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Rare Beauty💄
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items What it is: A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable colo...
This product is an Allure Best of Beauty award winner.
Real results: 100% said it applies easily and wears evenly 100% said the texture is silky and glides on smoothly 100% said it stays in place upon application and is comfortable to wear 97% said the color blends seamlessly *In an independe...
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable colo...
This product is an Allure Best of Beauty award winner.
Real results: 100% said it applies easily and wears evenly 100% said the texture is silky and glides on smoothly 100% said it stays in place upon application and is comfortable to wear 97% said the color blends seamlessly *In an independe...
Soft Pinch Liquid Blush
What it is: A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with fou...
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with fou...
Positive Light Liquid Luminizer Highlight
What it is: A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: This innovative liquid-like cream bronzer stick melts into skin for a visible sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to softly sculpt the face. The non-...
Clinical Results:REAL RESULTS 100% said it blends seamlessly with fingers and does not settle into creases 98% said the texture is weightless and glides on smoothly 98% said product wears evenly and does not fade *In an independent consumer...
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: This innovative liquid-like cream bronzer stick melts into skin for a visible sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to softly sculpt the face. The non-...
Clinical Results:REAL RESULTS 100% said it blends seamlessly with fingers and does not settle into creases 98% said the texture is weightless and glides on smoothly 98% said product wears evenly and does not fade *In an independent consumer...
Warm Wishes Effortless Bronzer Sticks
What it is: A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients: - Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thic...
Clinical Results: In an independent instrumental study of 120 subjects: - 100% of all lash types had more length and volume - 95% of all lash types had more lift - 92% of all lash types had more curl
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients: - Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thic...
Clinical Results: In an independent instrumental study of 120 subjects: - 100% of all lash types had more length and volume - 95% of all lash types had more lift - 92% of all lash types had more curl
Perfect Strokes Universal Volumizing Mascara
What it is: A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless oils and spherical powders for a natural flush you can’t mess up. The ultralightweight, liquid-like cream melts on cont...
This product is an Allure Best of Beauty award winner.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless oils and spherical powders for a natural flush you can’t mess up. The ultralightweight, liquid-like cream melts on cont...
This product is an Allure Best of Beauty award winner.
Stay Vulnerable Melting Cream Blush
What it is: A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Formulation Type: Lip Gloss
Benefits: Hydrating
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Like a lip mask in a gloss, this ultra-cushiony, comfortable formula hugs lips with nourishing hydration while visibly plumping them with buildable color and shine. Made with a botanical blend of lotus, gardenia, and whi...
Formulation Type: Lip Gloss
Benefits: Hydrating
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Like a lip mask in a gloss, this ultra-cushiony, comfortable formula hugs lips with nourishing hydration while visibly plumping them with buildable color and shine. Made with a botanical blend of lotus, gardenia, and whi...
Stay Vulnerable Glossy Lip Balm
What it is: A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Coverage: Light
Finish: Radiant
Formulation: Liquid
SPF: SPF 20 and under
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Think no-makeup makeup in a bottle. This weightless, breathable, tinted formula blends like moisturizer into a blurred, hydrated, naturally radiant, and non-sticky finish that lasts. With built-in sun protection plus vit...
Clinical Results:
In an independent consumer study of 53 people:
- 100% said it glides on smoothly
- 94% said it evens out skin tone with a natural-looking finish
- 92% said skin appears smoother and that it’s comfortable to wear all day
Coverage: Light
Finish: Radiant
Formulation: Liquid
SPF: SPF 20 and under
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Think no-makeup makeup in a bottle. This weightless, breathable, tinted formula blends like moisturizer into a blurred, hydrated, naturally radiant, and non-sticky finish that lasts. With built-in sun protection plus vit...
Clinical Results:
In an independent consumer study of 53 people:
- 100% said it glides on smoothly
- 94% said it evens out skin tone with a natural-looking finish
- 92% said skin appears smoother and that it’s comfortable to wear all day
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently!
Clinical Results: In an independent consumer study of 56 people:
- 100% said it gives skin a healthy, natural-looking glow
- 100% said it gives skin a high-shine luminosity that doesn’t fade all day
- 100% said it doesn’t look ashy or powdery and flatters every skin tone
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
What Else You Need to Know: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently!
Clinical Results: In an independent consumer study of 56 people:
- 100% said it gives skin a healthy, natural-looking glow
- 100% said it gives skin a high-shine luminosity that doesn’t fade all day
- 100% said it doesn’t look ashy or powdery and flatters every skin tone
Positive Light Silky Touch Highlighter
What it is: A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Formulation Type: Lip Liner
Benefits: Hydrating and Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packa...
What Else You Need to Know: Define and shape lips with one-swipe color and a soft matte finish. With an incredibly smooth, balm-like glide that won’t skip or tug, this waterproof liner not only stays put all day without smudging, but it keeps your ...
Clinical Results: In an independent consumer study of 51 people: - 100% said it draws smooth, even lines - 100% said lips don’t feel dry and that it’s comfortable to wear - 100% said it helps prevent lipstick from feathering or bleeding
Formulation Type: Lip Liner
Benefits: Hydrating and Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packa...
