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Haircare 💇🏼‍♀️

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By
Mia
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Olaplex

 
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What it is: A reparative, hydrating shampoo to nourish for soft, shiny, visibly healthier hair. Patented OLAPLEX Bond Building Technology™ supports bond repair to prevent damage and split ends.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage


Key Benefits:
- Supports bond repair
- Prevents frizz and flyaways
- Reduces damage and split ends


Highlighted Ingredients:
- Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to repair broken bonds for stronger hair.


Ingredient Callouts: It is vegan and cruelty-free.


What Else You Need to Know: This is a nourishing, reparative shampoo that cleanses and hydrates all hair types to leave hair touchably soft, shiny, and more manageable with every use. It is formulated with Olaplex Bond Building Technology™ protects...


OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 4 Bond Maintenance™ Shampoo
 
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What it is: A nourishing and reparative hydrating conditioner for soft, shiny hair with perfect slip to prevent tangles. Patented OLAPLEX Bond Building Technology™ supports bond repair to protect from daily damage, frizz, and split ends.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage


Key Benefits:
- Supports bond repair
- Prevents frizz and flyaways
- Reduces damage and split ends


Highlighted Ingredients:
- Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to repair broken bonds for stronger hair.


Ingredient Callouts: It is vegan and cruelty-free.


What Else You Need to Know: This reparative conditioner nourishes and hydrates all hair types without heaviness for healthy, shiny, and irresistibly soft hair with a silky slip to prevent tangles. It is formulated Olaplex Bond Building Technology™ ...


OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 5 Bond Maintenance™ Conditioner
 
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What it is: A pre-shampoo hair treatment that reduces breakage and split ends for visibly healthier hair. OLAPLEX Bond Building Technology™ is proven to relink broken disulfide bonds damaged by chemical services, heat, and styling.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Frizz
- Color Safe
- Damage, Split Ends, and Breakage


Key Benefits:
- Reduces breakage and split ends
- Visibly strengthens hair
- Restores healthy appearance and texture


Highlighted Ingredients:
- Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to help repair broken bonds for stronger hair.


Ingredient Callouts: It is also vegan and cruelty-free. No.3 Hair Perfector is now formulated without Lilial.


What Else You Need to Know: This deeply reparative, at-home bond-building treatment for damaged hair is formulated with patented OLAPLEX Bond Building Technology™. It helps to rebuild weak and broken disulfide bonds for visibly healthier, stronger ...




OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 3 Hair Repair Perfector
 
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What it is: A concentrated reparative mask to treat dry or damaged hair for weightless moisture, smoothness, body, and shine. OLAPLEX Bond Building Technology™is proven to relink disulfide bonds damaged by chemical services, heat, and styling.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Dryness
- Shine
- Straightening and Smoothing


Key Benefits:
- 2x the shine
- 4x the moisture
- 6x smoother


Highlighted Ingredients:
- Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to repair broken bonds for stronger hair.


Ingredient Callouts: It is vegan and cruelty-free.


What Else You Need to Know: This is a deeply conditioning, reparative mask treatment for dry or damaged hair. It penetrates hair and seals in active ingredients by smoothing the cuticle for lasting efficacy. This mask also rinses clean for weightle...


Clinical Results: In a consumer test with 80 people:
- 94% saw more body




OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 8 Bond Intense Moisture Hair Mask
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What it is: A reparative leave-in styling treatment infused with bond building technology to strengthen and protect hair from everyday damage and chemical services. It also promotes faster blow dries and has up to 72 hours of frizz control
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Frizz - Straightening and Smoothing - Damage, Split Ends, and Breakage
Key Benefits: - Up to 72 hours of frizz control - Faster blow-dries - Frizz-free air-dries
Highlighted Ingredients: - Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to repair broken bonds for stronger hair.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: No. 6 Bond Smoother features patented Olaplex Bond Building Technology™ to strengthen and protect hair from everyday damage and chemical services. It’s formulated for all hair types and textures, including colored, chemi...
Clean at Sephora Clean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand's products are formulated without certain ingredients that are potentially harmful to huma...
OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 6 Bond Smoother Reparative Styling Creme
 
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What it is: An ultra-lightweight, reparative, styling oil that increases shine, softness, and color vibrancy, while minimizing flyaways and protecting hair against heat damage.


