A curated list of Jacksonville small businesses I love and support. From beachy boutiques to handmade goods and meaningful gifts, these are the places I shop regularly, whether I’m popping into a store or shopping online.
Map
Sections
5
Clothing & Accessories
Kids
Beauty & Self Care
Food & Beverage
Home & Decor
Clothing & Accessories
Jaffi’s is my go-to for pretty much everything. They do a live every Wednesday where you can see what’s new in the shop, and if you tune in on the first Wednesday of the month, you might just catch me popping in every now and then. From casual to dre...
Driftaway is created by a local mom who makes the most beautiful pieces. I’m especially obsessed with the gemstone necklaces, and I still smile thinking about the personalized charm necklace my daughter and I made together at one of their pop-ups. Su...
driftaway jewelry
Kimi’s bright prints are impossible not to love. Her zipper pouches make the best gifts, my makeup bag is from her, and I use it constantly. The weekender tote is one of my all-time favorites and works perfectly as a travel bag or beach bag.
Sun + Song | Your whimsy is showing.
Fig & Willow just launched a home collection and I’m loving seeing what she’s curated. She also carries Z Supply, which I’m forever obsessed with, especially the coziest pajamas. My favorite flannel and a cozy duster cardigan both came from here.
Fig & Willow
I love Carlie’s story and supporting her mission. And let’s be honest, sometimes a girl just needs a little extra help in this department. These are a true staple.
Boob-eez
I’ve been going to Aqua East since I was a kid. Before even living in Jacksonville, this was our go-to when we would visit for spring break. Now I love that they have something for the whole family, from clothing to all things beach life.
Aqua East Surf Shop
These hats are just too cute and so easy to wear. “Out of Office” and “Do Not Disturb” are my favorites and honestly match my mood most days.
Headed Everywhere
I’m obsessed with these crossbody bags. They’re the perfect size, and I love that you can switch out the strap to completely change the vibe. Practical, cute, and fun.
Milly Kate
My engagement ring, wedding band, and my husband’s band are all from Miriam’s, and several people in my family have pieces from here too. It’s local, family-owned, and full of truly beautiful, timeless jewelry.
Miriams Jewelry
Kids
Such a cute spot in San Marco for toys and kids’ clothing. I always find the most fun gifts here, and I love their selection of brands like Tea Collection.
Heyday!
With multiple locations around town, ToyTopia is one of my favorite local toy shops. They carry unique, interesting finds you just don’t see at big box stores.
ToyTopia
Beauty & Self Care
I’ve known Diana for over 12 years and I love seeing her step into this space. Every Soundbath experience is different depending on the location and energy, and it’s honestly so transformative. You can do private sessions, studio sessions, beach sess...
Soundbath Jax
Elase has been my go-to for skincare and injectables for the last four years and my skin has completely transformed because of them. I trust them and always feel taken care of.
Elase | Skincare, Injectables, & Body Treatments
Barbara and her team are amazing. I had my brows microbladed here and also did lip blush, and I recommend them all the time. Such a great experience and even better results.
Simple Sweet Beauty
Carrie is a true master makeup artist. I’ve learned so much from taking her classes, and I absolutely love her products too. She makes makeup feel accessible and empowering.
Carrie Wilson Makeup
Food & Beverage
Their honey is so good. You have to try the raw honey with the honeycomb. A total must.
stubbees
This place is so fun and totally unique. Pickle everything, including pickle pimple patches. So many clever, giftable finds for the pickle lover in your life.
Pickle Themed Gifts & Products | The Pickle Factory Jacksonville
I use these all the time, and Vampire Killer is my go-to. Seriously. Just get it.
Summa Salts
It’s basically Charlie and the Chocolate Factory in real life. The candy-making classes are so fun, and I even hosted my daughter’s birthday party here one year. Completely unforgettable.
Sweet Pete's Candy
Home & Decor
These are the only candles I buy. If you’re going to splurge on a bougie candle, it should be from here. And Jordan’s candle-making classes are SO fun. You’ll walk out wanting to become a full-on chandler.