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Affordable Viral K-Beauty Finds (YesStyle Gems!)

Purple Star emoji 21 items
This is my go-to K-beauty makeup list when I want a soft, glowy look without spending too much. Everything is under $20, beginner-friendly, and dry-skin safe (no crusty finishes here!). These work with minimal effort and give that effortlessly pretty...
Sections
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✨Base

 
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🌸 Subtle brightening effect without the ghostly white cast. Perfect under BB cream or alone on lazy days.
MISSHA - Glow Tone Up Sun Base
 
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Blendable and creamy great for undereyes or redness. A K-beauty staple for a reason
The Saem - Cover Perfection Tip Concealer - 14 Colors
 
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Photoshop in a compact. Covers everything but still looks skin-like. Go for ‘Lingerie’ if you want brightening.
CLIO - Kill Cover Founwear Cushion The Original - 20 Colors
 
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🫧 Lightweight cushion that gives a natural glow no cakey finish. Feels like skincare with coverage
UNLEASHIA - Satin Wear Healthy-Green Cushion - 4 Colors

🧴 CHEEKS

 
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🍑 Looks like a soft watercolor on your cheeks. Blends with fingers, no brush needed
lilybyred - Luv Beam Cheek Balm - 8 Colors
 
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🍓 Super dewy, sheer blush. It gives that “I just ran up the stairs” flush
A'PIEU - Juicy-Pang Water Blusher - 9 Colors
 
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🍑 Matte, soft-focus blush that blurs texture — like Photoshop IRL
romand - Better Than Cheek NEW - 9 Colors
 
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The squishy texture is so satisfying and the finish is ✨ dewy but not sticky. Perfect for that flushed-from-within glow
HOLIKA HOLIKA - Jelly Dough Blusher - 6 Colors
 
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If you love soft kawaii makeup, this powder blush is a must. Shade CR01 gives peachy anime cheeks
A'PIEU - Pastel Blusher - 5 Colors

👁️ EYES

 
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Tiny but mighty. Soft shimmer + subtle mattes = perfect daily eye
lilybyred - Mood Keyboard - 3 Types
 
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🌷 Elegant shades, buttery formula, and great for soft glam or everyday
dasique
 
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👁️ Natural-looking lashes that add just the right amount of lift.
Koji - Dolly Wink Easy Lash
 
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🪶 Precise tip + smooth formula = quick, easy brows even when you're late
CLIO - Sharp So Simple Brow Pencil - 3 Colors
 
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It literally finds lashes you didn’t know you had. So good for bottom lashes or natural days
innisfree - Skinny Microcara
 
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Neutral dream. Everything you need for everyday K-pop glam. Pigments are buildable and elegant
3CE - Mini Multi Eye Color Palette - 3 Types
 
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If you want your eyes to scream ‘I’m main character material,’ this is it. K-pop glitter tears in a pot
UNLEASHIA - Get Loose Glitter Gel - 7 Colors

👄 LIPS

 
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💋 Cloudy-soft matte finish that doesn’t dry your lips. My all-time fave
peripera - Ink Velvet - 31 Colors
 
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🍒 Glossy, plump finish but stays put for hours. No stickiness!
romand - Juicy Lasting Tint - 9 Colors
 
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💄 Transfer-proof and feels like nothing on the lips. Great for masks
ETUDE - Fixing Tint - 19 Colors
 
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This one’s a juicy gloss look without the sticky feeling. Bonus: the packaging is adorable
AMUSE - Dew Tint - 12 Colors
 
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A hybrid between velvet and gloss. Doesn’t cling to dry spots. Feels luxe for the price.
espoir - Lip Up Velvet - 6 Colors