Hair Type: Fine, Medium, and Thick


Hair Texture: Straight, Wavy, Curly, and Coily


Hair Benefits: Protects Colors, Fights Frizz, and Provides Heat Protection


Formulation: Oil


Highlighted Ingredients:
- Bis-aminopropyl Diglycol Dimaleate: Works by finding single sulfur hydrogen bonds and crosslinking them back together to form disulfide bonds; disulfide bonds are broken via chemical, thermal, and mechanical processes including brushing and combi...
- Vitis Vinifera (Grape) Seed Oil: Rich in anti-aging compounds including beta-carotene, vitamins D, C, E, essential fatty acids, and polyphenols to protect and nourish hair.
- Fermented Green Tea Oil: Nutrition for hair; Korean skincare uses fermented oils due to their superior absorption and performance benefits; improves feel, absorption, and compatibility.


Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.


What Else You Need to Know: Olaplex No. 7 repairs, strengthens, and hydrates all hair types. It dramatically increases shine, softness, and color vibrancy, while minimizing flyaways and heat protection up to 450°F/ 230°C. It works on all hair types...


Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.
Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have l...


OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
No. 7 Bonding Hair Oil

K18 Biomimetic Hairscience

 
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K18 Leave-In Molecular Repair Hair Mask. 4-minute leave-in treatment to clinically reverse hair damage. An at-home leave-in treatment infused with our patented K18Peptide that works on a molecular level to repair even the most extreme damage, reversi...
K18 Repair Hair Mask, 4-Minute Treatment, Renews Hair Damage, 15 ml
 
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What it is: A biotech-engineered, weightless oil that works on all hair types to strengthen, repair damage, reduce frizz at two levels of the hair fiber, and improve shine.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Frizz - Shine - Damage, Split Ends, and Breakage
Key Benefits: - Reverses damage caused by frizz - Smooths frizz and flyaways - Enhances shine and color vibrancy
Highlighted Ingredients: - K18PEPTIDE™: Reverses hair damage that causes frizz, promotes strength and smoothness. - Hemisqualane and Squalane: Reinforce hair's moisture barrier, smooth flyaways, enhance shine. - Avocado Oil: Provides heat protec...
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This strengthening, smoothing hair oil works on two levels of the hair fiber to fight frizz. The K18PEPTIDE™ works to address deeper level damage that causes frizz, repairing and strengthening damage at the innermost lay...
On the surface of hair, natural oils like avocado and sunflower oil and hemisqualane and squalane nurture while smoothing frizz and flyaways to improve color vibrancy, enhance shine, and provide heat protection up to 450°F (232°C).
Fragrance Description: Fresh floral scent
Clinical Results: In a 3rd party clinical study, one use of the K18 Molecular Repair Hair Oil delivered: - 24-hour frizz control* - 104% improvement in shine** - 78% reduction in split ends***
*Results observed on curly, frizzy hair after 24 hours in 80% relative humidity, with one application of molecular repair hair oil on dry or damp hair **Results observed after a single application of molecular repair hair oil on dry hair ***Resu...
Clean + Planet Positive at Sephora When you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients ...
Molecular Repair Hair Oil
 
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What it is: A leave-in treatment mask for all hair types that clinically reverses damage in four minutes. The patented peptide technology works to repair damage from bleach, color, chemical services, and heat, restoring strength, softness, smoothness...
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Color Safe - Damage, Split Ends, and Breakage
Key Benefits: - Restores strength, softness, smoothness, and bounce - Repairs damaged hair - Easy leave-in formula delivers lasting results
Highlighted Ingredients: - K18Peptide™: Repairs damage from bleach, color, chemical services, and heat.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This mask is powered by the patented K18Peptide, which is just the right size and molecular structure to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic...
Fragrance Description: The light floral scent features notes of jasmine and peony.
Clinical Results: In a clinical study on hair that was bleached 8 times, after 2 uses: - Biotech-powered K18Peptide restored damaged hair by up to 82%
Leave-In Molecular Repair Hair Mask
 
