio
A groundbreaking collaboration that amplifies Native artistry through mainstream fashion. This partnership showcases authentic Diné (Navajo) designs and weaving techniques, setting new standards for respectful cultural collaboration. The collection f...
PRL x Naiomi Glasses - Ralph Lauren
An artist and designer whose work bridges Indigenous traditions with contemporary art forms. Their pieces often incorporate traditional symbolism into modern contexts, creating powerful statements about Indigenous identity in the modern world. Their ...
Soni López-Chávez