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Top Affordable Makeup That Actually Works ✨

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Looking for makeup that delivers quality without the high price tag? I’ve put together a list of affordable makeup products that perform just as well as high-end brands!
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1. e.l.f. Cosmetics

 
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Full-coverage, long-lasting concealer.
16-Hour Camo Full Coverage Concealer | e.l.f. Cosmetics
 
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Compact, versatile eyeshadow palettes.
Bite Size Mini Eyeshadow Palette - Travel Size | e.l.f. Cosmetics
 
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A lightweight foundation that provides buildable coverage and a natural finish. It’s great for everyday wear and offers a good range of shades.
Flawless Lightweight Liquid Foundation | e.l.f. Cosmetics
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These liquid lipsticks have a long-lasting matte finish, providing intense color while staying comfortable throughout the day.
Lipstick | Liquid, Satin and Matte Lipstick | e.l.f. Cosmetics
 
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This blush is a beautiful, soft pink shade that gives a natural, healthy flush to the cheeks. It blends easily and has great staying power.
Primer Infused Matte Blush Powder | e.l.f. Cosmetics
 
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This highlighter gives a soft, dewy glow that isn’t too intense but adds a natural radiance to the skin. Perfect for everyday wear.
Baked Highlighter | Best Drugstore Highlighter - e.l.f. Cosmetics
 
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A finely milled translucent setting powder that provides a smooth finish without looking cakey. It’s great for setting makeup and controlling shine.
High Definition Loose Powder | e.l.f. Cosmetics
 
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This brow pencil is easy to use, filling in sparse brows with a natural finish. It’s also affordable and comes with a spoolie on the other end for grooming.
Best Eyebrow Pencil - Instant Lift Brow Pencil | e.l.f. Cosmetics
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A refreshing setting spray that locks makeup in place and provides a dewy finish. It’s a budget-friendly alternative to higher-end setting sprays.
Lasting Makeup Mist and Setting Spray | e.l.f. Cosmetics
 
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A versatile cream stick that can be used on the eyes, cheeks, and lips. It’s perfect for an all-in-one product when you’re in a rush.
Monochromatic Multi Stick Makeup | e.l.f. Cosmetics
 
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While not strictly makeup, this affordable night cream helps hydrate and replenish your skin overnight, making it a great complement to your e.l.f. makeup routine.
Holy Hydration! Nourishing Night Cream - e.l.f. Cosmetics
 
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A smooth, pore-minimizing primer.
Poreless Putty Face Primer | e.l.f. Cosmetics
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2. Wet n Wild

One of the most budget-friendly brands at Ulta with great pigment payoff.
 
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A great drugstore foundation with a natural finish.
Photo Focus™ Foundation- MATTE – wet n wild Beauty
 
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These liquid lipsticks are a fan favorite for their intense pigment and comfortable, matte finish. They last a long time without feeling drying.
MegaLast Liquid Catsuit Matte Lipstick - Wet n Wild
 
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A precise, jet-black liquid eyeliner that delivers a bold line without smudging or fading. It’s perfect for creating dramatic eye looks.
MegaLiner® Liquid Eyeliner – wet n wild Beauty
 
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A soft, buildable blush with a natural, healthy flush. These blushes come in a variety of shades to suit different skin tones.
Color Icon Blush – wet n wild Beauty
 
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This mascara is perfect for adding volume and definition to your lashes. It’s also great for creating a bold lash look without clumping.
Mega Volume Mascara – wet n wild Beauty
 
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This highlighter provides a gorgeous, glowing finish that isn’t too intense. It gives a natural radiance to the skin, making it perfect for everyday wear.
MegaGlo™ Highlighting Powder – wet n wild Beauty
 
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These eyeshadow palettes are a great mix of matte and shimmer shades, offering great pigmentation and variety for different eye looks.
Eyeshadow – wet n wild Beauty
 
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This concealer provides great coverage to hide blemishes, dark circles, and redness. It’s formulated to work well under bright lights for a flawless appearance.
Photo Focus™ Concealer – wet n wild Beauty
 
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This setting spray is perfect for locking makeup in place while giving the skin a natural, dewy finish. It helps makeup stay fresh throughout the day.
Photo Focus™ Setting Spray – wet n wild Beauty
 
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Wet n Wild’s nail polishes come in a wide variety of colors and offer great coverage and shine. They’re perfect for creating fun, colorful nails on a budget.
Nail Color – wet n wild Beauty
 
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This primer water is a refreshing mist that helps hydrate the skin while prepping it for makeup. It can also be used throughout the day to refresh your makeup.
Photo Focus Primer Water- Cool As A Cucumber - Wet n Wild
 
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A traditional lipstick that comes in a wide variety of shades, from nudes to bold reds, offering creamy texture and rich pigmentation.
Mega Last Matte Lip Color – wet n wild Beauty
 
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This contouring palette contains a matte contour powder and a light, brightening powder, making it easy to sculpt the face.
MegaGlo™ Contouring Palette – wet n wild Beauty
 
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For those with oily skin, this setting spray helps mattify and lock makeup in place for a longer-lasting, shine-free look.
Photo Focus Matte Setting Spray – Matte Appeal - Wet n Wild
 
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These makeup wipes are effective at removing makeup, even waterproof formulas, while being gentle on the skin.
A Pack Of Cards Makeup Remover Towelettes - Wet n Wild