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What it is: A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ that removes 99% product buildup, 95% sebum, and 76% copper for detoxified, refreshed hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Oiliness - Color Safe - Flaky, Dry Scalp
Key Benefits: - Deeply cleanses hair and scalp without over-stripping or drying - Targets buildup from product, excess sebum, and metals in water - Color-safe, non-stripping, pH-optimized
Highlighted Ingredients: - Activated Charcoal: Absorbs toxins, excess oils, and dirt in the hair and scalp. - Salicylic Acid: Clears sebum buildup without stripping essential moisture and lipids. - K18PEPTIDE™: Works as a protective shield to re...
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This detoxifying shampoo effectively clarifies hair of product buildup, excess oil, and metals common in tap and hard water with a pH-optimized formula that is color-safe and won't leave hair over-stripped or easily tang...
Fragrance Description: Clean citrus scent
Clinical Results: In a clinical study on a bleached hair tress after 1 wash with detox shampoo: - 99% of product buildup was removed - 95% of sebum was removed - 76% of copper was removed
PEPTIDE PREP™ Clarifying Detox Shampoo
 
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What it is: A color-safe, pH-optimized shampoo with K18PEPTIDE™ to effectively cleanse while maintaining hair health for hair that feels strong, smooth, and healthy.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Oiliness
- Color Safe
- Damage, Split Ends, Breakage


Key Benefits:
- pH-optimized to minimize damage during cleansing
- Reduces frizz, maintains color, helps detangle
- Microbiome-certified to help maintain scalp health


Highlighted Ingredients:
- Plant-Derived Surfactants: Create a gentle, high-foaming cleanse without leaving buildup behind.
- K18PEPTIDE™: Works as a protective shield to reduce protein loss that can weaken hair to keep it feeling soft, strong, healthy, and clean.


Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.


What Else You Need to Know: This pH-optimized shampoo (4.5-5.5) helps prevent excess swelling of the hair cuticle to help reduce frizz, preserve color, and maintain health and shine, especially important for damaged hair. An optimized pH also helps...


Fragrance Description: Clean citrus scent


Clinical Results: Results observed in a consumer study of 35 people after 21 days:
- 91% said hair feels healthier
- 91% said hair feels smoother
- 91% said hair does not feel weighed down
PEPTIDE PREP™ pH Maintenance Shampoo
 
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K18 Leave-In Molecular Repair Hair Mask 5ml/0.17oz An intensely repairing leave-in treatment mask for all hair types Clinically proven to reverse damage from bleach, color, chemical services & heat Contains patented peptide technology to restore ...
K18 Leave-In Molecular Repair Hair Mask 5ml/0.17oz
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Gisou

 
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What it is: A 92 percent natural, sulfate-free, honey-infused nourishing shampoo that gently cleanses and hydrates to leave hair touchably soft, shiny, and more manageable.


Hair Type: Fine, Medium, and Thick


Hair Texture:Straight, Wavy, Curly, and Coily


Hair Concerns:
- Dryness
- Color-Safe
- Frizz


Key Benefits:
- Effectively cleanses and removes build up
- Leaves hair glossy, soft, and smooth
- Provides weightless hydration


Highlighted Ingredients:
- Mirsalehi Honey: A natural humectant that attracts and retains moisture for stronger, healthier, shinier hair.
- KeraMatch™: A hydrolyzed pea protein that prevents damage and boosts hydration and moisture retention.
- Argan Oil: Protects and strengthens the hair follicles.


Ingredient Callouts: This product is gluten-free and cruelty-free.


What Else You Need to Know: Our 92% naturally-derived, nourishing shampoo not only gently cleanses, removing all residue, but packs in supercharged hydration, leaving hair touchably soft, shiny and more manageable after only one use.


Rich in cutting-edge actives and the finest botanical ingredients, our formulation enhances performance and delivers even more benefits. Transform your wash-day experience with a luxurious, sensorial lather


Fragrance Description: Delicate, sweet notes of honey blend into spring florals inspired by our Gisou Mirsalehi Bee Garden, while citrusy notes of apricot and mandarin bring a playful twist to its aroma.


