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Best-Selling Beauty Products at Ulta
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items These products are top-rated for a reason. Whether you're looking for a cult-favorite concealer, a mascara that delivers volume, or a game-changing hair treatment, these beauty best-sellers from Ulta are essential for anyone's beauty routine.
This concealer is a cult favorite for a reason! It provides full coverage, brightens the under-eye area, and lasts all day without creasing.
Shape Tape™ Full-Coverage Concealer - Tarte™ Cosmetics
Known for giving dramatic volume and length, this mascara is a staple in many beauty routines. It’s perfect for creating bold, full lashes.
Better Than Sex Volumizing Mascara - Too Faced
If you’ve ever struggled with dry, damaged hair, Olaplex is your savior. This product helps restore the strength and shine of your hair by repairing broken bonds.
Nº.3 Hair Perfector - Olaplex
Keep your makeup locked in place all day (and night) with this ultra-effective setting spray. It helps prevent your makeup from fading or melting, no matter the weather.
All Nighter Waterproof Makeup Setting Spray - Urban Decay
This brow pencil is a game-changer for achieving natural, defined brows. Its ultra-fine tip allows you to mimic real hair for a flawless finish.
Brow Wiz® | Anastasia Beverly Hills
Packed with powerful antioxidants, this serum helps brighten your skin and reduce signs of aging while giving you a radiant, healthy glow.
Drunk Elephant C-Firma™ Fresh Day Serum | Vitamin C for Face
A gentle yet effective cleanser that removes dirt and oil without stripping the skin of its natural moisture. Perfect for dry and sensitive skin types.
Hydrating Facial Cleanser: Skin Refresh - CeraVe
This serum helps control oil production, reduces the appearance of pores, and evens out skin tone. It’s an excellent option for those with oily or acne-prone skin.
The Ordinary Niacinamide 10% + Zinc 1%
If you want to add a glow to your skin, this luxurious moisturizer is the perfect solution. It hydrates, softens, and gives a dewy finish that lasts all day.
The Dewy Skin Cream Rich Line-Plumping Moisturizer - Tatcha
A gentle, yet effective, cleanser that removes makeup and impurities while leaving the skin feeling clean and nourished without stripping it.
Soy pH-Balanced Hydrating Face Wash - Cleansers - Fresh
A medium-to-full coverage foundation with a natural, satin finish. It’s perfect for creating a flawless complexion that still looks like skin.
Born This Way Flawless Coverage Natural Finish Foundation
A lightweight, buildable powder foundation that provides full coverage without feeling heavy. It’s ideal for sensitive skin and offers a natural matte finish.
bareMinerals Original Loose Powder Foundation with SPF 15
A rich, moisturizing cream that defines and enhances curls without weighing them down. It’s perfect for those with curly hair looking for frizz control and shine.
SuperCream - Curl Styler - DevaCurl
This iconic oil deeply nourishes and strengthens hair while adding a gorgeous, healthy shine. Ideal for dry, damaged hair in need of repair.
Moroccanoil Treatment Original
If you have fine or flat hair, this shampoo helps add volume and thickness without weighing the hair down. It’s perfect for creating fuller, bouncy hair.
Full Shampoo - Volumizing Shampoo for Fine, Flat Hair | Living Proof