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Drugstore Makeup Recs 💄

14 items

Kylie Heintzelman

Drugstore makeup that I wear almost daily! Mostly cruelty free picks with prices that range from $7-14. All these beauty faves don't break the bank but wear well and offer versatility to create every look from no-makeup makeup to full glam.

Sections

Face Card 💳

Eyes & Brows

Lips 👄

Face Card 💳

Create a flawless base with affordable products that provide great coverage and a flawless finish.

Lightweight serum concealer that works for under eyes and the full face. It doesn’t crease under the eyes, lasts through the day, and offers buildable coverage that works for all skin types.

NYX Bare With Me Hydrating Face & Body Concealer Serum

Beautiful finish and PIGMENTED. I've had this blush for almost a year and the tube is still nearly full! I just need a tiny dot on both cheeks and it blends out to the perfect berry flush.

e.l.f. Costmetics Camo Liquid Blush

A great everyday foundation with medium to full coverage. I love how affordable this foundation is while also being versatile enough for sheer everyday coverage or a full beat.

Wet n Wild PhotoFocus Liquid Foundation

It's so hard to find a drugstore contour that is actually a contour. This one actually has cool/grey undertones which is exactly what you want to create shadows. Excellent coverage and it blends out beautifully without getting patchy when other makeu...

e.l.f. Cosmetics Halo Glow Contour Beauty Wand

Affordable translucent setting powder. This is talc-free so it doesn't enhance lines under the eyes and it comes in a large container that lasts me nearly an entire year.

Airspun Loose Powder

This primer works great to help makeup grip especially for my oily skin. It gets tacky quickly and creates the perfect finish with water based concealers and foundations.

e.l.f. Cosmetics Power Grip Primer

This primer provides the same gripping power as the original Power Grip Primer with the added brightening effect of niacinamide.

e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide

Eyes & Brows

I keep my eyes fairly simple most of the time: bold brows, a quick wing, and mascara. These options are great for everyday but also offer the versatility to create more dramatic eye looks!

Perfect for adding color to fill out the ends of eyebrows. It's longlasting and doesn't rub off easily.

L'Oréal Unbelieva-Brow Longwear Brow Gel

My all time favorite liquid eyeliner! Highly pigmented with a brush tip that allows for precise application for everything from a quick everyday wing to bold graphic eyeliner.

NYX Epic Ink Waterproof Liquid Eyeliner

Great mascara for providing length without looking clumpy. It lasts all day without undereye fallout but also washes off easily with a cleansing balm or makeup remover!

e.l.f. Cosmetics Lash XTNDR Mascara

A perfect size for travel with color options for any number of looks! The cool tone of taupes are perfect for fair and cool to neutral skin tones and the shade “python” is cool enough to double as a powder contour!

ColourPop That's Taupe Pressed Powder Palette

Lips 👄

Emphasize your lips with these beautiful everyday options. From full coverage lipstick to sheer lip oils, these products are versatile and affordable.

A perfect everyday lipstick! Full coverage without being too matte and cakey. These lipsticks have a creamy finish that isn't glossy or shimmery, so they're perfect on their own or with a lipgloss.

ColourPop Cami Lippie Stix

Hydrating lip oil that doesn't feel greasy or heavy on the lips. Perfect for everyday and easy reapplication throughout the day. It offers just enough tint to be noticeable but sheer enough to reapply as needed.

NYX Fat Oil Lip Drip Vegan Lip Oil

Great for creating a quick lip line to enhance your lip shape and create a full lip look. Glides easily and lasts a long time!

ColourPop Long-Lasting Lippie Pencil