Clinical Results: In an independant study, 63 women, all hair types, consecutive usage for 14 days:
- 9 users out of 10 said hair feels clean
- 8 users out of 10 said hair feels softer, more hydrated and nourished
Honey Infused Hair Wash Shampoo
 
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What it is: A luxurious hair oil enriched with the moisture binding Gisou Mirsalehi Honey to hydrate, boost shine, and smooth frizz and flyaways.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Dryness - Shine - Frizz
Key Benefits: - Hydrates and boosts shine in dry, damaged hair - Tames frizz and flyaways, smooths split ends - Restores and deeply nourishes hair
Highlighted Ingredients: - Mirsalehi Honey: A natural humectant that attracts and retains moisture for stronger, healthier, shinier hair. - Coconut Oil: Conditions and tames frizz while adding luster and shine. - Almond Oil: Protects, strengthe...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: This hair oil is enriched with Mirsalehi honey, proudly derived from their own cruelty-free Gisou Bee Garden. A natural humectant, honey restores hair’s natural moisture balance for healthier, softer, and stronger locks ...
Gisou proudly derives their cruelty-free Mirsalehi Honey from their own Gisou Bee Garden in The Netherlands, where the family tradition of beekeeping has continued for six generations.
Fragrance Description: Delicate, sweet notes of honey blend into spring florals inspired by our Gisou Mirsalehi Bee Garden, while citrusy notes of apricot and mandarin bring a playful twist to its aroma.
Clean at Sephora Clean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand's products are formulated without certain ingredients that are potentially harmful to huma...
Mini Honey Infused Hair Oil
 
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What it is: A lightweight, intensive leave-on serum that nourishes, balances, and protects the scalp for healthier-looking and shinier hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Shine - Flaky, Dry Scalp - Dryness
Key Benefits: - Soothes an itchy, irritated, flaky scalp caused by an unbalanced scalp microbiome - Quickly balances and protects the scalp for healthier-looking and shinier hair. - Intensely nourishes and soothes hair.
Highlighted Ingredients: - Mirsalehi Honey: A natural humectant that intensely hydrates and nourishes to restore the natural moisture balance for stronger, healthier-looking, and shinier hair. - Ectoine: Repairs to relieve scalp dryness, flakines...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Discover the rebalancing benefits of the Honey Infused Scalp Treatment, formulated with a moisturizing Mirsalehi bee garden oil blend that intensely nourishes, strengthens the skin’s surface, and provides long-lasting mo...
Fragrance Description: Gisou’s signature honey-infused fragrance is a delicate scent with sweet notes of honey blended into spring florals inspired by the Mirsalehi Bee Garden.
Honey Infused Scalp Treatment Serum
 
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What it is: A reparative hair mask enriched with Gisou Mirsalehi Honey that delivers softness and shine to damaged, dry hair while also preventing split ends and breakage.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Dryness - Shine - Damage, Split Ends, and Breakage
Key Benefits: - Deeply nourishes, hydrates, and repairs damaged hair - Strengthens hair to prevent future breakage, combat dryness, and seal split ends - Tames frizz, restores elasticity, shine, and manageability
Highlighted Ingredients: - Mirsalehi Honey: A natural humectant that attracts and retains moisture for stronger, healthier, shinier hair. - Hydrolyzed Wheat Protein: Conditions, Softens, and smooths. - Provitamin B: Strengthens, moisturizes, and...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Gisou’s natural oil-rich formula can be used on wet, damp, or dry hair and in the shower as a deep conditioning treatment or as an overnight treatment.
Gisou proudly derives their cruelty-free Mirsalehi Honey from their own Gisou Bee Garden in The Netherlands, where the family tradition of beekeeping has continued for six generations.
Fragrance Description: Delicate, sweet notes of honey blend into spring florals inspired by our Gisou Mirsalehi Bee Garden, while citrusy notes of apricot and mandarin bring a playful twist to its aroma.
Honey Infused Hair Mask
 
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What it is: A nourishing hair conditioner enriched with sustainably sourced Mirsalehi honey, formulated to deeply moisturize and hydrate post shampooing.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns: - Dryness - Frizz - Damage/Split Ends/Breakage
Key Benefits: - Deeply nourishes and moisturizes hair - Rehydrates dry, damaged locks - Strengthens and repairs for stronger, healthier hair
Highlighted Ingredients: - Mirsalehi Honey: A natural humectant that deeply hydrates and nourishes to restore hair’s natural moisture balance for stronger, healthy-looking, and shinier hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Honey Infused Conditioner is sulfate- and silicone-free. It creates a generous lather and is safe to use on color- and chemically treated hair. Your hair will be left smelling like the signature Gisou honey-infused fragr...
Fragrance Description: Signature honey-infused fragrance. Delicate, sweet notes of honey blend into spring florals inspired by the Mirsalehi Bee Garden, while citrusy notes of apricot and mandarin bring a playful twist to its aroma. This unique and...
Honey Infused Conditioner
 
