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TikTok Viral Makeup Products
21
items All TikTok viral products that have or *have had* the rave!
Sections
4
Viral Primers
Viral Foundations
Viral Concealers
Viral Powders (Loose)
Viral Primers
The ultimate viral primer!! This power grip primer is loved by many- and does its job best. Supper affordable and lives up to its name!! A must have in everyone’s makeup collection.
Power Grip Primer - e.l.f. Cosmetics
THE viral primer for the skincare girlies who want to have a hydrated base under their makeup! This is perfect for when you don’t want to break out, or you have trouble getting low doses of niacin-amide into your routine!
Power Grip Primer + 4% Niacinamide | e.l.f. Cosmetics
Another viral primer that I loove! While it can be a hit or miss, depending on your skin type, when it hits it’s absolutely the best! Keeps your skin hydrated without drying out, even with “dry” makeup products. Perfect if you’re going for a dewy mak...
Milk Makeup Hydro Grip Gripping Primer - Sephora
Viral Foundations
THE Fenty Beauty Skin Blurring tint! While this may not seem like a foundation, the coverage is SO there. This skin tint also went viral for “never running out” as the product seems never ending. Definitely a top 3 on my favorite Fenty products!
Eaze Drop Blurring Skin Tint — 20 | Fenty Beauty
THE Elf Soft blurring foundation! This is perfect when you’re looking for something that’s not too heavy while still having some coverage. Definitely perfect for the “no makeup, makeup” look!
Soft Glam Satin Foundation - e.l.f. Cosmetics
THE Nars Liquid foundation! Used by many MUA’s and often used for professional makeup. Full coverage and lives up to its name- pair it with the Nara Concealer and you have a professional under eye.
NARS Foundation Makeup: Liquid, Powder, Matte
THE pore-less matte Mabelline concealer. This is a perfect, high coverage and budget friendly concealer! There’s also different types for different skin types ex-(oily, combination, dry.. etc) so it pairs with your skin needs! So many shades with man...
Matte Foundation & Liquid Foundation Makeup - Maybelline
THE haus of labs foundation! Highly recommended if you’re in need of high coverage, keeps your skin hydrated and can be used for both matte and dewy makeup! You don’t even need to use alot for the full coverage effect- a little goes a long way.
Complexion Enhancing Foundation and Powder - Hauslabs.com
Viral Concealers
THE viral born this way concealer! I even use this in my everyday makeup routine. It’s full coverage, and blends like butter. The only downside is that the shades are a bit on the yellow side, so if you’re pale, this might not be for you. Otherwise i...
Born This Way Super Coverage Multi-Use Concealer - Too Faced
Suuuch a lightweight concealer while being full coverage. While it’s been “hit or miss” on TikTok, it does such a good job at covering dark circles. It has multiple shades (cool,warm and olive)!
Vanish™ Airbrush Concealer - Hourglass Cosmetics
THE viral huda concealer!! While vida can be a *bit* expensive, her brand absolutely NEVER misses. Pair this with the Laur Mercier loose powder, or the Hudson beauty loose powder and you’ve got yourself the perfect under eye.
Concealer - Huda Beauty
THE viral elf concealer! Perfect for beginners and budget friendly. A dupe for the Born this way concealer. So many shades with a large range of undertones.
Make sure you use a hydrated primer so it doesn’t crease
16-Hour Camo Full Coverage Concealer | e.l.f. Cosmetics
THE viral tarte concealer! I received a mini sample of this, and it’s medium coverage. Not too much and not too little. Pair it with Laura Mercier loose powder and you have the perfect natural under eye.
Face Concealer | Tarte™ Cosmetics
THE viral kimchi concealer!! This blew up on the TikTok shop and I had to get one of my own. Not only is it a concealer, it can also be used as a color corrector in multiple shades! It’s also a matte concealer.
The Most Concealer - KimChi Chic Beauty
THE Nars concealer used by multiple MUA’s. Perfect if you’re looking to build, and go for the “professional makeup” look. So full coverage and can be used as a foundation too!
Soft Matte Complete Concealer | NARS Cosmetics
Viral Powders (Loose)
THE #1 Huda Beauty loose powder! This is a world-wide favorite, mine as well. It gives such a matte finish to your base- and won’t leave you “ashy” either! The difference is an actual jaw-dropped. Comes in many shades for your specific undertone.
Easy Bake Loose Baking & Setting Powder - HUDA BEAUTY
THE Laura Mercier Loose setting powder. I honestly think this is one of the best loose powders on the market- it gives such a natural finish with many shades; no matter the look you’re going for. Super versatile and lives up to its name!! This loose ...
Translucent Loose Setting Powder - Laura Mercier
THE Airspun loose powder, this powder went viral a few years ago- but she very much lives up to her name. Super translucent with no “ashy effect” including multiple shades. This product also smells really good compared to other loose powders.
Coty Airspun Loose Face Powder, Translucent
THE Kimchi Loose powder is definitely a fan favorite-! Pair it with the kimchi concealer and you have a perfect under eye. Super blurring and leaves you with airbrushed makeup!
PUFF PUFF PASS SET & BAKE POWDER - 03 Translucent
THE One size powder by the one and only Patric star! This powder is definitely in the top three for best setting powders- leaves you looking like a blurred filter and does not leave you looking chalky or ashy.
Ultimate Blurring Setting Powder | ONE/SIZE by Patrick Starrr
THE Fit-Me loose powder. A perfect dupe for the Huda Beauty loose powder! Budget friendly and the shade range is very flexible. This is the best drugstore loose powder!!
Fit Me® Loose Finishing Powder Face Makeup - Maybelline