What Else You Need to Know: Define and shape lips with one-swipe color and a soft matte finish. With an incredibly smooth, balm-like glide that won’t skip or tug, this waterproof liner not only stays put all day without smudging, but it keeps your ...
Clinical Results: In an independent consumer study of 51 people: - 100% said it draws smooth, even lines - 100% said lips don’t feel dry and that it’s comfortable to wear - 100% said it helps prevent lipstick from feathering or bleeding
Kind Words Lip Liner
What it is: A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-l...
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-l...
Liquid Touch Brightening Concealer
What it is: An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day. Formulation Type: Lip Stain Benefits: Long-wearing Highlighted Ingredients: - Jojoba Seed Oil: Moisturizes and crea...
Soft Pinch Tinted Lip Oil
What it is: A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash. Coverage: Light Finish: Radiant Formulation: Liquid Ingredient Callouts: Free of parabens, form...
Positive Light Under Eye Brightener
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. Skin Type: Normal and Combination Coverage: Medium Finish: Natural Formulation: Liquid Highlighted I...
Liquid Touch Weightless Foundation
What it is: A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agent...
Blot & Glow Touch-Up Kit
What it is: A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish. Formulation type: Liquid lipstick Benefits: Hydrating Ingredient Callouts: Free of sulfates SLS and SLES, p...
Lip Soufflé Matte Cream Lipstick
What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look. Formulation Type: Volumizing, Curling, and Lengthening Benefits: Long-wearing Highlighted Ingredients: - Cas...
Mini Perfect Strokes Universal Volumizing Mascara
What it is: A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort. Coverage: Light Finish: Natural Formulation: Loose Powder Ingredient Callouts: Free of parabens, ...
Always an Optimist Soft Radiance Setting Powder
What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day. Skin Type: Normal, Oily, Dry, Combination Concerns: Oil and Pores Highlighted Ingredients: - Hyal...
Mini Pore Diffusing Primer- Always An Optimist Collection
What it is: A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage. Brush Formulation: All Formulas Brush Coverage: Buildable Brush Handle Length: 4.25”
Liquid Touch Concealer Brush
What it is: An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin. Skin Type: Normal, Oily, Dry, Combination Highlighted Ingredients: - Niacinamide: Helps improve the appearance of skin. - Sodium Hyaluronate: Helps to keep ...
Always An Optimist 4-in-1 Prime & Set Mist
What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day. Skin Type: Normal, Oily, Dry, Combination Concerns: Oil and Pores Highlighted Ingredients: - Hyal...
Pore Diffusing Primer - Always an Optimist Collection - Rare Beauty by Selena Gomez | Sephora
What it is: A hydrating, nourishing balm with a buildable, light-to-medium dose of color and a natural dewy finish. Formulation: Lip Balm & Treatment Benefits: Hydrating Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes,...
With Gratitude Dewy Lip Balm
What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day. Formulation Type: Lipstick Benefits: Hydrating and Long-wearing Ingredient Callouts: Free of parabens, formalde...
Kind Words Matte Lipstick
What it is: An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyd...
Perfect Strokes Matte Liquid Liner
What it is: A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it. Brush Formulation: All Formulas Brush Coverage: Medium Brush Handle Length: 4.25"
Positive Light Precision Highlighter Brush
What it is: A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff. Brush Formulation: All formulas Coverage: Buildable Handle Length: 3.93”
Liquid Touch Foundation Brush
What it is: An ultrafine, glow-boosting mist, now in a portable mini size to hydrate, prime, set, and refresh your skin wherever you go. Coverage: Light Finish: Radiant Formulation: Liquid
Mini Always an Optimist 4-in-1 Mist - Rare Beauty by Selena Gomez | Sephora
What it is: A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application. Brush Formulation: Powder Brush Coverage: Buildable Bristle Type: Synthetic Ingredient Callo...
Always An Optimist Powder Brush
What it is: A sleek eyeshadow palette with seven rich, rosy shades in a range of lasting, crease-resistant finishes—inspired by the iconic Soft Pinch Liquid Blush. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, p...
Discovery Eyeshadow Palette - Give Yourself Grace
What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mi...
Weightless Eyeshadow Primer- Always An Optimist Collection
What it is: A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts. Ingredient Callouts: Free of parabens. It is also cruelty-free. What Else You Need to Know: This breakthrough putty glides on crea...
Brow Harmony Shape & Fill Duo
What it is: A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, min...
Brow Harmony Pencil & Gel
What it is: A limited-edition eyeshadow palette featuring six ultra-creamy, blendable, one-swipe shades in rich jewel-tone shimmers. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalate...
Magnetic Spirit Eyeshadow Palette
What it is: A cruelty-free eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control. Brush Formulation: All Formulas Coverage: Medium Handle Length: 4 inches Bristle Type: Synthetic Ing...
Stay Vulnerable All - Over Eyeshadow Brush