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What it is: A heat protecting spray that protects hair from damage caused by blow-drying, styling tools, and the sun.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Heat Protection - Damage, Split Ends, and Breakage - UV Protection
Key Benefits: - Protects hair from temperatures up to 230°C/446°F - Prevents sun damage with UV filters - Prevents breakage and split ends
Formulation: Spray
Highlighted Ingredients: - Mirsalehi Propolis: Fortifies hair with a rich composition of oils, vitamins, minerals, and flavonoids.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Prevent damage due to blow-drying, heat styling, and sun exposure with this heat-protective spray. Free of silicones and rich in antioxidants, the formula strengthens hair and adds texture to your style.
Propolis Infused Heat Protecting Spray

COLOR WOW

 
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What it is: An award-winning hair treatment that acts like a mini keratin treatment transforming all hair types, creating silky, frizz free results with humidity-blocking technology that lasts 3-4 shampoos.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Frizz - Shine - Straightening/Smoothing
Key Benefits: - Blocks humidity to prevent frizz - Leaves hair silky, supple, and glossy - Key to creating "glass hair"
Highlighted Ingredients: - Proprietary Anti-Humidity Complex: Prevents frizz, adds mirror-like shine, and provides heat protection. - Chamomilla Extract: Protects color and enriches radiance. - Calendula Extract: Moisturizes to help prevent dryn...
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is al...
What Else You Need to Know: Dream Coat's groundbreaking, lightweight, heat-activated polymer technology smooths and silkens hair, forming an invisible matrix that acts like a water-repellent "raincoat." It ensures sleek, glossy, glassy texture that...
This product is an Allure Best of Beauty winner.
Dream Coat Supernatural Spray Anti-Frizz Treatment
 
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What it is: A clean, sulfate-free shampoo formulated without ingredients that leave residue, rinsing off completely for truly clean, healthy hair and scalp.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Thinning - Color Safe - Color Fading
Key Benefits: - Residue-free cleansing for glossier results - Prevents color fade - Healthier scalp for visibly thicker hair
Highlighted Ingredients: - Sodium Methyl Cocoyl Taurate: Coconut-derived ingredient cleanses without stripping and provides luxurious foaming. - Sodium Cocoyl Glycinate: Creates rich foam while gently cleansing.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is al...
What Else You Need to Know: Many shampoos contain needless ingredients to deliver extra benefits, like thickening or smoothing. These ingredients don't easily rinse out, leaving residue that dulls hair or potentially causes thinning. With this no-r...
Color Security Shampoo
 
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What it is: A conditioner that provides easy detangling, light hydration, heat protection, and conditioning for fine, thin, or fragile hair without weighing it down or distorting the color.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns: - Dryness - Heat Protection - Color Safe
Key Benefits: - Gently detangles, smooths, and hydrates - Color safe - Lightweight formula
Highlighted Ingredients: - Argan Oil: Infuses hair with hydration, adds shine, and restores. - Hydrolyzed Rice Protein: Increases flexibility and strength for major body and bounce. - Behentrimonium Chloride: Gently detangles for easy-to-manage ...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: This weightless, non-greasy formula uses eight proprietary translucent conditioners that will not warp color or oxidize, which can make hair look brassy or dull. Made with the color-shielding Sealicon™ complex, it delive...
Color Security Conditioner for Fine Hair
 
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What it is: A texture spray that quickly provides sexy texture, volume, and style memory; formulated with moisturizers and heat protectant that won’t cloud or darken hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Heat Protection - Hold - Volumizing
Key Benefits: - Gives hair "guts" and volume - Won’t dull or darken color - Provides long-lasting style memory without stickiness
Highlighted Ingredients: - Hybrid Polymers: Give hair style memory and volume without stickiness. - Glycerin: Adds moisture to hair. - Zeolite: Natural, transparent micro-particles give hair texture and grip.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Get instant volume and long-lasting styling results. This unique texture spray has moisturizing properties and heat protectant, so strands don't "glue" together when heat styling. Ideal for color-treated hair, it won't c...
Style on Steroids Color-Safe Texture Spray
 
