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Spotlight on South Asian Owned
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items Discover the vibrant world of South Asian–owned beauty brands that blend tradition with modern innovation. From time-tested Indian Ayurvedic skincare rituals to luxurious haircare favorites celebrated globally, these brands offer a unique fusion of n...
Sections
3
Makeup
Indian Hair Care Must Haves
Ayurvedic Skincare
Makeup
Live Tinted is a standout South Asian-owned beauty brand that truly celebrates inclusivity. Their multi-use Huestick and glowing highlighters blend beautifully on all skin tones, offering natural, radiant color that lasts. Clean, cruelty-free, and de...
Live Tinted
Kulfi Beauty is a vibrant South Asian-owned brand that beautifully blends cultural inspiration with modern makeup needs. Their Lassi Lips Staining Lip Oil offers long-lasting, hydrating color with a natural finish, while the Mehndi Moment Cream Blush...
Kulfi Beauty
Mango People is a fantastic South Asian-owned beauty brand that focuses on clean, cruelty-free, and skin-loving products. Their formulas are designed to enhance natural beauty with nourishing ingredients that suit a variety of skin tones and types. W...
Mango People
CTZN Cosmetics is a Pakistani-owned, inclusive makeup brand founded by three sisters who celebrate diversity and global citizenship. Their award-winning Nudiversal Lip Duo offers a perfect matte-and-gloss combo in shades that flatter every skin tone....
CTZN Cosmetics
Wander Beauty is a clean, travel-friendly beauty brand known for its multitasking products and sleek packaging. Their Nude Illusion Foundation gives a radiant, skin-like finish, while the Unlashed Mascara delivers clump-free volume and curl. The Pack...
Wander Beauty
EX1 Cosmetics is a great go-to for those with olive or golden undertones who struggle to find a perfect match. Their Invisiwear Liquid Foundation offers buildable coverage with a natural, skin-like finish that blends beautifully and feels lightweight...
EX1 Cosmetics
Basma Beauty, founded in 2021 by burn survivor and scar camouflage expert Basma Hameed, creates inclusive, clean makeup designed to celebrate all skin tones and textures. Their standout product, The Foundation Stick, comes in 40 shades and offers bui...
BASMA Beauty
Vedi Beauty is a luxury clean beauty brand founded in San Francisco, celebrated for its vegan, cruelty-free, and Leaping Bunny-certified lipsticks. Designed specifically for individuals with golden undertones and multi-toned lips, Vedi Beauty offers ...
Vedi Beauty
Indian Hair Care Must Haves
Fable & Mane is a South Asian-owned haircare brand that beautifully blends ancient Ayurvedic ingredients with modern formulas. Their HoliRoots Pre-Wash Hair Oil promotes healthy growth and nourishes the scalp, while the MahaMane Leave-In Conditio...
Fable & Mane
Squigs Beauty is a fresh, fun, and effective beauty brand rooted in Ayurveda, founded by Nikita Charuza. With a mission of "Happy Headcare," Squigs offers products that nurture both your hair and skin while uplifting your mood. Their debut product, t...
Squigs Beauty
Ayurvedic Skincare
Ranavat is a luxurious Ayurvedic skincare brand that beautifully blends traditional Indian wellness rituals with modern science. Their Brightening Saffron Serum helps even out skin tone with saffron and turmeric, while the Flawless Veil Resurfacing S...
Ranavat
Aavrani is a luxurious skincare brand that beautifully merges traditional Indian beauty rituals with modern science. Their Glow Activating Exfoliator brightens and evens skin tone, while the Balance Restoring Serum minimizes pores and controls oil wi...
AAVRANI
Sahajan is a South Asian-owned skincare brand that beautifully blends Ayurvedic tradition with modern science. Their Radiance Face Serum brightens and smooths the skin, while the Nourish Crème Riche deeply hydrates and softens with rich botanicals. T...
Sahajan
Indē Wild is a South Asian-owned skincare brand that blends Ayurvedic tradition with modern science—what they call “Ayurvedistry.” Founded by Diipa Büller-Khosla, the brand’s Sunrise Glow Serum (with vitamin C, turmeric, and niacinamide) brightens an...
Inde Wild
Vasanti Cosmetics is a Canadian- South Asian owned beauty brand founded in 1998 by sisters Pinki Gosal and Monal Patel, along with Indy Zavari. Created to fill the gap in products for medium and deeper skin tones, Vasanti offers inclusive, clean, and...
Vasanti Cosmetics
Lion Pose is a clinical skincare brand founded by Harvard-trained dermatologists Dr. Tia Paul and Dr. Laura Scott, alongside entrepreneurs Nisha Phatak and Madhu Punjabi. The brand is dedicated to addressing the unique dermatological needs of people ...
Lion Pose