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Viral Beauty Now: Trending Picks from Sephora & YesStyle
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items From TikTok-famous lip oils to K-beauty cult cleansers, these picks are all about performance, aesthetics, and hype. Tap in, discover your new favorites, and level up your routine with products that actually deliver.
Selena Gomez’s cult-favorite blush continues to dominate with its blendable pigment, natural skin-like finish, and long-lasting wear.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
This hybrid product doubles as a luminous primer, highlighter, or sheer base—delivering soft-focus radiance without looking oily. A staple in the “clean girl” trend and a favorite among beauty influencers.
Charlotte Tilbury Hollywood Flawless Filter
Combining hydrating hyaluronic acid, brightening niacinamide, and a sheer tint, these drops add instant warmth and radiance. A skincare-first, makeup-second hybrid beloved on TikTok.
Watermelon Glow Niacinamide Hue Drops Serum - Glow Recipe
This luminous lip gloss delivers a high-shine “tanghulu” effect with a nourishing, non-sticky formula—smooth over lip texture and hydrating without settling into lines. Highly praised by YesStyle users.
romand - Glasting Color Gloss - 6 Colors
A top-selling primer on YesStyle, this crease-proof base keeps eye makeup vibrant and smooth all day. Invisible under shadow but a hero for longevity and pigment payoff.
The Saem - Saemmul Eye Primer
This peel‑off lip stain leaves a long‑wear color that feels like your natural pout—celebrity-endorsed (Kyle Richards, Katy Perry) and editor-approved for lasting vibrancy and sleek finish
WONDER BLADING Peel & Reveal Lip Stain Kit - WONDERSKIN
Creamy pigment + powder finish in Instagram-worthy shades like “She’s Flushed” and “She’s Giving.” Offers ultra buildable blush.
PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo
A dual-use lip & cheek stain with a refreshing gel feel—long-lasting, versatile, and adored on TikTok.
Cooling Water Jelly Tint Lip + Cheek Blush Stain - MILK MAKEUP
Hydrating cherry oil gloss that feels luxe, looks shiny, and enhances natural lip tone.
DIOR Addict Lip Glow Oil
Universally flattering shimmer gloss with high hydration and comfort. Beloved by all skin tones.
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
TikTok favorite for shade, smoothness, and glossy yet wearable comfort. Also notable in Byrdie’s viral picks.
Lip Butter Balm - Summer Fridays
Satin lightweight base adored by pros—offers natural radiance plus buildable coverage.
Armani Beauty Luminous Silk Natural Glow Foundation
Crowned by Reddit beauty communities for its elongating, clump-resistant formula—Delivers natural yet defined lashes with a dual-sided wand for length and volume.
ILIA Limitless Lash Lengthening Clean Mascara
Creates a false-lash effect—dramatic volume, buildable layers, and zero fallout. Editors call it a drivable statement mascara that rivals extensions. Perfect for bold lash content.
Macstack Mascara - MAC Cosmetics
Use daily to boost lash and brow growth with hemp seed extract, peptides, and quinoa. Affordable, clean, and delivers noticeable fullness—no hot tools needed.
Milk Makeup KUSH Lash & Brow Enhancing Serum
TikTok-favorite for achieving soap-brow hold—water-resistant, sculpting power without residue, and iconic for laminated arch effect.
Brow Freeze Styling Wax - Anastasia Beverly Hills
Budget clear mascara that doubles as both brow gel and lash coater—buildable, wet formula with a lightweight finish. Frugal-friendly and multi-use hero.
e.l.f. Cosmetics - Clear Brow & Lash Mascara
Ilia’s first-ever powder blush, inspired by the Gaussian blur effect, featuring the brand’s proprietary Soft Focus Complex to diffuse pores and soften skin texture for up to 12-hour wear
ILIA Soft Focus Blurring Blush - Talc-Free Powder Blush
A Reddit and Sephora cult favorite that gives fluttery, curved lift with no clumps. Excellent for straight lashes and sensitive eyes alike
Lancôme Lash Idôle Lengthening & Volumizing Mascara
Celeb-loved and widely praised for its invisible band’s ability to blend with natural lashes, offering realistic fullness and length that feels and looks natural. Reusable up to 20 times.
Best False Eyelash
Game-changing for beginners—no trimming needed, easy applicator, and lightweight silk fibers deliver a soft, dreamy flutter.
Velour Lashes Effortless Kit - No Trim No Measure Natural Lash Kit