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What it is: A futuristic foam that bulks up fine, thin, flat hair without disturbing the cuticle so hair keeps its glow and looks and feels thick, healthy, and luxe.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine
Hair Concerns: - Thinning - Volumizing - Color Safe
Key Benefits: - Visibly thickens, adds long-lasting weightless volume - Won't dehydrate or damage cuticle layer - Bodifies and gives hair grip
Highlighted Ingredients: - Proprietary Polymer Complex (Inflatable Molecular-Chain Technology): Visibly creates weightless, strand-thickening bulk on hair’s surface. - Bamboo Extract: Natural amino acids strengthen, protect color, and promote shi...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Unlike typical volumizers, this futuristic foam uses new volumizing tech to visibly add weightless bulk to the surface of each hair without dehydrating or damaging the essential cuticle layer. It delivers big, bold, sexy...
Xtra Large Bombshell Volumizer
 
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What it is: A game-changing alcohol-free blow-dry spray with heat protection that cuts drying time by 30 percent for faster, healthier-looking results.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Color Safe - Damage/Split Ends/Breakage - Color Fading
Key Benefits: - Faster, less-damaging blow-drying - With heat protection and hydrating, strengthening proteins - Prevents dehydration, damage, and color fading
Highlighted Ingredients: - Proprietary Crystal-Clear Polymer: "Shrink wraps" hair and squeezes out excess water for 30 percent faster drying time. - Hydrolyzed Keratin: Strengthens and prevents damage. - UV Protectant: Protects hair from UV dama...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: This alcohol-free spray helps save hair from dehydration, breakage, and color fading by cutting blow-dry time by 30 percent. Breakthrough polymer technology "shrink wraps" hair, squeezing out excess water to speed drying...
Speed Dry Blow Dry Spray

Living Proof

 
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What it is: An award-winning dry shampoo that actually cleans hair by absorbing oil, sweat, and odor while also adding body and texture.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Oiliness - Color Safe
Key Benefits: - Absorbs oil, sweat, and odor - Actually cleans hair - Delivers a fresh, time-release scent
Highlighted Ingredients: - Fast-Absorbing Powders: Blend of starch and a microporous mineral blend absorbs excess sweat and oil. - Powder Removal Active: Reduced particle adhesion to remove the powders and any visible residue. - Odor Neutralizer...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: This bestselling dry shampoo is loved for good reason: the brilliantly engineered formula uses fast absorbing powders to soak up and remove dirt and oil, providing targeted delivery where you need it most. Hair is left l...
Clinical Results: In a concept and use test of 200 people: - 9 in 10 users agree PhD Dry Shampoo keeps hair clean between shampoos - 8 in 10 users say PhD Dry Shampoo is better than other dry shampoos - The same majority of non-users agree PhD D...
Perfect hair Day (PhD) Dry Shampoo
 
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What it is: A versatile spray that turns up the volume or texture on different styles for an imperfectly perfect lived-in look and feel.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine, Medium, and Thick
Hair Concerns: - Heat Protection - Thinning - Volumizing
Key Benefits: - Instant, revivable, long-lasting volume and texture. - Heat protection up to 410°F (210°C). - Works on dry hair anytime, anywhere.
Highlighted Ingredients: - Volumizing + Texturizing Molecule: Delivers long-lasting volume and texture that won’t weigh down hair. - Blend of Micro-porous Minerals and Enzymatically Modified Starches: Gives hair lived-in texture and lightly absor...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Scientifically engineered to dial up any look, this finishing styler gives hair immediate and long-lasting volume, texture, and soft hold in just a few sprays. Instantly transforms the appearance of fine, flat, or thin h...
This product is an Allure Best of Beauty award winner.
Full Dry Volume and Texture Spray
 
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What it is: A medium-hold spray that can be used to set, style, and finish without stiffness—for touchable, brushable hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns: - Heat Protection - Hold - Shine
Key Benefits: - Sets, styles, and finishes damp or dry hair - Delivers flexible, touchable, and brushable hold - Heat protection (up to 410°F/210°C)
Formulation: Spray
Highlighted Ingredients: - Flexible Web Technology: Optimized for maximum versatility, allowing for use with damp or dry hair and multi-styling benefits and medium hold. - Conditioning Emollient: Adds lubricity, brushability, and shine. - Pant...
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-...
What Else You Need to Know: This spray is powered by Living Proof’s flexible web technology, which features a blend of firm and flexible polymers optimized to set, style, and finish. Vitamin B5 adds softness and shine while conditioning emollients ...
Style Lab Flex Hairspray
 
