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Niche Beauty — Underrated Indie Brands you Probably Haven’t Heard of or Tried
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items Tired of seeing the same five viral products everywhere? This list is for you. I’ve curated a collection of indie and niche beauty brands that deserve way more attention — the ones bringing creativity, quality, and personality back to skincare and ma...
Sections
5
Small Batch Self-Care Staples
Lucious Lips
Skincare That Stands Out
Makeup with Personality
Fresh Fragrance
Small Batch Self-Care Staples
Price: $$$
If you are looking for a natural body scrub that makes your skin soft and the sugar doesn’t dissolve as soon as you start massaging it into your skin, and it’s NOT Treehut, then this is the scrub for you. There are so many scents to choos...
NCLA Beauty Hey, Sugar Body Scrub
Price: $$$
This is another body care brand you probably haven’t heard of before! Lalicious has some of the best scented body butters (and body scrubs) I’ve tried in a while! Of course my fav is birthday cake hehe. These body butters are so thick, ri...
Lalicious Body Butters
Price: $$$
Another gem by Lalicious is their Sugar Scrub! A scrub that actually exfoliates without the sugar melting after 0.2 seconds is so important to me, and this is another recommendation that meets that criteria. This body scrub has a bit more...
Lalicious Sugar Scrubs
Lucious Lips
Price: $
Who needs to spend $20-$60 on a lip oil when you can have one for less than $10 CAD AND it smells like delicious fruit!? Seriously, I’ve tried them all (except grape, ew) and they are so juicy. They last a really long time so you get a real...
Juicy Jelly Nourishing Lip Oil - Blossom Beauty
Price:$$
Ok, so I’m usually one for edible lip scrubs, and this is definitely not one you should eat, but it’s still delicious to smell! If you are a watermelon lover and you like scrubbing your lips with a sweet treat, you may like this. Like the b...
NCLA Beauty Sugar Sugar Lip Scrub
Skincare That Stands Out
Forget cookie-cutter formulas — these indie skincare brands are rewriting what “clean beauty” means. Each product here pairs high-performance ingredients with thoughtful craftsmanship, proving small-batch can still deliver big results. Expect gentle,...
Price:$
Don’t be fooled, this isn’t a dupe for the Glow Recipe Dew Drops 😂 like I was! Regardless, this serum is super affordable and hydrating, which makes for a great serum for skin prep before makeup. It’s a fragrance-free formula and doesn’t si...
SpaLife Glow Korean Hyaluronic Acid Serum
Price: $$
Where did Spa Life get the audacity to make such cute sheet masks. Please don’t sneak up behind anyone wearing these or they will get a major jump scare. I found the mask didn’t fit my face as nicely, but my skin felt lovely afterwards, so...
Spa Life Halloween Sheet Mask Pumpkin Ghost Bat
Price:$$
Now I’m not one for slugging, but when I took this mask off, it didn’t feel like I had too much product on my face. I often sleep in my collagen hydrogel masks, but this makes sleeping much more comfortable because I don’t have to leave thi...
Loops Beauty Dream Sleep | Nighttime Slugging Hydrogel Face Mask
Price:$$$
As someone with oily skin, there are days where I am looking for a cleanser that will remove a few days of oil buildup but won’t dry out my skin to the point it gets tight and dry. This cleanser has a light, fresh, clean scent to it that i...
Osea Ocean Cleanser
Price: $$
The awesome thing about LAPCOS is they have SO MANY sheet masks, you’re bound to find one to address any skin concerns you have or just to have some relaxing me time. I’ve tried several, including Aqua, and they have been a lovely self-car...
Daily Aqua Sheet Mask for Skin Hydration
Makeup with Personality
Price: $$
Some foundations can feel so heavy on the skin, but this isn’t that. This is a sunscreen, primer, and foundation all wrapped into one sleek product! As someone with oily skin, it feels nice to be able to skip 4 steps with this product beca...
CLE Cosmetics Cruelty-Free Foundation | CCC Cream
Price:$
If you like jelly lip and cheek stains and want to support Canadian, this product is a literal dupe for the Milk Makeup jelly stain! The best part is that it is the same amount of product for $10 less. 🤑 I would say that’s a pretty good dea...
(CANADIAN 🇨🇦) Toi Beauty Jelly Glaze Lip and Blush Stain
Fresh Fragrance
Price: $$
I’m not much of a hair and body mist girl. But when I saw this CANADIAN brand was coming out with these, I knew I had to try them out. I smelled all of the scents in store at Niche Beauty and On Repeat was by far my fav. I’m a dragonfruit ...
(CANADIAN 🇨🇦) Toi Beauty Summer Hair & Body Mists