Big in the K-beauty and skin cycling crowd.
Why it works: Ultra-soothing for sensitive or damaged skin; great for barrier repair.
SoonJung Hydro Barrier Cream (Tube) 75ml
Dermatologist approved + high Amazon ratings
Why it works: Repairs skin barrier, works for all skin types.
Toleriane Double Repair Face Moisturizer - La Roche-Posay
Budget-friendly dupe for high-end creams.
Why it works: Affordable eye cream with great ingredients (HA, Peptides, Cucumber and Green Tea extracts, Shea Butter, etc.)
Holy Hydration! Hydrating Skincare for Dry Skin - e.l.f. Cosmetics
Great dupe for high-end calming moisturizers.
Why it works: Lightweight hydration with soothing oats for irritated skin.
Aveeno Face Calm and Restore Oat Gel Moisturiser 50ml - Tesco
Popular with skincare beginners and budget buyers.
Why it works: Targets acne, pores, and oil control.
The Ordinary Niacinamide 10% + Zinc 1%
Part of the double cleanse routine—big in skincare TikTok.
Why it works: Solid balm-to-oil cleanser that melts makeup gently.
All Clean Balm 120ml - Heimish US Official
Colorful packaging + barrier-care focus = very Gen Z friendly.
Why it works: Strengthens skin barrier with ceramides + niacinamide.
Hydrating Serum - BYOMA
Vitamin C is always hot in skincare and this one is clean + affordable.
Vitamin C Skincare Products, Serums, Moisturizers & More - Derma E