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What it is: A lightweight heat protectant spray that delivers touchable, soft smoothness that lasts up to 48 hours.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Key Benefits: Heat Protection, Shine, and Straightening and Smoothing
Formulation: Spray
Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Smooths hair strands while keeping the hair cleaner, longer. - Lightweight Emollient Blend: Smooths hair, enhances shine, and makes it easier to brush all while keeping hair touc...
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and mineral oil. This product is also vegan and cruelty-free.
What Else You Need to Know: Powered by their patented Healthy Hair Molecule (OFPMA), Living Proof has created a new solution for smoothness that protects hair from heat without weighing it down, or making it stiff or sticky. This versatile formula ...
Perfect Hair Day Heat Styling Spray
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What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, and Wavy
Hair Concerns: - Thinning - Volumizing - Damage, Split Ends, and Breakage
Key Benefits: - Gives Hair Volume - Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash - Removes Dirt, Sweat, Oil, Pollution, and Product Buildup
Highlighted Ingredients: - Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping. - Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair. - Phyantriol: Preserves hair color and reduces dam...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from st...
Clinical Results: In a laboratory test of Full Shampoo and Conditioner: - Hair showed double the volume compared to untreated hair
In a 200-person consumer-use test: - 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use - 88% of consumers agreed their hair has healthy movement after just one use
Full Shampoo
 
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What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.


Hair Type: Fine


Hair Texture: Straight, Wavy, Curly, and Coily


Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage


Key Benefits:
- Gives Hair Volume
- Leaves Hair Bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup


Highlighted Ingredients:
- Hemisqualane: Helps to seal the cuticle, leaving hair silky and shiny
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.


Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...


What Else You Need to Know: It's powered by amaranth peptides, which plump hair fibers while hemisqualane, a sugarcane-derived emollient, helps seal the cuticle. Phytantriol preserves color and protects hair from heat styling. Hair is left bouncy, ...


Clinical Results: In a laboratory testing of Full Shampoo and Conditioner:
- Hair shows double the volume compared to untreated hair


In a 200-person consumer-use test:
- 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
- 88% of consumers agree their hair has healthy movement after just one use
Full Conditioner

Hair tools

 
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What it is: A professional straightening and curling iron that uses exclusive steam technology and an integrated comb to transform and style all hair types to perfectly straight or natural waves.


Hair Type: Straight, Wavy, Curly, and Coily


Hair Texture: Fine, Medium, and Thick


Hair Concerns:
- Curl Enhancing
- Straightening
- Helps Reduce Frizz


Key Benefits:
- Straightens hair or creates beachy waves
- Up to 24 hours of frizz control


What Else You Need to Know: The key features of the Steampod Flat Iron & Styler are:


Steam Technology: Surrounds hair with steady distribution of steam while never getting hair wet.
Three Heat Settings: 350°F, 390°F, and 410°F, with intelligent heat control that checks temperature up to twice per second for steady temperature.
Integrated, Leak-Free Water Tank: Allows you to style a full head of hair (up to 600 feet) without having to refill.
Integrated, Removable Comb: Detangles hair while styling and holds hair in place while straightening or creating waves.
360° Extra-Long, Rotating Cord: Creates hassle-free waves, while hard anodized, high-resistance floating aluminum plates provide even pressure all over the hair.


Clinical Results: In a test comparing Steampod without steam and comb (heating plates only) to using exclusive steam and comb technology, it was found to style hair:
- 2x faster*
- 2x smoother*
After 15 uses with steam and integrated comb vs. Steampod heating plates alone:
- Up to 91% less breakage over time
Steampod Flat Iron & Styler
 
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What it is: A multi-styler curl, shape, smooth, and hide flyaways with no extreme heat—re-engineered barrels that now curl in both directions, brushes for straighter styles, and a new Coanda Smoothing dryer harness enhanced Coanda airflow for faster,...


