A curated list of the best female-founded brands myself or my close friends use every day. Beauty, wellness, home, and lifestyle picks that stand out for quality, effectiveness, and strong leadership. Easy to shop!
Sections
6
Beauty + Skincare
Wellness + Supplements
Fitness + Performance
Home + Lifestyle
Fashion + Accessories
Food + Beverage
Beauty + Skincare
Female-founded beauty brands that deliver real results. These are products I reach for because they work and keep my routine simple.
Coquette and high quality!
Sculpted By Aimee | Buy Makeup Online
Their lash serum is one of my faves!
Glow For It
Aesthetic!
Havlíkova přírodní apotéka: Homepage
Stg I love everything she makes
Danessa Myricks Beauty
Wellness + Supplements
Founders who built science-backed wellness brands that actually support health and daily balance. These are the supplements and tools that fit into my routine without friction.
Matcha and olive oil
Elira Drops Collection – Premium Matcha & Pure Olive Oil
By far one of my most repurchased brands
Our Products – Arrae
Love their flo supplement
O Positiv
Her journey is so inspiring!
Milamend
Fitness + Performance
Female-founded fitness brands that focus on strength, mobility, and sustainable progress. These are the workout tools, activewear, and recovery essentials that support consistent training and feel good to use.
For the running girlies!
mileoff
Stef is such a wonderful human being
SEFI
Will absolutely kick your butt!
PILATES BY IZZY
Was my go to for ages!
WeGLOW App
Large collection of workouts all free!
Move With Nicole
Home + Lifestyle
Female-founded home and lifestyle brands that make life feel more organized, calm, or inspired. Practical picks that hold up over time.
For our furry friends
Cocopup London
I’ve yet to go in person but have purchased from their site many times
Norfolk Natural Living - Holt | Utility and Lifestyle store
Incense brand!
Neso Wellness
Fashion + Accessories
Women-led fashion brands that balance comfort with style. Pieces I reach for often because they feel good and look good.
So chic!
Contemporary | Luxury Fashion & Lifestyle for Women.
Brand new!
Légacie London
Pilates princess vibes
CSB | Athleisure To Wear With Confidence
Such cute going out clothes!
Disco Sisters
Minimalist
BEAU ACTIVEWEAR
Simple and chic
FUCHSIA SHAW
Sustainable!
HISSY FIT CLOTHING – HISSY FIT LTD
Cute pieces!
Ocean Native
Cute jewelry!
Rani & Co
Cute!
Oner Active
Food + Beverage
Female-founded food and drink brands I buy again and again. Many offer clean ingredients, and all have great taste and thoughtful sourcing.
