Let’s be real: blowing your hard-earned cash on designer makeup is totally unnecessary when the drugstore game is serving identical (and sometimes better) formulas for a fraction of the cost.
Here are 10 viral, budget-friendly makeup dupes under $20...
Sections
3
The Base & Complexion Dupes
The Sculpting & Flush Essentials
The Eye & Lip Finishing Touches
The Base & Complexion Dupes
High-performance foundations and concealers that mimic luxury heavyweights.
Why it’s iconic: A total dupe for the Tarte Shape Tape, offering full, crease-proof coverage that hides everything without feeling like concrete.
Pro-tip: Dot just a tiny amount under your eyes and let it sit for 30 seconds before blending for maxim...
Liquid Camouflage High Coverage Concealer
Why it’s iconic: A legendary formula that rivals high-end foundations like Giorgio Armani Luminous Silk, giving you a breathable, skin-like finish that lasts all day.
Pro-tip: Buff it out with a damp makeup sponge for a flawless, airbrushed second-s...
Infallible Infallible 32 Hour Fresh Wear Foundation
Why it’s iconic: Frequently compared to high-end highlighters like Becca or Anastasia, this silky powder melts into the skin for a blinding, glass-like sheen.
Pro-tip: Lightly mist your highlighter brush with setting spray before dipping into the pa...
wet n wild MegaGlo Highlighting Powder Warm Gold Golden Flower ...
The Sculpting & Flush Essentials
Cheek products, contours, and blushes that give you that expensive, chiseled look.
Why it’s iconic: A viral, spot-on dupe for the Charlotte Tilbury Contour Wand, giving you an effortless, blendable sculpt with zero mudiness.
Pro-tip: Dab it directly onto the hollows of your cheeks and blend upward immediately for a natural-looking...
Halo Glow Liquid Contour Wand
Why it’s iconic: The shade "Luminoso" is widely known as the ultimate budget dupe for high-end baked blushes like Nars Orgasm, delivering a stunning golden-peach sheen.
Pro-tip: Skip the highlighter if you wear this—the baked formula brings its own ...
Baked Blush
Why it’s iconic: A creamy, effortless double-ended contour and highlight stick that blends like butter, rivaling luxury sculpting products triple its price.
Pro-tip: Use the lighter contour shade along the sides of your nose for a soft, subtle faux-...
Buttermelt Bronzer: Long Wear Powder ...
The Eye & Lip Finishing Touches
Mascaras, glosses, and liners that pull the whole look together on a budget.
Why it’s iconic: A viral internet favorite that builds crazy length and lift, easily outperforming $30+ luxury mascaras without clumping or flaking.
Pro-tip: Wiggle the flexible brush right at the base of your lashes before sweeping upward to lock i...
Maybelline Lash Sensational Sky High Waterproof Mascara
Why it’s iconic: Costing under $5, this micro-fiber gel acts just like Benefit Gimme Brow, filling in sparse areas and keeping brows locked in place all day.
Pro-tip: Brush your brow hairs upward first, then sweep the gel through for a trendy, lamin...
ESSENCE EYEBROW - Make Me Brow Eyebrow Gel Mascara
Why it’s iconic: Buttery smooth liners that glide on effortlessly just like high-end luxury brands, with zero tugging on delicate skin.
Pro-tip: Outline just slightly outside your natural lip line with a neutral shade, then smudge it inward for a fu...
Lip Liner - Creamy, Long-Lasting Formulas
Why it’s iconic: Widely hailed as the ultimate dupe for Fenty Gloss Bomb, giving you a cushiony, high-shine plump pout that feels completely weightless.
Pro-tip: Layer it over any matte lipstick to instantly transform your look into a juicy, high-en...
LIFTER GLOSS Lip Gloss Makeup dengan Hyaluronic Acid