I love finding beauty products that are both affordable and effective! Everything on this list is under $20 and has earned a permanent spot in my makeup bag. Whether you’re building your kit on a budget or just love a good deal, these are my top pick...
Sections
6
Primers
Foundation
Concealers
Lipsticks
Mascara
Brushes & Tools
Primers
This primer changed my makeup game. It gives a dewy, sticky base that grips foundation like glue. I have combo skin and this keeps my makeup in place all day without looking greasy.
Great for: Normal to combination skin
Price: ~$10
e.l.f. Power Grip Face Primer
This one is super basic but does its job. It smooths everything out and slightly fills in pores. Perfect for minimal makeup days.
Great for: Oily to normal skin
Price: ~$6
High-Adherence Silicone Primer - Makeup - The Ordinary
Feels like a dupe for high-end primers. It blurs pores instantly and feels silky on the skin.
Great for: Oily and textured skin
Price: ~$8
I use this when my skin feels tight or dehydrated. It’s light, fresh, and gives a natural glow.
Great for: Dry to normal skin
Price: ~$11
Skin Quench Hydrating Primer - Milani Cosmetics
It smells sweet, feels soft, and gives a slightly blurred, hydrated finish. On days when my skin feels dry, this is my go-to.
Great for: Dry or sensitive skin
Price: ~$17
NYX Professional Makeup Marshmellow prajmer - Lilly Drogerie
Foundation
This one blends like a dream and the shade range is insane. It gives me medium coverage with a natural finish that looks like skin. Doesn’t cling to dry patches either.
Great for: Normal, dry, and mature skin
Price: ~$13
True Match Super-Blendable Foundation - L'Oréal Paris
A staple in my makeup drawer. It controls oil without drying me out. I wear it when I want a matte finish that lasts all day.
Great for: Oily to combination skin
Price: ~$9
Fit Me® Matte + Poreless Foundation Makeup - Maybelline
Very underrated! It has a light-to-medium coverage that feels comfortable and looks soft and smooth. Perfect for everyday.
Great for: Normal to dry skin
Price: ~$6
Flawless Lightweight Liquid Foundation | e.l.f. Cosmetics
This one always photographs beautifully. It gives a matte, slightly full-coverage finish. I do notice a paint-like smell at first, but it goes away.
Great for: Oily to combination skin
Price: ~$7
photofocus Dewy Lumineux tečni puder- 1111519E Soft Ivory, 28 ml
Super impressed with this! It feels like a serum, blends beautifully, and leaves a dewy finish. I use it when I want glow without greasiness.
Great for: Dry, dehydrated, or sensitive skin
Price: ~$11
My ride-or-die for under-eyes. It’s lightweight but still covers dark circles really well, and the sponge tip makes it super easy to apply. Never creases on me.
Great for: Dry or mature under-eye skin
Price: ~$10
Maybelline New York Instant Anti-Age Eraser Korektor 1 Light
This one gives full coverage but doesn’t dry out my skin. I love using it on both blemishes and under my eyes. It blends fast and doesn’t cake.
Great for: Normal to dry skin
Price: ~$7
Hydrating Camo Concealer | e.l.f. Cosmetics
Very easy to work with and great for brightening the under-eye area. It’s not super full coverage, but perfect for light makeup days.
Great for: Normal to combination skin
Price: ~$6
Tečni korektor NYX Professional Makeup HD Photogenic Concealer ...
It covers EVERYTHING. I use it on breakouts and redness and it stays put all day. It’s a hidden gem.
Great for: Oily or blemish-prone skin
Price: ~$6
Super creamy and blends like butter. I use the peachy shades to correct dark circles and the beige tones for spot concealing. Also great for contouring!
Great for: All skin types
Price: ~$5
L.A. Girl HD PRO korektor - porcelain - Magic Beauty
Lipsticks
This stays on forever. I can eat, drink, talk all day and it doesn’t budge. It’s a bit sticky at first but once it sets, it’s locked in. My fave shade: Lover.
Great for: Long wear, oily or combination lips
Price: ~$10
SUPER STAY MATTE INK tečni karmin za usne – 120 Artist ... - DM
These feel so light on the lips, almost like whipped mousse. They’re not drying at all and fade beautifully. Love wearing Cannes for everyday.
Great for: Dry lips or anyone who hates heavy lipstick
Price: ~$7
NYX Professional Makeup Tečni mat ruž za usne Soft Matte 60-Leon
This feels super creamy and high-end. The finish is satin—not too shiny, not matte—and it’s really comfy for all-day wear.
Great for: All skin/lip types
Price: ~$9
O FACE Satin Lipstick | e.l.f. Cosmetics
Super easy to apply and the shades are so cute. They’re slim, so perfect for throwing in your bag. I love how smooth they go on.
Great for: Beginners, normal lips
Price: ~$8
Lippie Stix® - ColourPop
This is a drugstore classic. Rich color, smooth application, and actually moisturizing. I’ve repurchased the nude shades several times.
Great for: Normal to dry lips
Price: ~$7
Color Statement Lipstick | Milani Cosmetics
Creamy, classic, and never fails. I love how it feels hydrating and gives that polished look. Great if you want shine without gloss.
Great for: Dry or mature lips
Price: ~$9
Super Lustrous™ Lipstick - With Moisturizing Formula! | Revlon
Mascara
My holy grail. It gives a full, fanned-out lash look without clumping. It holds curl really well, even on my straight lashes.
Great for: Straight or short lashes
Price: ~$10
Maybelline New York Lash Sensational maskara za oči - Lilly Drogerie
This mascara is unreal for the price. It adds crazy length and volume and doesn’t smudge throughout the day.
Great for: Thin or sparse lashes
Price: ~$5
I use this when I want sky-high lashes. The wand is super thin, so it catches every tiny lash and makes them look twice as long.
Great for: Short lashes, lower lashes
Price: ~$11
L'Oreal Paris Telescopic lift maskara | Lilly Drogerie OnLine
This one gives me thick, bold lashes instantly. It’s my go-to when I’m in a rush and need something quick that works.
Great for: Naturally long but fine lashes
Price: ~$9
Lash Blast Volume Mascara | COVERGIRL®
Super lightweight, defines lashes really well without feeling heavy. I use it on “no-makeup” days when I just want a clean, natural look.
Great for: Sensitive eyes or natural makeup looks
Price: ~$4
wet n wild MEGA LENGHT maskara, 8 ml | dm.rs
Brushes & Tools
This is my favorite beauty sponge ever. It blends foundation and concealer beautifully, and the flat side is perfect for pressing in powder. I always keep a few backups.
Great for: All skin types, especially for seamless blending
Price: ~$6
Miracle Complexion Sponge | RealTechniques.com
Super dense, super soft, and perfect for buffing in liquid or cream foundation. I love how quickly it blends everything out without streaks.
Great for: All skin types
Price: ~$7
Ultimate Blending Brush | e.l.f. Cosmetics
This brush is huge and fluffy — amazing for setting your face or applying bronzer to the neck/chest. I use it daily for loose powder.
Great for: Sensitive skin, light powder application
Price: ~$9
Full Powder Makeup Brush – EcoTools Beauty
Don’t let the price fool you. This brush is soft and actually works really well for applying liquid foundation or even masks.
Great for: Beginners or budget-friendly routines
Price: ~$2
Foundation Brush – wet n wild Beauty
Surprisingly good quality for the price. I use this set when traveling or for quick touch-ups at home. You get face and eye brushes in one bundle.
Great for: Starters, travel kits, all skin types
Price: ~$9