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Cool Girl’s Guide to London

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Whether you’re into boutique stays, hidden brunch spots, aesthetic coffee shops, or chic places to shop, this guide has you covered. It’s not about tourist traps, it’s about the kind of London that makes you feel like you live there (even if it’s jus...
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Hotels

From beautifully designed boutique hotels to modern luxury with personality, these are the places that nail comfort, location, and cool-girl energy. Perfect for sleeping in or getting those iconic bathroom mirror selfies.
 
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Housed in a former bank, The Ned blends vintage glamour with modern luxury. With multiple restaurants, a rooftop pool, and live music nights, it’s basically a self-contained social scene.
The Ned, London (updated prices 2025)
 
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Chic and understated, this boutique spot near Hyde Park is all about calm luxury. It’s vegan-friendly, minimal in the best way, and feels like a peaceful retreat from the buzz of the city, perfect for solo travelers or wellness girlies.
La Suite West - Hyde Park, London (updated prices 2025)
 
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Cool, creative, and designed for longer stays, Locke gives major modern-apartment-meets-hotel energy. Think neutral tones, full kitchens, and spaces that feel like your Pinterest board came to life. Great for digital nomads or anyone who likes a styl...
Locke at Broken Wharf, London (updated prices 2025)
 
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Small rooms, big personality. CitizenM nails the art of affordable cool with techy features, bold interiors, and a lobby that doubles as a co-working space. Located in the heart of Shoreditch.
citizenM London Shoreditch

Places to eat

A mix of vibey brunch spots, cozy lunch finds, and restaurants worth dressing up for. Whether you want casual plates or something a little fancier, these picks all bring serious flavor and atmosphere.
 
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If cheese is your love language, this is your spot. Go on a Wednesday for their all-you-can-eat cheese feast; 90 minutes of unlimited cheesy goodness. It’s cozy, cool, and dangerously easy to overdo (in the best way).
Pick & Cheese Seven Dials
 
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An iconic experience. Think art gallery meets fine dining with a side of whimsy. The yellow room is made for your Instagram feed, and the food (and cocktails) are equally luxe. Definitely a splurge moment, but totally worth it for the vibes alone.
sketch London
 
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Italian-American classics served in a retro-glam space that feels straight out of a film set. Go for the pasta, stay for the tiramisu and the vibe-y interiors. A cool girl’s dinner dream.
Carlotta · Italian Restaurant · London Marylebone
 
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This spot takes a classic British dessert and elevates it with fresh seasonal toppings and Insta-perfect presentation. Grab one and eat it in the nearest garden like a cozy little main character.
Humble Crumble
 
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A converted boat-turned-bistro with major charm. Brunch here feels like a secret summer escape with riverside views, dreamy interiors, and a relaxed but elevated menu. Think poached eggs, prosecco, and peaceful vibes.
LOCATION - PEGGY
 
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High-energy, neon-lit Thai dining with a Soho twist. It’s playful, loud, and packed with flavour, perfect for group dinners or a casual date where the food and the vibe leave a lasting impression.
Speedboat Bar

Coffee

These coffee spots aren’t just about the brew, they’re about the vibe, the playlists, and the kind of lighting that makes every flat white look good in your hand.
 
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Home to the viral croissant cube and pastries that look as good as they taste. Arome is where French technique meets Asian flavours, matcha, miso, and black sesame. Come for the coffee, stay for the pastry pics that’ll live rent-free on your feed.
Arôme Bakery
 
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Blank Street is your go-to for a consistent, high-quality caffeine fix. It’s quick, aesthetic, and found all over the city, so you’re never far from your iced oat latte moment.
Blank Street Coffee in London US

Shopping

Think curated concept stores, indie labels, and the kind of boutiques you’ll want to post about the minute you walk in.
 
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A total dream for book lovers. Housed in a stunning Edwardian building with oak galleries and skylights, this travel-focused bookstore feels more like a literary escape than a shop. Come for the vibes, leave with your next favourite read (or five).
Daunt Books
 
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A floating bookshop on a barge? Yes, it’s as cool as it sounds. Moored along Regent’s Canal, this quirky secondhand shop is stacked with character.
Word on the Water - The London Bookbarge
 
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A hidden gem for the skincare-obsessed. Tucked away in Soho, this Korean beauty boutique is packed with cult faves and skincare gadgets. The shelves are aesthetic, the staff are knowledgeable, and you’ll definitely leave with something you didn’t kno...
Soho Store
 
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Old-school luxury with cool-girl appeal. Whether it’s a tin of tea, a chic hamper, or just browsing the beauty floor, this iconic department store is pure London elegance. Think posh meets polished, without feeling stuffy.
Fortnum & Mason
 
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The Food Hall is where Harrods really flexes. Think gourmet everything: luxe chocolates, truffle-infused everything, and pastries that look like artwork. Even if you’re not shopping, wandering through feels like a high-end food museum.
Harrods

Things to do

Some culture, some fun, and a little bit of aesthetic wandering. This section has cool exhibitions, secret spots, and experiences that make your time in London feel memorable, not manufactured.
 
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Step into another world. Set in a restored 18th-century townhouse, AIRE is a candlelit sanctuary of warm pools, steam rooms, and ultimate chill vibes. Perfect for a post-travel reset or luxe solo self-care afternoon.
AIRE Ancient Baths London
 
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A dreamy little walk with a big reward. Climb to the top for one of the best skyline views in London, it’s giving picnic with a book or sunset with friends energy.
Primrose Hill
 
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Grungy, artsy, chaotic—in the best way. Camden Market is where vintage fashion, indie brands, and global street food collide.
Camden Market
 
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A classic for a reason. Whether you’re seeing a cult fave like Wicked or something newer and bold, catching a West End show adds a little magic to any London trip. Bonus points if you dress up and make a night of it.
London & West End Shows - Last Minute Theatre Tickets