My favorite products owned or curated by celebrities 🤍
Leah Kateb from Love Island USA is the Chief Creative Officer and “Refounder”
Skylar Perfume: Pomegranate Princess
Hailey Bieber is the creator of Rhode and sold the company to Elf in 2025 for a deal worth up to $1 billion
Rhode
Mikayla Nogueira is co-founder of POV Beauty and her co-founder is Ani Hadjinian who worked in leadership with brands such as Tom Ford beauty, Bobbi Brown Cosmetics, etc.
POV Beauty: vault (k)it
Selena Gomez is founder and creator of Rare Beauty and still owns the brand today- the liquid blush is a game changer
Rare Beauty: Violet Faves Mini Cheek & Lip Trio
Ashley Tisdale launched Being Frenshe in 2022 and is listed as the founder! Haircare came in 2025 and is personal to Ashley because she was diagnosed with alopecia in her 20s after years of damaging her hair.
Frenshe: Being Frenshe Cashmere Vanilla Women's Hair, Body & Linen Mist Body Spray with Essential Oils - 5 fl oz
Shay Mitchell created BEIS and launched it in 2018- partnered w Beach House Group to develop the brand. Shay still owns part of the brand.
BEIS: The Duffle in Espresso
Jessica Alba co founded the brand in 2011 after trying and failing to find products that were healthy for her kids. The brand started w diapers and household products and has developed into beauty and haircare as well. The company is now public meani...
The Honest Company: Sensitive Conditioner10 fl oz + Face & Body Lotion8.5 fl oz + Bubble Bath12 fl oz + Detangler4 fl oz + Shampoo + Body Wash 10 fl oz
Halsey is the founder of about-face and launched the brand in 2021.
about-face: CHERRY PICK LIP SHIMMER
Safely was founded by Kris Jenner and Emma Grede and launched in 2021.
Safely: Multi-Surface Universal Cleaner, Rise Scent, 20 fl oz
Harry Styles founded Pleasing in 2021 which started as nail polish and expanded over the years
Pleasing: Happy Accident
Draper James is confounded by Reese Witherspoon and named after her grandparents!
Draper James: Sara Pajama in Wild Rose
Mary Kate and Ashley founded The Row in the 2000s and they had a goal to create the perfect luxury white tee
The Row: Large Kit Tote Bag
Reale Actives is a company founded by Alix Earle after her own personal struggle with skin issues
Reale Actives: Go Deep
Lady Gaga founded Haus Labs in 2019!
Haus Labs: Triclone™ Skin Tech Foundation
Ariana Grande founded rem beauty in 2021
r.e.m. beauty: the prima palette
Kourtney Kardashian founded Lemme and these are a go to
