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Brown Baddie Make-up

Lipstick emoji 21 items
let’s build your It-Girl Makeup Guide, but make it brown girl–friendly, meaning tones, undertones, and finishes that enhance melanin-rich skin, instead of washing it out. Below is a full breakdown of products, why they work, and how they translate in...
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Glowy base

Matching surface depth and undertone is key (golden vs neutral vs red/olive) so your foundation doesn’t look ashy or grey

 
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Lightweight tinted moisturizer with a radiant finish. On brown skin, this kind of formula allows natural warmth and glow to show rather than flattening the tone. Great for everyday subtle coverage.
Alaska Pure Radiant Tinted Moisturizer SPF 30 - NARS
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Wider inclusive shade range (designed with many undertones) and a formula that controls shine but doesn’t drain away warmth. For brown skin, matte doesn’t have to mean flat—just refined.
Pro Filt'r Soft Matte Longwear Foundation
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Drug-store friendly option with dewy finish. On deeper tones with warm undertones, this can bring a subtle glow rather than greying out the skin. Good budget pick for the “glowy base” step.
Fit Me® Dewy + Smooth Foundation Makeup
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Concealer

Brown skin can have dark under-eye circles, hyperpigmentation, etc; concealer that matches undertone and depth is crucial so it doesn’t “flash” under photography or look ashy.

 
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Good shade depth/inclusive options, smooth finish. For brown skin, this helps highlight/brighten areas without looking too stark or artificial.
Swan Born This Way Super Coverage Multi-Use Concealer - Too Faced
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High coverage, good for under-eye and areas of discoloration. For melanin-rich skin, pick a concealer that is 1 shade lighter (but same undertone) to avoid looking grey.
shape tape™ creamy concealer
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Budget friendly and lots of shades. Many beauty creators with brown/darker skin tones use this because of good matching depth and golden undertones.
HD Pro.Conceal
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Bronzer

On deeper skin, a bronzer helps add warmth and dimension rather than using a contour that’s too cool/ashy which can look muddy.

 
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Designed by a brand known for inclusion; the shades for deeper skin have rich undertones that enhance brown skin rather than dulling it.
I$Land Ting Sun Stalk'r Instant Warmth Bronzer - FENTY BEAUTY by Rihanna
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A more classic choice with a good shade for many brown skin tones; when blended well it adds subtle definition.
Hoola Matte Bronzer powder bronzer for face
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Budget option; look for the deeper warm-medium to deep shades that match your undertone (avoid ones that are too orange or too light for your tone).
NYX Professional Makeup - Bronzer - 1 Products
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Blush

Warm undertones (golden/peach) tend to complement melanin-rich complexions better than very pale pinks that might wash out

 
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A liquid formula that blends easily and shows beautifully on brown skin. The warm corals/terracottas play up the warmth in deeper skin rather than looking ashy.
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
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his is a warm rose-gold blush baked with a luminous finish. On deeper skin it gives a subtle glow plus a pop of colour without being garish.
Baked Blush
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A rich terracotta blush that really shows up on deep skin tones, giving definition and radiance rather than disappearing.
Glow Play Cushiony Blush
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Highlighter

On melanin-rich skin, golden or bronze highlighters look far more natural and radiant than very pale/chrome silver tones (which can appear chalky).

 
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A rich gold-bronze highlighter that looks luminous on dark skin and gives that celebrity-glow finish.
Killawatt Freestyle Highlighter — Trophy Wife
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A warm tan-gold tone that melts into brown skin beautifully, giving radiance without going overboard.
BECCA Shimmering Skin Perfector Poured - Topaz
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Specifically designed for deeper skin tones, giving shimmer and definition in a warm undertone.
Anastasia Beverly Hills - Highlighter - 5 Products
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Lips

Look for shades that enhance your natural lip colour: rich caramel, warm mauves, chocolate brown, deep terra-cotta.

 
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A glossy, warm chocolate-caramel shade that works beautifully on deeper lips, adding dimension and shine.
Gloss Bomb Heat Universal Lip Luminizer + Plumper
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A warm caramel-brown gloss that’s affordable and great for everyday wear on brown skin.
Butter Gloss Non-Sticky Lip Gloss | NYX Professional Makeup
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A deep mauve-berry tone with warm undertones; long-wear formula ideal for deeper skin tones wanting a more statement lip.
Super Stay Matte Ink® Liquid Lipstick
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Eyes

Matte and shimmer mixes can give dimension without getting lost on deeper lids.

 
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Includes warm browns, terracottas and gold shimmers that pop on brown skin and create soft glam looks.
Shop Nude Mood Palette | Warm Nude Eyeshadow Palette
 
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A luxe take with warm pinks, bronzes and golds that enhance deeper eye canvas beautifully.
LUXURY PALETTE Pillow Talk Dreams
 
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A bigger palette with deep rich tones including coppers, bordeaux and golds, excellent for brown skin tones to create bold or subtle looks.
Urban Decay Born to Run Eyeshadow Palette
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