Key Benefits:
-Dries and styles simultaneously
-Curl, shape, smooth, and hide flyaways
-Dry and style with no extreme heat


Dyson Airwrap™ Multi-Styler Complete Long—for Multiple Hair Types and Styles:
- New Coanda smoothing dryer: Multi-functional attachment that dries, smooths, and hides flyaways.1
- Re-engineered 1.2" Airwrap™ long barrel: Creates loose, bouncy curls or waves in longer hair. Now curl in both directions with one barrel.
- Re-engineered 1.6" Airwrap™ long barrel: Creates voluminous curls and waves in longer hair. Now curl in both directions with one barrel.
- Re-engineered Soft smoothing brush: Gently aligns and smooths fine hair with increased control, for straighter styles.2
- Re-engineered Firm smoothing brush: Smooths and shapes frizz-prone hair with increased control, for straighter styles.2
- Round volumizing brush: Volumizes and shapes fine, flat hair.
- Storage case: Neatly stores your Dyson Airwrap ™ multi-styler and its attachments.
- Filter cleaning brush: Quickly cleans your Dyson Airwrap™ filter.


If you want to know more:
Dries and styles simultaneously—with no extreme heat
- Some styling tools use extreme temperatures to break bonds in the hair and reset them in a new shape. This can cause permanent damage to the hair. The Dyson Airwrap™ multi-styler styles hair from wet to dry using Coanda airflow, not extreme heat....


The Coanda effect‚—style with air, not extreme heat
- The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect. It uses air to attract and wrap hair to the barrel, or surface of the brush.


Powered by the Dyson digital motor V9
- The 13-blade impeller spins at up to 110,000rpm, generating 3.2kPa. Powerful enough to produce the air pressure that creates the Coanda effect.


Intelligent heat control
- Measures airflow temperature over 40 times a second, intelligently controlling the heating element to prevent extreme heat damage.


Negative ions
- Charged particles in the airflow help reduce static in the hair.


Key controls
- Airflow speed: Three precise airflow speeds, to suit your styling
- Temperature control: Three precise heat settings
- Cold shot: Immediately deactivates the heating element, for cooler air to set your style


Copper storage case
- Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removable lid that is also a non-slip mat for your multi-styler.


Warranty: This product comes with a free two-year parts and labor warranty when you register your tool on the Dyson website.


Caveats:
1vs. original Dyson Airwrap™ styling attachments
2vs.original Dyson Airwrap™ Smoothing brushes
3vs.original Dyson AirwrapTM Smoothing brushes. For use on dry and straight(ened) hair


This product is an Allure Best of Beauty award winner.
Airwrap™ Multi-Styler Complete Long
 
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What it is: An ultra-versatile styler that transforms between a powerful, fast, hair dryer and an ultra-versatile multi-styler—with no heat damage.


Hair Texture: Straight and Wavy


Hair Type: Fine, Medium, and Thick


Hair Concerns:
- Frizz
- Heat Protection
- Straightening and Smoothing


Key Benefits:
- Style while you dry with no heat damage
- Curl, volumize, smooth, and dry
- For all Hairkind™


What Else You Need to Know: FlexStyle gives you ultra-fast and versatile performance while in a compact and lightweight form factor, at just over 1.5 lbs.


No heat damage: Giving you fast drying while maintaining low heat, measuring, and regulating temperatures 1,000x per second to ensure consistent air temperature. Rather than getting hotter as it runs, Shark minimizes heat exposure & regulates t...


It includes:
- Shark FlexStyle, two 1.25" Auto-Wrap Curlers
- Oval Brush, Paddle Brush
- Styling Concentrator attachments.
Shark FlexStyle™ Hair Blow Dryer & Multi-Styler for Straight & Wavy Hair
 
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What it is: A tool that combines the hot air of a blow-dryer with the structure of a round brush to create a smooth, shiny blowout with tons of volume in one simple step. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thi...
The Double Shot Blow-Dryer Brush
 
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What it is: A mini shower brush for styling, detangling, and helping curls clump for great definition.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Concerns: - Curl-Enhancing
Key Benefits: - Great for clumping curls and creating definition - Gently detangles curls, coils, and tight textures - Travel-friendly size
What Else You Need to Know: Perfect for on-the-go styling, the Pattern by Tracee Ellis Ross Mini Shower Brush is heavy-duty yet gentle on the hair. A secret tool to styling happy curls, the brush is built with premium features and a comfortable han...
Mini Shower Detangling Brush
 
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What it is: An eco-friendly silicone scalp massager that’s hygienic and suitable for wet or dry use to aid in cleansing of your scalp.
What Else You Need to Know: This plastic-free massager fits comfortably in your hand to mimic the feeling of a salon at home. Scalp massage is known to support circulation for healthy scalp and hair. The included hanging cord stores the massager in...
Silicone Scalp Massager - SEPHORA COLLECTION | Sephora