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Latest Makeup Arrivals You’ll Want to Try ASAP
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items Sephora and Ulta — all in one place. My cart is full of new releases I’m definitely just “looking at.” 👀 These are the latest drops from Sephora and Ulta that caught my eye — new formulas, repackaged icons, and a few “I swore I didn’t need another f... From viral foundations to fresh blush shades and skincare-makeup hybrids, these are the releases worth knowing about. I’m tracking what’s trending, what’s promising, and what I’m personally curious to try next.
Sections
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ULTA
Sephora
ULTA
Ulta is quietly winning the new release game — affordable, fun, and full of surprises. These are the latest launches that caught my eye (and maybe my debit card). From drugstore hits to underrated mid-tier finds, Ulta’s making it very hard to behave....
The MAC Dazzlelips Crayon Lipstick is an ultra-smooth lip crayon that provides prismatic colour payoff and a mega-metallic finish in a comfy, balmy formula.
Moon Rocket Dazzlelips Crayon Lipstick - MAC | Ulta Beauty
The PAT McGRATH LABS Gilded Nirvana: Mega Eye Shadow Palette is a limited-edition jewel box of 12 eye shadows in molten metallics, plush velvets, radiant sparkles, and multidimensional chromes for luxe holiday looks.
Gilded Nirvana: Mega Eye Shadow Palette - PAT McGRATH LABS | Ulta Beauty
Intensify your eyes with Persona's creamy 24 HR Waterproof Eyeliner that glides on smooth for all-day to all-night wear. Featuring a smooth, blendable formula, it's ideal for both the lash line and the waterline.
Midnight 24 HR Waterproof Eyeliner - Persona | Ulta Beauty
DIBS Beauty's Limited Edition Duo Face Brush For Cream + Powder now in pink. Use the dense angled side for creams and the fluffy side for powders.
Limited Edition Duo Face Brush For Cream + Powder - DIBS Beauty | Ulta Beauty
DIBS Beauty LoveBeam Setting Powder brings together two complementary powders—one to brighten, one to blur—for a soft-focus diffused finish.
LoveBeam Setting Powder - DIBS Beauty | Ulta Beauty
The jane iredale ColorLuxe Liquid Blush is a weightless, long-lasting liquid blush that melts into skin seamlessly, delivering radiant, natural-looking color with just a touch - sheer it out or build it up to capture your perfect flush.
Bombshell ColorLuxe Liquid Blush - jane iredale | Ulta Beauty
Anastasia Beverly Hills Embers Mini Eyeshadow Palette contains 9 full-pigment shades ranging from warm neutrals to rich, bold tones in matte and metallic finishes. This essential mini eyeshadow collection features ABH’s highly pigmented, easy-to-blen...
Embers Mini Eyeshadow Palette - Anastasia Beverly Hills | Ulta Beauty
Morphe's Rebellious 6-Piece Brush & Tool Set is a curation of five travel-sized face and eye brushes, plus a dual-sided powder puff, is holiday-travel-ready in a limited-edition metallic bag.
Rebellious 6-Piece Brush & Tool Set - Morphe | Ulta Beauty
Morphe's party-perfect Naughty Eyeshadow Palette is a curation of 12 rose-toned neutrals and playful pops of pink features soft matte, dazzling metallic, and new glistening topper shadow finishes.
Naughty Eyeshadow Palette - Morphe | Ulta Beauty
Line and define lips with Morphe's Mischievous Signature Lip Pencil Trio of cult-favorite Signature Lip Pencils in best-selling shades.
Mischievous Signature Lip Pencil Trio - Morphe | Ulta Beauty
Morphe's iconic Misbehaved Mini Dripglass Glazed High Shine Lip Gloss Trio in three peppermint-scented shades.
Misbehaved Mini Dripglass Lip Gloss Trio - Morphe | Ulta Beauty
Charlotte Tilbury's Hollywood Instant Look In A Palette in Dream, Bronzed Beauty is Charlotte's beauty secrets for that dreamy, healthy, bronzed hollywood look on the go.
Dreamy, Bronzed Beauty Hollywood Instant Look In a Palette - Charlotte Tilbury | Ulta Beauty
Sephora
The land of luxury, temptation, and that “I’ll just look” lie we all tell ourselves. These are the newest Sephora launches I’ve been stalking — from buzzworthy foundations to pretty packaging that’s testing my willpower. If you see me here, no you di...
Matte eyeshadow palette with six essential neutrals that blend warm and cool tones, curated by Patrick for your everyday looks.
Major Dimension Essential Artistry Edit Eyeshadow Palette - PATRICK TA | Sephora
A blush palette featuring six complementary matte and shimmer shades.
Ethereal Aura Blush Palette - NARS | Sephora
A medium-buildable, HY-BRID blurring and self-setting, radiant serum foundation that hydrates and balances oils for up to 18 hours of creaseless wear.
Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation - NATASHA DENONA | Sephor
A natural finish foundation with weightless medium coverage that smooths and blurs for a second-skin effect, while providing all-day shine control and up to 16-hour hydration.
SurrealSkin® Natural Finish Foundation - MAKEUP BY MARIO | Sephora
A full-pigment lipstick with brilliant color, control, and comfort for velvety-soft, intensely rich lips that last.
Matte & Satin Velvet Lipstick - Anastasia Beverly Hills | Sephora
A precision contour stick that defines and visibly lifts*, with a buttery texture that effortlessly blends, seamlessly shapes, and sets for 12 hours.
Precision Sculpt Shaping Balm Contour Stick - HAUS LABS BY LADY GAGA | Sephora
A creamy, velvet powder blush that blends perfectly into skin with a cloud-matte finish that wears all day.
Very Beautiful Matte Velvet Blush - HUNG VANNGO BEAUTY | Sephora
A shimmering eyeshadow duo that illuminates eyes with super-fine sparkles and multidimensional pearl pigments.
Major Dimension Eye Illusion Eyeshadow Duo - PATRICK TA | Sephora
A new palette, inspired by the power of nature’s seasonal renewal, with 12 universal neutrals and four finishes to create ultimate versatile looks.
Ethereal Eyes™ Eyeshadow Palette: Nature - MAKEUP BY MARIO | Sephora
An iconic loose powder duo for 18-hour wear without flashback, featuring pink to visibly brighten and peach to visibly correct.
Easy Bake Loose Powder Brightening + Correcting Duo - HUDA BEAUTY | Sephora
A multi-use highlighter palette, with ultra-fine, pearlescent pigment-in-gel powders, that deliver an intense glow to the face, eyes, and décolleté.
Backstage Glow Maximizer Face Palette - DIOR | Sephora