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Best Makeup Discoveries of 2025 [Lightning Round]

Purple Star emoji 20 items
I’m big on natural makeup and like to own products that work for every occasion. These are my new(ish) holy grail makeup and priming products that I can’t get enough of and that I’m definitely taking into 2026. New discoveries only.
Sections
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Priming

Skin type: combination (oily T-zone)
 
Mae Z profile picture
Never in my life did I think I would ever stop blotting my nose all day until I tried this. I use shade translucent with or without makeup. A little goes a long way.
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Translucent
 
Mae Z profile picture
Best priming moisturizer I’ve ever used. Doesn’t pill no matter how much skincare went on before it. Adds a subtle glow.
Dewy Milk Moisturizer - Tatcha
 
Mae Z profile picture
The best product to add more glow to my base particularly on the top of my cheekbones. I don’t think it’s particularly blurring but makeup lays beautifully on top of it.
Iconic London Underglow Blurring Primer
 
Mae Z profile picture
My favorite undereye gel before concealer. Doesn’t need time to dry before you can go in with makeup over it.
Dieux Auracle Eye Serum

Complexion

Natural complexion that lasts
 
Mae Z profile picture
Longest lasting and most natural looking base. Glass skin in a bottle without being too glowy where you look oily. Online shade match was off so I ended up buying two shades (4 and 6).
Victoria Beckham Foundation Drops - Shades 4 and 6
 
Mae Z profile picture
This locks everything and prevents transfer. Too heavy for everyday use.
One/Size by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray
 
Mae Z profile picture
This works best in between layers of makeup and to melt powders at the end. The key to a natural looking base.
ONE/SIZE by Patrick Starrr Powder Melt Glass Setting Spray
 
Mae Z profile picture
Shade 44 is my new holy grail. Glowy without huge glitter chunks and lays beautifully on top of any base. Huge compliment getter.
MAKE ME BLUSH BOLD BLURRING BLUSH - SHADE 44
 
Mae Z profile picture
The bronze shade is the only bronzer I wear.
Saie Glowy Super Gel - Bronze Shade
 
Mae Z profile picture
Not too orange, not too grey. Just perfect- especially for nose contour.
Westman Atelier Face Trace Cream Contour Stick in Biscuit
 
Mae Z profile picture
This has replaced my favorite (and discontinued) Givenchy powder. Never cakes or settles in my fine lines. I prefer it for undereye than on my oily t-zone.
Makeup by Mario SurrealSkin Soft Blur Setting Powder in Neutral Light

Eyes

Huge compliment getters
 
Mae Z profile picture
This is my new Urban Decay space cowboy. Endless compliments.
Kulfi Eye Shadow in Sitara Sparkles
 
Mae Z profile picture
My favorite eyeliner discovery of 2025. Super creamy and blendable but doesn’t budge once set. Upper and lower lash line only - I don’t recommend it for tightlining if you have watery eyes. All shades are gorgeous.
Victoria Beckham Satin Kajal Liner

Lips

Your-lips-but-better favs
 
Mae Z profile picture
This is the nicest lipstick formula I’ve come across in a while. Hybrid lipstick and lip balm in gorgeous shades. My favorite everyday go-to is shade 120.
Rouge Dior On Stage - Shade 120
 
Mae Z profile picture
This is my favorite your lips but better shade. Doesn’t feel heavy or sticky.
Eadem Le Chouchou Lip Balm in Guava Fresca
 
Mae Z profile picture
The perfect bitten lip look. So easy to apply and reapply without a mirror. The color range is perfect. My new holy grails.
Violette_fr Bisou Balm - Bêtise and Calisson

Brows

Best suited for a natural brow look
 
Mae Z profile picture
Granite is a better color match for my brow hairs but I use Brown for a more natural look. The brow pen is the thinnest I’ve seen which gives the best hairlike strokes. Can’t live without this now and it has replaced my urban decay brow blade.
Valentino Brow Trio - Brown
 
Mae Z profile picture
I love the size of this and while the formula is very comparable to other brow products on the market, I’ve never encountered a more perfect shade than Brown Black where it’s not super black but not a warm toned brown either. Just perfect.
Kosas Brow Pop Nano in Brown Black

Storage/Travel

 
Mae Z profile picture
I got this on sale for Black Friday and I can honestly say it’s the smartest layout I’ve come across in a vanity case. Super chic too and the material is super durable and wipe-able.
Anya Hindmarch Logo Vanity Kit
 
Mae Z profile picture
I use this to pack any makeup or skincare products made of glass or that tend to leak (looking at you CT contour wands!). I have the non cross body versions.
Away Mini